Audio Concept
Audio Concept is a Stockholm-based high-end hi-fi equipment retailer and system integrator founded in 2015, curating 80+ premium audio brands and providing room acoustics consulting and private listening sessions to audiophile consumers across all price tiers.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount—
- GTM typeB2C
- OfferingServices
What Audio Concept does
Audio Concept is a Stockholm-based high-end audio equipment retailer and system integrator founded in 2015, operating a physical showroom at Södra Agnegatan 29 in Stockholm alongside a WooCommerce-based e-commerce storefront. The company curates and sells premium audio products across 30+ speaker brands (Amphion, Alsyvox, ATC, Audio Note, Avantgarde, Bayz, Devialet, Estelon, Wilson Audio, etc.) and 50+ electronics and accessory brands (Devialet, McIntosh, Nagra, T+A, VIABLUE, Wireworld), with price points ranging from approximately 1,000 SEK for entry-level cables to over 5.3 million SEK for statement speakers such as the Alsyvox Michelangelo.
The company's central differentiator is its "Hifi 2.0" methodology, a system-optimization philosophy that integrates room acoustic analysis, psychoacoustic expertise, and digital signal processing (DSP) to improve stereo imaging and spatial presentation rather than chasing incremental component upgrades. It integrates BACCH 3D binaural crosstalk-cancellation technology (developed at Princeton University) into products such as the CANVAS HiFi TV speaker system, and provides room measurement tooling via iPhone microphones and dedicated reference microphones. Core technology stack also includes OEM integrations for Apple AirPlay 2, Google Cast, Roon, Tidal, Spotify Connect, HDMI eARC, and Bluetooth/Wi-Fi streaming.
Audio Concept's business model combines transactional retail (one-time product sales across entry-level, mid-range, high-end, and ultra-high-end tiers) with professional services revenue from room and acoustic consulting, system matching advice, and private listening sessions booked through the Stockholm showroom. GTM is relationship-driven and consultation-led, emphasizing personalized demonstration and education over volume sales, supported by content marketing through a Swedish-language blog, newsletter, and Facebook channel. The company is privately held with no disclosed funding, parent entity, or management team.
Audio Concept firmographics
Firmographics- Name
- Audio Concept
- Legal name
- Audio Concept
- Website
- https://audioconcept.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Audio Concept is a Stockholm-based high-end hi-fi equipment retailer and system integrator founded in 2015, curating 80+ premium audio brands and providing room acoustics consulting and private listening sessions to audiophile consumers across all price tiers.
- Ownership category
- akta.pro rank
Audio Concept industry classification
Industry- Product category
- High-End Audio Equipment Retail
- akta.pro primary industry
- Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)
- akta.pro secondary industries
- AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)
Keywords
Where Audio Concept is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Audio Concept business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Premium Audio Equipment Retail: Sale of high-end audio equipment including speakers, electronics, cables, and accessories from premium brands. Products range from entry-level to extreme high-end with price points spanning from approximately 1,000 SEK to over 5 million SEK for flagship products.
- Consultation and Advisory Services: Room and acoustic consulting, system optimization advice, and personalized HiFi 2.0 consultations. Services include acoustic analysis, DSP calibration recommendations, and system matching advice for customers building or optimizing their audio systems.
- Demonstration and Listening Sessions: Private listening sessions in the Stockholm showroom where customers can experience products before purchase. Booking system for personalized demonstrations of equipment combinations and system configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level audio products and cables starting around 1,000 SEK |
| Unit Pricing | Pay-as-you-go | Mid-range audiophile products from 10,000-50,000 SEK |
| Unit Pricing | Pay-as-you-go | High-end products from 50,000-250,000 SEK |
| Unit Pricing | Pay-as-you-go | Ultra high-end and statement products exceeding 250,000 SEK |
| Other | Multi-year contract | Professional consultation and acoustic services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Audio Concept product offering
Product offeringCore offering
Audio Concept is a Stockholm-based specialist hi-fi equipment retailer that sells premium speakers, electronics, analog sources, headphones, cables, and TV audio systems from over 50 international brands across all price tiers. The company complements retail sales with paid acoustic and room consulting services, DSP-based system tuning, and private listening sessions in its Stockholm showroom, anchored by its proprietary Hifi 2.0 system optimization philosophy that integrates products, room acoustics, and digital signal processing.
Product overview
Audio Concept is a Stockholm-based high-end audio equipment retailer and system integrator offering a curated portfolio of premium audio products across multiple categories. Their offering includes floor-standing speakers (Krypton3X, Botticelli, Caravaggio, Counterpoint), stand-mounted speakers (Argon3X, Helium 510, AN-K, BRX), electronics (amplifiers, DACs), analog sources (turntables, tonearms), headphones, cables (VIABLUE, Wireworld, Luna, Harmonix), TV audio solutions (CANVAS HiFi with BACCH 3D, Devialet Dione), and portable speakers (Devialet Mania). The company differentiates through their Hifi 2.0 philosophy focusing on system optimization, room acoustics, and DSP rather than component upgrades alone. Their portfolio spans over 50 international brands across all price segments from entry-level to ultra high-end, complemented by services including room acoustics consulting, personal demo sessions, and system matching.
