Belle Tire Hockey Club

Name

Belle Tire Hockey Club

Legal name

Belle Tire AAA Hockey

Website

https://belletireaaahockey.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Ice Hockey Programs

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

Keywords

• Youth hockey programs
• Ice hockey training
• Hockey league registration
• Learn to Play hockey
• AAA hockey teams

Headquarters

HQ city

Taylor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Registration Fees: Registration fees for youth hockey programs including seasonal team fees, tryout fees, and Learn to Play sessions. Revenue is seasonal with Fall/Winter and Spring/Summer seasons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Belle Tire Hockey Club is a youth hockey organization that delivers tiered competitive ice hockey programs for boys, girls, and senior women across age divisions from 6U through 19U in Michigan. It sells seasonal team registrations, Learn to Play introductory sessions, and annual tryouts, with teams competing at AAA T1, T2, and T3 levels under USA Hockey governance.

Product overview

Belle Tire Hockey Club is a youth hockey organization offering a multi-tiered program structure across age divisions from 6U through 19U. The organization provides Boys Hockey, Girls Hockey, Learn to Play (LTP), and Sr. Women programs. Teams compete at AAA T1 (top tier), T2 (intermediate), and T3 (developmental) levels, with age-appropriate competition divisions. The club also conducts annual tryouts for prospective players across all programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Boys Hockey Program Youth hockey program providing age- and skill-appropriate competitive levels for boys across divisions from 6U through 19U, including AAA T1, T2, and T3 tiers, under USA Hockey governance.
• Girls Hockey Program Youth hockey program providing age- and skill-appropriate competitive levels for girls across age divisions, including AAA T1, T2, and T3 tiers.
• Learn to Play (LTP) Entry-level hockey program teaching fundamental skating and hockey skills to beginners, with weekly skate sessions offered on a recurring basis.
• Sr. Women Hockey Program Senior women's hockey program for adult female players seeking competitive hockey participation.
• 2026 Tryouts Annual tryout sessions for prospective players across age groups and competition tiers, conducted at partnered ice arenas in Michigan.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Belle TirecoreStrategic or Co-development PartnerParent company and primary sponsor. Belle Tire is an established automotive service company (tire and auto repair) that sponsors and supports the hockey club as part of community engagement and brand enhancement. The hockey club enhances Belle Tire's national recognition while operating under the company's sponsorship.
• Taylor SportsplexcoreStrategic or Co-development PartnerPrimary ice arena partner located at 13333 Telegraph Rd, Taylor, MI. Home venue for many club teams and tryouts. Serves as a central location for club operations and activities.
• USA HockeycoreStrategic or Co-development PartnerOfficial governing body affiliation providing insurance, guidelines, and standards for youth hockey operations. Club operates under USA Hockey regulations and participates in sanctioned leagues and tournaments.
• Tier 1 Elite Hockey LeaguecoreStrategic or Co-development PartnerCompetitive league affiliation for AAA-level teams. Club's top-tier teams participate in this elite hockey league, providing high-level competition and development opportunities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chicago Mission Hockey Club: Tier 1 Elite Hockey League AAA program serving youth hockey players across the Midwest. Comparable in tier structure, age divisions, and elite-level competition participation.
• Philadelphia Little Flyers: Mid-Atlantic AAA youth hockey organization with full tier (AAA T1/T2/T3) and learn-to-play structure. Comparable operating model with multi-arena distribution and tiered competition levels.
• Little Caesars Amateur Hockey (LCHL): Michigan-based AAA youth hockey organization running boys and girls programs across multiple age divisions. Direct geographic and competitive peer, sharing Tier 1 Elite Hockey League participation and operating in the same Detroit-area talent pool.
• Colorado Thunderbirds: Top-tier AAA youth hockey organization in the western US with boys and girls programs spanning youth age divisions. Comparable competitive tier structure and league participation model.
• Boston Jr. Bruins: New England AAA youth hockey program with full boys and girls divisions. Direct comparable in tier structure, age segmentation, and learn-to-play entry programming.
• Honeybaked Hockey (formerly Compuware): Premier Michigan AAA hockey club with elite boys and girls programs at multiple age tiers. Operates in same metro Detroit market and Tier 1 Elite Hockey League, directly competing for the same player families and tournament rosters.
• Pittsburgh Penguins Elite: Multi-age AAA youth hockey club affiliated with the NHL Penguins brand. Mirrors Belle Tire's corporate-sponsor model (Belle Tire sponsorship) and operates at elite tiers across boys and girls programs.

Emerging players

• Shattuck-Saint Mary's: Prep school with one of the most renowned US youth hockey development programs, producing elite NCAA and NHL prospects. Comparable as a player-development pipeline though structured around a boarding-school model rather than a community club.

Broad incumbents

• USA Hockey: National governing body for US ice hockey, of which Belle Tire Hockey Club is an affiliate. Comparable as the umbrella organization setting governance, insurance, and competition standards across all member clubs including Belle Tire.

Others

• Tier 1 Elite Hockey League: Elite US youth hockey league in which Belle Tire's AAA teams compete. Peer relationship is structural — membership in this league defines competitive positioning at the elite tier.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BTWomens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belle Tire Hockey Club