Balance & Believe

What Balance & Believe does

Balance & Believe is a private golf and performance academy founded in 2014 by Derek Schnarr and Christina Schnarr, headquartered in Madison, Wisconsin. The academy delivers individualized golf instruction, club fitting, elite putting, and complementary fitness and nutrition programming to adult golfers at all skill levels and competitive junior golfers pursuing college recruitment. Its six-person team includes PGA Members, former collegiate players, a Callaway Master Fitter, and a Public Health-trained wellness specialist, with documented outcomes including over 100 students placed in college golf and 11 High School State Championships.

The academy's core technical differentiator is the integration of eight data-capture and analysis systems — Trackman, TopTracer, FlightScope, Foresight GC, Quintic Ball Roll, Swing Catalyst, GearsGolf 3D motion capture, and the CoachNow video/booking platform — to support data-driven swing analysis, biomechanics assessment, and club fitting. The facility houses one of only four Stephen Sweeney Putting Studios in the world and the only Quintic Ball Roll system in Wisconsin, positioning the academy as a regional hub for elite putting development. A CAMPUS Academy partnership extends its reach into national junior golf recruiting networks.

Revenue is generated primarily through professional services (private lessons, group coaching, playing lessons, club fittings, and putting sessions) with tiered unit pricing — $205 for a 90-minute standard putting lesson, discounted to $160 for Blackhawk Country Club members and $125 for WPGA Junior Tour members — supplemented by subscription-style fitness/nutrition programming and academy memberships. Services are sold directly to consumers through the CoachNow booking platform and delivered in person at the Madison facility and the Blackhawk Country Club location. The business is founder-owned with no institutional investment, operates within a Wisconsin and broader Midwest service area, and relies on partner affiliations (Blackhawk Country Club, CAMPUS Academy, Stephen Sweeney, Callaway, Odyssey, Toulon) for both capability and distribution.

Name

Balance & Believe

Legal name

Balance & Believe Golf and Performance Academy

Website

https://balanceandbelieve.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Balance & Believe is a private golf and performance academy in Madison, Wisconsin, founded in 2014, offering data-driven golf instruction, club fitting, elite putting, fitness, and nutrition services to adult and competitive junior golfers across the Midwest.

Ownership category

akta.pro rank

Product category

Golf Instruction Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Strength & Conditioning / Performance Training (EDALAIAI)

Keywords

• Golf instruction services
• Club fitting services
• Junior golf development
• Putting instruction
• Golf fitness training

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Golf Instruction Services: Revenue generated from private golf lessons, group coaching sessions, playing lessons, and intensive training programs for adult and junior golfers at various skill levels.
2. Elite Putting Studio Services: Premium putting instruction and putter fitting services at the Stephen Sweeney Putting Studio, with tiered pricing for standard rates, club members, and junior tour members. 90-minute sessions and 5-session packages available.
3. Club Fitting Services: Custom club fitting services using launch monitor data, with follow-up sessions included post-delivery. Includes full bag or single club fittings across all major brands.
4. Fitness & Nutrition Programs: Fitness training, wellness programs, golf-specific conditioning, and nutrition planning services to complement golf instruction.
5. Golf Memberships: Golf membership offerings at the academy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Balance & Believe operates a golf and performance academy in Madison, Wisconsin providing private golf instruction, group coaching, playing lessons, intensive training programs, and junior golf development through the CAMPUS Academy pathway. The academy also operates the Stephen Sweeney Putting Studio (one of only four in the world) for elite putting instruction, provides custom club fitting using launch monitor technology, and offers fitness, nutrition, and wellness programming to support golf-specific athletic development.

Product overview

Balance & Believe Golf and Performance Academy offers a unified suite of golf and athletic development services centered around golf instruction, fitness, nutrition, and mental acuity. The core offering is golf instruction encompassing adult coaching (private instruction, group coaching, playing lessons, intensive programs), competitive junior development through a CAMPUS Academy partnership, and elite putting instruction at The Stephen Sweeney Putting Studio. Supporting services include club fitting with launch monitor technology and fitness & nutrition programming. CoachNow is used as a scheduling and video analysis platform. The academy leverages technology partners including Trackman, TopTracer, FlightScope, Foresight GC, Quintic, Swing Catalyst, and GearsGolf as training equipment to deliver data-driven instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Coaching Personalized golf instruction for adult golfers at all skill levels, including private instruction, group coaching, on-course playing lessons, and multi-session intensive programs designed to develop skills from beginner to competitive levels.
• Elite Putting (Stephen Sweeney Putting Studio) Premium putting instruction and putter fitting at the Stephen Sweeney Putting Studio featuring Quintic Ball Roll analysis (the only one in Wisconsin), Gears 3D motion capture, and SwingCatalyst video analysis. Available as 90-minute sessions or 5-session packages with tiered pricing for standard customers, Blackhawk Country Club members, and WPGA Junior Tour members.
• Competitive Juniors / CAMPUS Academy Program Structured junior golf development program delivered as a designated CAMPUS Academy, providing college recruiting preparation, tournament performance tracking, score benchmarking, video analysis, and resume building for student-athletes ages 8-18 pursuing collegiate golf opportunities.
• Club Fitting Custom club fitting service using Trackman launch monitor data, matching equipment to individual swing characteristics, body type, and performance goals across all major brands. Available as full bag or single club fittings with follow-up sessions included post-delivery.
• Fitness & Nutrition Fitness training, wellness programs, golf-specific conditioning, nutrition planning, and Pilates-based core work designed to build strength, flexibility, and mental resilience that translates to on-course athletic performance.

Quantifiable outcome

• Over 100 students have gone on to play college golf
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Stephen SweeneycoreStrategic or Co-development PartnerStephen Sweeney is a world-renowned putting instructor and coach to professional tour players including Collin Morikawa, Shane Lowry, Akshay Bhatia, and Daniel Berger. Balance & Believe operates one of only four Stephen Sweeney Putting Studios in the world, providing exclusive access to his methodology and technology.
• CAMPUS AcademycoreStrategic or Co-development PartnerBalance & Believe is a designated CAMPUS Academy, part of a national network of elite programs committed to developing competitive junior golfers and guiding families through the modern college recruiting landscape. Selected for proven player development, competitive results, and ability to help golfers identify realistic pathways to the next level.
• Blackhawk Country ClubcoreGTM or Marketing PartnerHost facility for the Elite Putting Studio located in Madison, WI. Provides discounted pricing on putting services for club members and serves as a venue for instruction.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/BandBwellness
• Facebookfacebook.com/balanceandbelievegolfacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balance & Believe