bikesales

Online Motorcycle Marketplacebikesales.com.au

bikesales is an Australian online marketplace operated by carsales.com.au Pty Ltd (ASX: CAR) that connects individual buyers and licensed dealers for new and used motorcycles, ATVs, and scooters, monetizing via listing fees, dealer subscriptions, and transaction fees.

Company typePrivate
Founded1999
HeadquartersRichmond, United States
Headcount51–100
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What bikesales does

bikesales is an Australian online marketplace for buying and selling new and used motorcycles, ATVs, scooters, and related vehicles, serving both individual consumers and licensed motorcycle dealers. The platform provides self-serve listing creation tools, search and filtering by make, model, location, and price, mobile applications on iOS and Android, and an editorial library covering news, reviews, buyer's guides, and a new bike calendar. As a division of carsales.com.au Pty Ltd (ASX: CAR), bikesales operates within a broader network of Australian vertical marketplaces including carsales, boatsales, caravancampingsales, constructionsales, farmmachinerysales, and trucksales, with cross-promotion across these properties.

The platform's technology stack includes AI-powered search and chat (built on Anthropic), a visual search tool that identifies vehicle make and model from uploaded images (with immediate image deletion post-processing), and integrations with RedBook for vehicle valuations and RedBook Inspect for pre-purchase inspections. Privacy and safety features include a virtual phone number system that masks seller numbers from buyers for 45 days. bikesales Payments provides secure transaction processing bundled with paid ad packages.

Monetization is multi-stream: listing fees for bikes valued above A$3,000 (with free listings below that threshold), recurring dealer advertising subscriptions via the carsales Media House and a dedicated dealer sign-up portal, transaction fees from bikesales Payments, and revenue from periodic consumer survey competitions. Customer segments are horizontal, spanning first-time buyers, enthusiast riders, learner/provisional license holders, and licensed motorcycle dealerships across all Australian states and territories.

bikesales firmographics

Firmographics

Name: bikesales
Legal name: carsales.com.au Pty Ltd
Website: https://bikesales.com.au
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 51–100 employees
Short description: bikesales is an Australian online marketplace operated by carsales.com.au Pty Ltd (ASX: CAR) that connects individual buyers and licensed dealers for new and used motorcycles, ATVs, and scooters, monetizing via listing fees, dealer subscriptions, and transaction fees.
Ownership category
akta.pro rank

Where bikesales is headquartered

Location

Headquarters

HQ city: Richmond
HQ country: United States
HQ region: North America

Offices1 record

Markets served

bikesales business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

Dealer Advertising: Advertising solutions for motorcycle dealers to list and promote their inventory on the bikesales platform.
Listing Fees: Sellers pay to create advertisements listing their motorcycles. Free listing available for bikes under $3,000 value.
bikesales Payments Transaction Fees: Payment processing service for bike transactions, providing secure escrow-like service for buyer and seller protection.
Consumer Survey Competitions: Periodic survey competitions offering prizes to participants, driving engagement and user data collection.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free listings for bikes under $3k
One time/ perpetual license	Pay-as-you-go	Paid ad packages for higher value bikes
Subscription	Monthly	Dealer advertising solutions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

bikesales product offering

Product offering

Core offering

bikesales operates an online marketplace that connects private sellers and licensed motorcycle dealers with buyers across Australia. The platform lists new and used motorcycles across road, dirt, cruiser, adventure, ATV, and scooter categories, and provides supporting services such as vehicle valuations, history reports, pre-purchase inspections, secure payment processing, and editorial content.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Over 16,000 motorcycles listed on the platform
+1 more outcomes

Companies that use bikesales

Customer profile

Segments3 records

Ideal customer profiles2 records

bikesales technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

bikesales partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

carsales.com.aucoreStrategic or Co-development Partnerbikesales is operated by carsales.com.au Pty Ltd and is part of the carsales Network, sharing technology infrastructure, data services, and brand recognition across multiple vehicle marketplace verticals including cars, boats, caravans, trucks, and farm machinery.
RedBook (Automotive Data Services Pty Ltd)coreTechnology or IntegrationRedBook provides vehicle data, valuations, and inspection services integrated into the bikesales platform, helping buyers assess vehicle values and conditions.
boatsalesminorGTM or Marketing PartnerRelated marketplace within carsales Network for boats and marine vehicles, cross-promoted on bikesales platform.
caravancampingsalesminorGTM or Marketing PartnerRelated marketplace within carsales Network for caravans and camping equipment, cross-promoted on bikesales platform.
ATV TraderminorGTM or Marketing PartnerInternational ATV marketplace partner in the carsales Network, serving US markets.
Cycle TraderminorGTM or Marketing PartnerInternational motorcycle marketplace partner in the carsales Network serving US markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

bikesales competitors and assessment

Company assessment

Direct peers

Gumtree Australia: Australia's leading general-purpose horizontal classifieds platform with a substantial motorcycles/motors category. Competes directly with bikesales for private motorcycle listings, typically with lower or no listing fees.
Cycle Trader: US-based dedicated motorcycle classifieds marketplace, explicitly listed as a partner within the carsales Network. Operates the same listings business model for motorcycles and powersports in the US market.
ATV Trader: US-based ATV and powersports classifieds marketplace, also partnered within the carsales Network. Directly comparable marketplace model covering adjacent powersports categories like bikesales.

Broad incumbents

Facebook Marketplace: Massive global horizontal classifieds feature within Facebook, with a meaningful motorcycles/vehicles category. Competes for free private listings and offers dealer inventory tools at unmatched scale.
carsales.com.au: Parent company's flagship automotive classifieds marketplace in Australia. Operates an essentially identical listings business model for cars with substantially larger inventory and traffic, plus shared data/AI/editorial infrastructure.
Auto Trader UK: UK's largest automotive marketplace with a dedicated motorcycle section. Comparable in marketplace model, scale, and editorial content approach, though operating in the UK rather than Australia.

Regional players

Trade Me Motorbikes: New Zealand's largest horizontal classifieds with a dedicated motorbikes vertical. Closely comparable marketplace model with vehicle-vertical focus in a neighboring but distinct geography.
Webmotors: Brazil's leading online automotive marketplace, partnered within the carsales Network. Operates a comparable classifieds platform for motorcycles and vehicles in Latin America.
Encar: South Korea's leading used vehicle classifieds marketplace, also a carsales Network partner. Comparable online listings model for motorcycles and vehicles in the Korean market.

Emerging players

Carousell: Singapore-headquartered mobile-first horizontal marketplace with motorcycle and vehicle categories across Southeast Asia. Comparable marketplace model targeting similar C2C and dealer use cases on a mobile-native stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

bikesales financial estimates

Financial estimate

Revenue estimate

Valuation estimate

bikesales leadership team

Management profile

Number of profiles

bikesales funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

bikesales M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bikesales

What does bikesales do?

Is bikesales a public or private company?

bikesales is a private company. It is currently operating.

When was bikesales founded?

bikesales was founded in 1999. It employs 51 to 100 people.

Where is bikesales based?

bikesales is headquartered in Richmond, United States, in the North America region.

How does bikesales make money?

Four revenue lines are on record. Dealer Advertising is the primary driver. The others are listing Fees, bikesales Payments Transaction Fees and consumer Survey Competitions.

Who are bikesales's main competitors?

Direct peers on record are Gumtree Australia, Cycle Trader and ATV Trader. Broad incumbents are Facebook Marketplace, carsales.com.au and Auto Trader UK. Regional players are Trade Me Motorbikes, Webmotors and Encar. Carousell is listed as an emerging player.

Does bikesales have an API?

No public API is recorded for bikesales.