La Mule

What La Mule does

La Mule (legal entity Association La Mule, registered at 105 avenue de Verdun, 59700 Marcq-en-Baroeul, France; Siret 538 963 943 00021) is an independent French artistic association (association loi 1901) founded in 2012 that produces live performances and audiovisual projects for cultural and educational audiences. Its core activity is a portfolio of touring "spectaconcerts" — a hybrid format combining live music, theatrical narrative, video projection and interactive discussion. The commercial portfolio comprises the adult music project Strunt ("crit french fresh pop"), the children's sub-brand Mini Strunt (offered in Gorille, Chimpanzé and Ouistiti modular formats), and the prevention-oriented Projet Gregor, which itself bundles two productions: Écran Total, addressing screen risks for 12–14 year olds, and Gregor et le plaisir immédiat, addressing substance abuse and risky behaviors for ages 15+. The association is led by a four-person core team — President Jean-Pierre Decobert, multidisciplinary artist and technical lead Vincent Legrand, production administrator Maud Choteau, and musician Sylvain Legrand — with all administrative production delegated to Hempire Scene Logic.

La Mule's business model rests on three revenue streams: ticket income from direct bookings with schools, theaters and cultural venues (some processed via the HelloAsso ticketing platform), delegated-production fees routed through Hempire Scene Logic, and government cultural diffusion aid from the department du Nord, under which Mini Strunt is currently approved. The go-to-market is event-driven and regionally concentrated in Hauts-de-France, with a dense 2025–2026 touring calendar spanning Dunkerque, Lille, Calais, Lens, Béthune and surrounding municipalities; target buyers are individual public educational institutions (collèges, lycées) and municipal cultural venues, supplemented by nonprofit partners such as Hauts de France Addictions and Mission Locale de l'Artois for prevention workshops.

The association has been operating continuously for over a decade, with the flagship Gregor production relaunched in 2025 after ten years of touring and with the underlying technical stack being purely live performing arts — no software, AI or digital platform underpins the business. No external funding rounds, acquisitions, M&A, patents, regulatory actions against the entity, or ownership changes are recorded; the company remains an independent, member-governed nonprofit operating at small scale.

Name

La Mule

Legal name

Association La Mule

Website

https://asso-lamule.fr

Company type

Private

Founded year

2012

Operating status

Operating

Short description

La Mule is a French artistic association founded in 2012 that produces independent live "spectaconcerts" and audiovisual projects for schools, families and cultural venues across the Hauts-de-France region.

Ownership category

akta.pro rank

Headquarters

HQ city

Preux-au-sart

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Performance ticket sales: Revenue generated from ticket sales for live performances at schools, theaters, and cultural venues. Shows are booked through the association directly or via platforms like HelloAsso.
2. Delegated production services: Hempire Scene Logic acts as delegate producer handling administrative management of performances. This suggests a production partnership model.
3. Government cultural diffusion aid: Le spectaconcert de Mini Strunt is a production approved by the department du Nord under the cultural diffusion aid program, indicating government subsidies for performances.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

La Mule produces and tours independent live performances combining music, theater, video projection, and interactive elements (its proprietary "spectaconcert" format). The company offers music projects (Strunt for adults, Mini Strunt for children), educational prevention performances addressing screen risks and substance abuse for adolescents, and creative workshops for schools and cultural organizations.

Product overview

La Mule is an artistic production company that offers a portfolio of live performance and music products. The core offerings include music projects Strunt (adult-focused critical pop music) and Mini Strunt (children's version), which can be experienced as live concerts or hybrid 'spectaconcert' formats. Educational performances under the Projet Gregor include Écran Total for 12-14 year olds (screen risk prevention) and Gregor et le plaisir immédiat for ages 15+ (drugs and risky behavior awareness). The company also conducts creative workshops for schools and organizations. Productions are performed at schools, theaters, and cultural venues across France.

Differentiator

Problem solved

Functional benefit

Brands

• Strunt: A music project born in 2016 from the collaboration of Maud and Vincent, described as 'crit french fresh pop'. Album 'Confiance et déprimance' released in 2020. On stage, Strunt is a 3-headed creature with Vincent (Jean-Micheline), Sylvain (Jackie-Jean), and Maud (Voooo traltesse), performing a mix of rock, pop, and comedy.
• Mini Strunt
• Projet Gregor

Products and services

• Strunt A music project described as 'crit french fresh pop' - an irreverent but sympathetic critical pop music style. The Strunt project is performed as a 3-headed creature featuring Vincent (Jean-Micheline), Sylvain (Jackie-Jean), and Maud (Voooo traltesse), performing rock, pop, and comedy for adult audiences.
• Mini Strunt

Quantifiable outcome

• Gregor et le plaisir immédiat has toured for ten years reaching thousands of spectators
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hempire Scene LogiccoreImplementation/ SI/ Consulting PartnerHempire Scene Logic serves as the delegated producer for La Mule since the company's creation in 2012. They handle the administrative management of all performances and shows, managing the production and logistical aspects that allow La Mule to focus on artistic creation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Théâtre du Soleil: One of France's most prominent performing arts companies, known for large-scale theatrical productions and creative experimentation. Comparable as a French independent performing arts organisation, though operating at significantly greater scale across multiple genres.
• Royal de Luxe: Iconic French street theatre company producing large-scale outdoor performances that blend narrative, mechanical puppetry, and audience interaction. Comparable as a French independent performing arts company with a distinctive hybrid theatrical format, though operating at a much larger touring scale.
• Compagnie Philippe Genty: French puppet and visual theatre company combining live performance with video projection and sculptural staging. Comparable through its hybrid theatrical-visual format and touring school/family audience base in France.
• Compagnie Maguy Marin: Renowned French contemporary dance-theatre company with an extensive international touring circuit. Comparable as a French independent performing arts company producing live shows and touring to cultural venues, though operating at significantly greater scale.

Regional players

• Compagnie Jolie Môme: Independent French popular theatre collective producing socially engaged live performances. Comparable as a France-based independent theatre company using performance for educational and social messaging, though operating in a different region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/assolamule
• LinkedInlinkedin.com/company/association-la-mule

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mule