Body Concept

Name

Body Concept

Legal name

Body Concept BV

Website

https://bodyconcept.be

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Beauty & Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

akta.pro secondary industries

Classic/European Facials (HSALADAA), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH)

Keywords

• Beauty institute services
• Skincare treatments
• Facial skin improvement
• Body contouring
• Men's grooming products

Headquarters

HQ city

Geel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beauty Treatment Services: In-person beauty institute services including skin improvement treatments for face and body, body contouring, massage experiences, and permanent makeup. Services are provided at the physical salon in Geel.
2. Product Sales (Webshop): Online sales of skincare products, body care items, men's grooming products (MEN3 line), gift sets, and gift cards through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Body Concept is a beauty institute (schoonheidsinstituut) in Geel, Belgium that delivers in-person skin improvement, body contouring, massage, and permanent make-up services, complemented by an e-commerce webshop retailing professional skincare brands and its own Body Concept Collection, MEN³ men's grooming, and Gold Line luxury ranges.

Product overview

Body Concept is a beauty institute (schoonheidsinstituut) in Geel, Belgium, offering skin improvement treatments, beauty care, and body contouring services since 2004. The company operates both as a service provider and e-commerce retailer. Their service portfolio includes LED & ION therapy, facial skin improvement, body treatments, men's skincare, figure correction, massage experiences, and permanent make-up. They retail multiple product lines: their own Body Concept Collection (BC PRODUCTS) including mood candles, body lotions, and bath salts in Cotton Candy, Cherry Blossom, Monoï, and Lavender scents; the Gold Line luxury collection; men's grooming products under the MEN³ brand covering shaving, beard care, and facial care; and professional skincare brands Cellcosmet and Ericson Laboratoire. Gift options include various gift sets (Spa de Luxe, Body de Luxe, Gold Box, Black Box) and gift vouchers. Services are provided by specialists including beauty expert Kim and permanent make-up specialist Brigitte.

Differentiator

Problem solved

Functional benefit

Brands

• Body Concept Collection: Own-brand product line including body care products, scented candles, bath salts, and body lotions.
• MEN³
• Gold Line

Products and services

• Huidverbetering gelaat (Facial Skin Improvement)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• CellcosmetcoreOthersPremium Swiss skincare brand partnership. Body Concept staff receive regular training on Cellcosmet products and techniques. Cellcosmet products are used and sold at the institute, including their cellular skincare line with stabilized cells.
• Ericson LaboratoirecoreOthersFrench professional skincare brand. Body Concept staff receive regular training on Ericson Laboratoire products and protocols. Products used in treatments and sold through the institute, including their SlimfaceLift, Bio-Respect, and Aqua Source lines.
• KeenwellminorOthersProfessional skincare brand providing training and products for Body Concept's beauty treatments and services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sephora: Global multi-brand beauty retailer carrying the same premium skincare brands as Body Concept (e.g., Cellcosmet-adjacent luxury cellular lines) and competing for the same premium beauty customer in Belgium.
• Ici Paris XL: Belgium's largest domestic beauty retail chain; overlaps with Body Concept on premium skincare assortment (Cellcosmet, Ericson Laboratoire) and Belgian consumer base, but operates at retail-chain scale rather than as a single institute.
• The Body Shop: Global body care and bath/skincare retailer with values-driven positioning; comparable category overlap (body lotions, bath salts, men's grooming) with Body Concept's own-brand product line.
• Yves Rocher: French botanical beauty brand with deep Belgian retail footprint; competing for the same mainstream-to-premium female skincare customer and operating institute-adjacent service experiences.

Direct peers

• Rituals: Dutch-founded body care, home, and wellness brand combining premium products with experiential retail stores — comparable product-plus-experience model to Body Concept's salon + own-brand retail strategy.
• Dermalogica: Professional skincare brand distributed through institute partnerships similar to Body Concept's Cellcosmet/Ericson relationship — comparable 'brand-licensed institute' model and shared skin-improvement value proposition.
• Elemis: British professional skincare brand with a spa/institute partnership model and premium product range; closely mirrors Body Concept's positioning across facials, body treatments, and retail products.
• Lush: Handmade cosmetics retailer with strong experiential retail and body/bath product focus; comparable omnichannel model of in-person experience plus retail products.

Regional players

• Beauty Success: French perfumery and beauty retail chain with Belgian stores; comparable product-category breadth (skincare, body care, men's grooming, gift sets) but at multi-store scale across a neighboring region.

Others

• Holland & Barrett: Health and personal care retailer with significant Belgian presence; adjacent competitor for wellness-oriented skincare, supplements, and natural body care purchases that Body Concept's BC Collection overlaps with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bodyconceptgeel
• Instagraminstagram.com/bodyconceptgeel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Concept