AVY

What AVY does

AVY (legally AVY Consultancy Ltd) is a strategic branding and design consultancy incorporated in 2021 and headquartered at 2 St Philips Place, Snowhill, Birmingham, United Kingdom. The firm operates without any proprietary software platform, public API, or productized technology stack; its delivery output is human creative services spanning visual identity systems (logos, brand style guides), packaging design, website design and development on WordPress CMS and Adobe Commerce, corporate and ESG/sustainability reporting, motion design and animation, environmental and wayfinding design, and brand strategy and positioning work. Underlying inputs are standard creative tooling (Adobe-style production pipelines implied by the service set), and outputs are delivered as discrete creative assets rather than as a recurring technology product.

The firm monetises exclusively through professional-services revenue: clients commission projects on a fee-for-service basis, or enter ongoing collaborative partnership engagements, with optional equity-based compensation arrangements offered selectively to entrepreneurial startups in lieu of cash fees. Pricing is fully quote-based and not publicly disclosed. Distribution is direct-to-client via a discovery-call funnel (tidycal.com), website enquiry form, and direct email ([email protected]); there are no indirect channels, resellers, or marketplaces.

AVY's customer base spans growth-stage SMEs, entrepreneurial startups, and corporate organisations across multiple geographies — the firm claims delivery across the UK, Europe, the Middle East, and the US. Named clients include Sony PlayStation (Enterprise Applications brand family), Jaguar Land Rover, General Motors, KIA, Cadent Gas, TNA, Avery Weigh-Tronix, Future Plc, Qatar Council for Healthcare Practitioners, and a long tail of SMB food, retail, and tech-startup brands. The business is founder-led, bootstrapped, and independent, with no institutional investment, parent company, or disclosed headcount beyond a 1–10 employee band. The consultancy has accumulated regional industry recognition through Transform MENA awards (Gold 2016 for GM, Gold 2017 for QCHP) and a Euro Effie Bronze (KIA & Innocean).

Name

AVY

Legal name

AVY Consultancy Ltd

Website

https://avy.me

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

AVY is a Birmingham-based strategic branding and design consultancy that delivers brand identity systems, packaging design, website development, motion design, and corporate/ESG reporting for ambitious SMEs, startups, and enterprise clients across the UK, Europe, the Middle East, and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting & Professional Services: Clients commission AVY to work on brands, digital products, and customer experiences — driving ideas from inception to launch. Projects span brand identity, packaging design, digital experience, and corporate reporting. The firm offers both project-based fees and ongoing collaborative partnership models. They also mention flexible compensation packages including equity arrangements in addition to classic fee structures.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AVY is a strategic branding and design consultancy based in Birmingham, UK. The firm provides branding, digital design, web development, reporting, and motion design services to clients seeking to develop, refine, or refresh their brand identity and digital presence.

Product overview

AVY is a strategic branding and design consultancy offering a unified portfolio of creative services rather than a software product platform. The core offering spans brand identity systems (logo design, brand style guides), packaging design, and digital experience (website design, UX, development). These foundational services are delivered alongside strategic consulting (positioning, naming, brand development), motion design, corporate reporting design, and content production. The consultancy operates on a project-based engagement model with ongoing partnerships available, offering flexible compensation structures including fee and equity arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding
• Digital Design
• Web Development
• Reporting
• Motion Design

Quantifiable outcome

• Transform MENA 2017 Gold Award for Qatar Council for Healthcare Practitioners
• +4 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Independent multidisciplinary design consultancy with a partner-led model delivering brand identity, packaging, digital, and editorial design. Directly comparable to AVY in service mix (brand identity, packaging, motion, digital) and target of ambitious businesses seeking senior-led creative teams.
• Wolff Olins: Global brand consultancy offering brand strategy, identity, and experience design for major enterprise clients. Comparable to AVY across strategy-first positioning, brand identity systems, and enterprise client roster focus.
• Landor & Fitch: Global brand consulting and design firm specialising in brand strategy, identity, and experience design. Directly comparable on services (brand identity, packaging, motion, digital) and enterprise-grade client engagements that match AVY's marquee roster.
• Ragged Edge: Independent London-based brand consultancy focused on strategic positioning, naming, identity, and design. Closely comparable to AVY in size, strategy-first methodology, and ambition to deliver bold identity systems for growth-stage and enterprise clients.
• Elmwood: Brand design and experience consultancy operating in the UK with packaging, brand identity, and digital design offerings. Directly comparable to AVY in packaging design strength, FMCG client base, and brand strategy-led creative execution.
• Koto Studio: Independent brand and design studio with offices in London and globally, delivering brand strategy, identity, motion, and digital design. Comparable to AVY in service scope, founder-led boutique model, and focus on ambitious venture and enterprise clients.
• Saffron Brand Consultants: Global independent brand consultancy offering brand strategy, identity, and digital experience design for multinational clients. Comparable to AVY in strategy-first positioning, enterprise client base, and global delivery model spanning multiple regions.
• Studio Output: Independent UK-based design studio focused on brand identity, motion design, and digital experiences for ambitious brands. Closely comparable to AVY in motion design specialism, brand identity systems, and mid-sized UK consultancy structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avyme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVY