Canine Arthritis Resources and Education

Name

Canine Arthritis Resources and Education

Legal name

Canine Arthritis Resources and Education

Website

https://caninearthritis.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veterinary Education and Resources

NAICS

Educational Support Services (6117), Pet and Pet Supplies Retailers (459910)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

akta.pro secondary industries

Veterinary Clinical Nutrition Services & Consulting (HLAMAHAC), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Canine arthritis education
• Veterinary continuing education
• Osteoarthritis management
• Pet health resources
• Canine rehabilitation

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Amazon Affiliate Revenue: CARE earns commission through Amazon Associate affiliate links when visitors purchase products recommended in the shop. Products include supplements, assistive devices, therapeutic exercise equipment, and educational materials. The organization explicitly discloses this as 'As an Amazon Associate, CARE earns a small percentage from qualifying purchases purchased through our Amazon Affiliate links.'
2. E-commerce Product Sales: The shop sells educational books and resources directly, including veterinary textbooks, client handouts, and educational materials for pet parents and veterinary professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Canine Arthritis Resources and Education (CARE) provides free evidence-based educational resources, clinical assessment tools, and a curated affiliate shop for managing canine osteoarthritis. The organization serves both pet parents (helping identify early arthritis symptoms and learn management options) and veterinary professionals (offering systematic OA frameworks, screening tools, and clinical forms). Revenue is generated primarily through Amazon Associate affiliate commissions on recommended products and direct sales of educational books authored by CARE veterinarians and partners.

Product overview

Canine Arthritis Resources and Education (CARE) offers a dual-purpose educational and e-commerce platform focused on canine osteoarthritis management. The core offerings include the OA Blueprint framework for veterinary professionals and pet parents, clinical assessment tools (OA Screening Tool, Orthopedic History Form, Client-Specific Outcome Measures), and a curated online shop with products organized into categories: Therapeutic Exercise Equipment (Bosu Balance Trainer, TheraBand Resistance Bands, Cavaletti Poles), Nutrition and Supplements (Nordic Naturals Omega 3, joint health supplements), Home Modifications (elevated bowls, pet stairs, non-slip surfaces, orthopedic beds), Assistive Devices (harnesses, life jackets, dog seat belts), Feeding products (slow feeders, treat puzzles), Toys, Grooming tools, and Education resources including books on canine arthritis, exercise therapy, and rehabilitation. The platform also provides free OA courses, a scientific references database, and instructional videos.

Differentiator

Problem solved

Functional benefit

Products and services

• CARE OA Blueprint A proprietary step-by-step framework designed to guide veterinary professionals and pet parents through the complete lifecycle of osteoarthritis care, covering awareness, screening, diagnosis, treatment plans, rechecks, and lifelong management.
• OA Screening Tool A client questionnaire tool for identifying early signs of osteoarthritis in dogs during veterinary visits.
• Orthopedic History Form A standardized form for collecting orthopedic history from pet parents during clinical assessments.
• CARE Online Courses Free OA courses for veterinary teams and pet owners covering osteoarthritis awareness, screening, and management.
• CARE References Database A curated database of scientific references covering topics including acupuncture, Adequan, anti-inflammatories, CBD, CCL, diagnosis, diet, exercise, joint supplements, NSAIDs, nutrition, OA and pain physiology, rehabilitation, surgery, and weight loss.
• Diagnosing OA: Forms to Use in Your Practice Book A practical guide including the Orthopedic History Form, OA Screening Tool, Orthopedic Exam Form, Client-Specific Outcome Measures form, and the 'Is My Dog in Pain' Quiz for veterinary practices.
• Comprehensive Care: A Practical Guide to Managing Canine Osteoarthritis Book A comprehensive resource and workbook covering diagnosing osteoarthritis, client handouts, creating comprehensive CARE plans, and tracking success with practical tools for veterinary clinics.
• Handbook of Canine Exercise Therapy A comprehensive guide to developing and implementing exercise treatment plans for canine patients, written by board-certified veterinary sports medicine and rehabilitation specialists.

