What Bidaya-Holding does

Bidaya Holding is a privately held, Saudi-based technology and investment group headquartered in Riyadh that operates as a diversified holding company rather than a single-product business. It functions as an active owner — described by the company as 'hands-on across strategy, governance, and execution' — building, localizing, and scaling technology businesses anchored in Saudi Arabia's strategic ambitions under Vision 2030. The group's stated purpose is technology transfer: bringing global solutions into the Saudi market and adapting them through localization, rather than serving purely as a passive financial investor.

The portfolio is organized under two intermediate holding vehicles and spans three sectors with ten wholly-owned subsidiaries. The insurance and risk services pillar, held under Innovation House Group Holding (IHGH), comprises five companies — Insurance House Company (direct broker, KSA), Waypoint Systems Arabia (TPA for extended warranty and affinity motor), Al Afaq Reinsurance Brokers (reinsurance broker, KSA), Innovation Group for Insurance Brokerage (direct broker, Egypt), and ITP Global (insurance services, Marshall Islands) — generating commission-based revenue across direct brokerage, reinsurance intermediation, and third-party administration. The deep tech pillar holds two IP companies — Zadar Lab (registered radar technology IP) and Smart Chip Company (registered IoT IP covering vital signs monitoring, geolocation, and data) — generating revenue through licensing and IP monetization. The digital platforms pillar, held under BAB Apps Company, operates three consumer and merchant-facing platforms: Smart Saving (FinTech investment aggregation), Wassm (livestock services for camel and other livestock owners in KSA), and Codi (advertising and merchant discount-service solutions).

Revenue is undisclosed but spans transaction-fee commissions from insurance brokerage and reinsurance, licensing and royalties from the deep tech IP companies, transaction fees on consumer digital platforms, and implicit professional services revenue from technology transfer activities. Customer segments are horizontal and distributed: individuals and enterprises seeking insurance in KSA and Egypt, retail investors on Smart Saving, livestock owners on Wassm, and merchants on Codi. The group markets itself primarily through content-led thought leadership and high-level relationship engagement, including participation in the Saudi-U.S. Investment Forum in November 2025 alongside HRH Crown Prince Mohammed bin Salman. No headcount, funding total, or financial disclosures are publicly available.

Name

Bidaya-Holding

Legal name

Bidaya Holding

Website

https://bidaya-holding.com

Company type

Private

Operating status

Operating

Short description

Bidaya Holding is a Saudi-based technology and investment group headquartered in Riyadh, operating as an active holding company with 10 wholly-owned subsidiaries across insurance brokerage, reinsurance, deep tech IP (radar and IoT), and consumer digital platforms in KSA, Egypt, and the Marshall Islands.

Ownership category

akta.pro rank

Product category

Technology Investment Holding

NAICS

Management of Companies and Enterprises (551), Portfolio Management and Investment Advice (523940), Media Buying Agencies (54183)

SIC

Investment Advice (6282), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Technology investment group
• Insurance brokerage services
• Deep tech IP development
• Digital platform aggregation
• FinTech investment platform

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage and Risk Services: Revenue generated through direct insurance brokerage, reinsurance brokerage, and affinity insurance services across KSA and Egypt. This includes commissions from Insurance House Company (direct brokers in KSA), Waypoint Systems Arabia (TPA for extended warranty and affinity motor insurance), Al Afaq Reinsurance Brokers, and Innovation Group for Insurance Brokerage in Egypt.
2. Deep Tech IP Licensing: Revenue from IP-driven companies developing telematics, radar, and IoT technology. Zadar Lab focuses on radar technology IP while Smart Chip Company focuses on IoT technology including vital signs, geolocation, and data capabilities.
3. Digital Platforms and FinTech: Revenue from consumer and merchant-facing digital platforms. Smart Saving is a FinTech platform aggregating investment products. Wassm is a tech platform for livestock services. Codi is an advertising systems company providing merchant discount-service solutions.
4. Technology Transfer Services: Revenue from bringing cutting-edge global solutions into Saudi Arabia and adapting them for the local market through technology transfer and localization services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Bidaya Holding is a Saudi-based technology and investment group that builds, localises, and scales technology enterprises across three sectors: Insurance & Risk Services (direct brokerage, reinsurance, and affinity insurance), Deep Tech (radar and IoT IP companies), and Digital Platforms (FinTech, livestock services, and merchant advertising). The group actively engages in strategy, governance, and execution of its portfolio companies while transferring and adapting cutting-edge global solutions for the Saudi market.