Differentiator
Problem solved
Functional benefit
Products and services
- CANVAS HiFi TV-integrated high-fidelity speaker system with BACCH 3D technology for true stereo imaging, room correction DSP, and multi-room streaming (AirPlay 2, Google Cast, Roon, Tidal, Spotify). Designed for consumers seeking audiophile-grade TV audio in modern living spaces.
- Devialet Dione Soundbar Premium Dolby Atmos 5.1.2 soundbar with 17 drivers, SPACE upmixing technology, and Devialet Intelligence Processor delivering 950W RMS output with 8 integrated subwoofers.
- Devialet Mania Portable 360-degree high-fidelity speaker with adaptive cross-stereo room correction, IPX4 splash resistance, and up to 10 hours battery life.
- Devialet Phantom Ultimate 108 dB Premium active speaker with ADH hybrid amplification, HBI heart bass implosion technology, and SAM speaker matching, delivering 108dB SPL with 14Hz bass extension.
- Devialet Phantom Ultimate 98 dB Compact active speaker with ADH amplification and 32-bit/96kHz audio processing, 18Hz-25kHz frequency range, Bluetooth 5.3 and Wi-Fi 6 connectivity.
- KEF LS LUXE Premium wireless stand-mount speakers with 12th generation 6.5-inch Uni-Q driver and MAT (Metamaterial Absorption Technology), HDMI eARC, optical, Bluetooth 5.3, AirPlay, and streaming up to 384kHz/24bit.
- Bayz Audio Counterpoint Flagship speaker with patented Bay Radial Speaker (BRS) technology for 360-degree phase-coherent sound radiation with minimal distortion.
- Alsyvox Botticelli Panel speaker system with 0.9m2 bass panel area per channel, 94dB sensitivity, upgradeable with Botticelli X and XX external filter boxes.
- Alsyvox Caravaggio Ultra-high-end panel speaker with four ribbon-based pathways per channel (planar bass, ribbon midrange, tweeter, super tweeter), transparent acrylic filter boxes with upgrade paths.
- Amphion Krypton3X Three-way floor-standing speaker with cardioid midrange chamber, 2x8-inch papyrus midrange drivers, 1-inch titanium tweeter, and 10-inch aluminum woofer delivering bass response down to 21 Hz.
- VIABLUE Cables German-manufactured audio cables including speaker cables, interconnects, power cables, digital cables, and connectors with Airpipe technology for optimized signal transmission.
- Wireworld Cables Cables featuring patented DNA HELIX geometry design for minimized eddy current resistance and improved signal clarity.
- Hifi 2.0 System Optimization A system optimization philosophy and service that integrates room acoustics, DSP technology, and component matching to maximize audio performance rather than pursuing component upgrades. Includes personalized system recommendations and tuning guidance.
- Room Acoustics Consulting Room and acoustic consultation services including room analysis, Hifi equipment optimization, and DSP calibration recommendations for customers building or optimizing their audio systems.
- Personal Demo Sessions Private listening sessions in the Stockholm showroom where customers experience products and system combinations firsthand, with personalized system recommendations from staff before purchase.
Quantifiable outcome
- True 3D stereo imaging from conventional speaker placement through BACCH crosstalk cancellation
- +1 more outcomes
Companies that use Audio Concept
Customer profileSegments2 records
Ideal customer profiles2 records
Audio Concept technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature3 records
Audio Concept partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Audio Concept competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Audio Concept social profiles
Digital presenceAudio Concept financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audio Concept leadership team
Management profileNumber of profiles
Audio Concept funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audio Concept M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audio Concept
What does Audio Concept do?
Audio Concept is a Stockholm-based specialist hi-fi equipment retailer that sells premium speakers, electronics, analog sources, headphones, cables, and TV audio systems from over 50 international brands across all price tiers. The company complements retail sales with paid acoustic and room consulting services, DSP-based system tuning, and private listening sessions in its Stockholm showroom, anchored by its proprietary Hifi 2.0 system optimization philosophy that integrates products, room acoustics, and digital signal processing.
Is Audio Concept a public or private company?
Audio Concept is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audio Concept founded?
Audio Concept was founded in 2015.
Where is Audio Concept based?
Audio Concept is headquartered in Stockholm, Sweden, in the Europe region.
How does Audio Concept make money?
Three revenue lines are on record. Premium Audio Equipment Retail is the primary driver. The others are consultation and Advisory Services and demonstration and Listening Sessions.
Does Audio Concept have an API?
No public API is recorded for Audio Concept.
What industry is Audio Concept in?
Audio Concept's product category is High-End Audio Equipment Retail. Its primary akta.pro industry code is CRACANAI, Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers), with a secondary code of CRACAEAE, AV Receivers, Amplifiers & Hi‑Fi Components Retail.