Quantifiable outcome

• Systematic review of 72 clinical studies on joint supplements in dogs and cats (published 2022) found omega-3 enriched diets showed benefit in 90% of trials, omega-3 supplements showed nearly 100% significant improvement, while chondroitin-glucosamine products showed no benefit in 88% of trials.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Canine Arthritis Management (UK)coreStrategic or Co-development PartnerCollaborated with Dr. Hannah Capon of Canine Arthritis Management to jointly develop the CARE OA Blueprint framework for systematic canine osteoarthritis management.
• IVAPM (International Veterinary Academy of Pain Management)coreStrategic or Co-development PartnerListed as CARE Partner in Education. IVAPM is a professional organization dedicated to advancing the field of veterinary pain management through education and resources.
• Canine Rehabilitation InstitutecoreStrategic or Co-development PartnerListed as CARE Partner in Education. CRI provides certification programs for canine rehabilitation practitioners, aligning with CARE's mission for arthritis management.
• APOP (Association for Pet Obesity Prevention)minorStrategic or Co-development PartnerListed as CARE Partner in Education. APOP focuses on pet obesity education, which is integral to arthritis management through weight optimization.
• ElancominorGTM or Marketing PartnerListed as CARE Partner in Education. Elanco is a pet health pharmaceutical company that may provide sponsorship support.
• ZoetisminorGTM or Marketing PartnerListed as CARE Partner in Education. Zoetis is a large animal health company providing sponsorship support.
• VirbacminorGTM or Marketing PartnerListed as CARE Partner in Education. Virbac provides mobility and pet health products and is a sponsor.
• ElleVet SciencesminorGTM or Marketing PartnerListed as CARE Partner in Education. ElleVet Sciences produces canine CBD/cannabinoid products for mobility.

Direct peers

• Association for Pet Obesity Prevention (APOP): Nonprofit organization focused on pet obesity education. Listed as a CARE partner; comparable as a single-condition veterinary advocacy/education nonprofit with overlapping audience (pet parents and clinicians).
• Canine Rehabilitation Institute: Certification provider for canine rehabilitation practitioners. Listed as a CARE partner; comparable audience (vet rehab professionals) with overlapping content focus on arthritis management and rehabilitation modalities.
• Canine Arthritis Management: UK-based organization co-developing the CARE OA Blueprint with CARE. Directly comparable — also an evidence-based education and advocacy platform for canine osteoarthritis, but serving the UK market and operating as the conceptual parent of the OA Blueprint framework.
• VetMedTeam: Provider of RACE-approved online continuing education for veterinary professionals. Directly comparable to CARE's free courses and clinician-targeted CE offering, though VetMedTeam operates on a paid CE model.
• International Veterinary Academy of Pain Management (IVAPM): Professional veterinary organization advancing pain management education. CARE lists IVAPM as a core partner; comparable as a veterinary pain-management education and advocacy organization serving overlapping clinician audiences.

Broad incumbents

• Veterinary Information Network (VIN): The largest online community and continuing education provider for veterinary professionals. Comparable as a vet-targeted digital education and clinical resource platform, but with much broader scope, larger subscriber base, and paid CE offerings.
• PetMD: Major consumer-facing pet health information site operated by Chewy. Comparable to CARE's evidence-based pet parent content mission at massive scale, and a competitor for pet-parent attention and affiliate commerce.
• AKC Canine Health Foundation: Nonprofit funding canine health research and disseminating findings to dog owners and veterinarians. Comparable to CARE's evidence-based mission and educational resources for pet parents, but funded through research grants and donations.
• dvm360 (MJH Life Sciences): Veterinary media brand offering clinical content, CE courses, and practitioner resources. Comparable to CARE's veterinarian-facing educational content and CE mission, but at much larger scale and as part of a broader multimedia portfolio.

Emerging players

• Vetster: Online veterinary telehealth and education platform. Comparable as a digital veterinary health platform targeting both pet parents and clinicians, though focused on telehealth delivery rather than education-only content.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/canine-arthritis-resources-education
• Facebookfacebook.com/CanineArthritis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canine Arthritis Resources and Education