Product overview

Bidaya Holding is a Saudi-based technology and investment group that operates as a diversified holding company with three main sectors: Insurance & Risk Services, Deep Tech, and Digital Platforms. The Insurance sector (held under Innovation House Group Holding) includes 5 companies offering direct brokerage, reinsurance, and affinity insurance across KSA and Egypt. The Deep Tech sector comprises 2 IP-driven companies (Zadar Lab for radar technology and Smart Chip Company for IoT technology). The Digital Platforms sector (held under BAB Apps Company) includes 3 consumer and merchant-facing products: Smart Saving (FinTech investment platform), Wassm (livestock services platform), and Codi (advertising/discount services). The group focuses on technology transfer, bringing global solutions to Saudi Arabia and adapting them for the local market.

Differentiator

Problem solved

Functional benefit

Brands

• Innovation House Group Holding (IHGH): Holding group overseeing the insurance sector portfolio across KSA and Egypt
• BAB Apps Company

Products and services

• Innovation House Group Holding (IHGH) Holding group overseeing the insurance sector portfolio across KSA and Egypt, providing direct brokerage, reinsurance, and affinity insurance services through its subsidiary companies.
• Insurance House Company Direct insurance brokerage services operating in Saudi Arabia, offering insurance products to individual and corporate buyers through dedicated sales teams.
• Waypoint Systems Arabia Third-party administrator (TPA) specialised in extended warranty and other affinity motor insurance products in KSA, serving insurance companies and large enterprises.
• Al Afaq Reinsurance Brokers Reinsurance brokerage services operating in Saudi Arabia, serving insurance companies and large enterprises as specialised intermediaries.
• Innovation Group for Insurance Brokerage Direct insurance brokerage services operating in Egypt, extending the group's insurance distribution capabilities to the Egyptian market.
• Zadar Lab IP company developing proprietary radar technology in Saudi Arabia, serving as the group's deep tech telematics asset.
• Smart Chip Company IP company developing IoT technology including vital signs monitoring, geolocation, and data capabilities in Saudi Arabia.
• Smart Saving FinTech platform aggregating several investment products for consumers in Saudi Arabia, providing simplified access to multiple investment offerings.
• Wassm (وسم) Technology platform aggregating services provided to camel and other livestock owners in Saudi Arabia.
• Codi Advertising systems company providing merchants with discount-service solutions for customer acquisition and retention.
• ITP Global Insurance services subsidiary based in Majuro, Marshall Islands, extending the group's insurance operations internationally.
• BAB Apps Company Holding group overseeing the group's digital platforms portfolio, including Smart Saving, Wassm, and Codi.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Saudi-U.S. Investment ForumflagshipStrategic or Co-development Partner · 19 November 2025Bidaya Holding participated in the second edition of the Saudi-U.S. Investment Forum held in Washington on November 19, 2025. The forum, themed 'Leadership for Growth — Strengthening the Saudi-U.S. Economic Partnership,' served as a key platform bringing together senior government and corporate leaders from both countries. The visit by HRH Crown Prince Mohammed bin Salman marked a new chapter in deepening the strategic partnership between the Kingdom of Saudi Arabia and the United States.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kingdom Holding Company: Saudi-listed conglomerate with diversified holdings across financial services, healthcare, hospitality, and technology investments. Directly comparable as a Saudi-rooted diversified holding group, although significantly larger and more mature than Bidaya.
• Rawabi Holding: Saudi conglomerate operating across energy, industrial services, and digital platforms in the Kingdom. Comparable as a privately-held Saudi multi-sector holding group with active portfolio management, though Bidaya skews more toward insurance and deep tech.

Broad incumbents

• Saudi Telecom Company (stc Group): Saudi-listed telecom operator with a significant technology investment arm (stc Ventures, stc Bank). Comparable as a Saudi-rooted technology and investment platform, but at materially larger scale and with overlapping rather than direct competition in Bidaya's niche verticals.

Emerging players

• Elm Company: Saudi-listed digital solutions company offering government and enterprise digital services with strong Vision 2030 alignment. Comparable as a Saudi technology platform company pursuing localization-led growth, though focused on digital government services rather than diversified holding.

Others

• Wa'ed Ventures: Saudi Aramco's venture capital arm investing in Saudi technology startups. Comparable as a Saudi technology investor focused on localization, but operates as a fund rather than an operating holding group with active ownership.
• Jadwa Investment: Saudi-established investment management and advisory firm with asset management, investment banking, and principal investment activities. Comparable as a Saudi-rooted investment platform, though primarily financial rather than technology-operating in nature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidaya-Holding