Elsema
Elsema is an Australian designer and manufacturer founded in 1973 that develops automatic gate motor kits, controllers, remote controls, safety accessories, and solar-power systems for residential, industrial, commercial, and access-control applications through distributors and direct online sales.
- Company typePrivate
- Founded1973
- HeadquartersSmithfield, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Elsema does
Elsema is a privately held Australian company founded in 1973, with 51–100 employees and a headquarters and manufacturing facility in Smithfield, New South Wales. It develops, manufactures, and supplies automatic sliding and swing gate motor kits, gate control cards and controllers, wireless remote controls, 4G GSM access devices, safety accessories, and power systems. Automatic sliding-gate kits span stated capacities from 600 kg to 3,000 kg, and swing-gate kits include residential and solar variants. Its stated target segments are residential, industrial/commercial, and access-control applications, including homes, warehouses, factories, logistics hubs, commercial properties, and integrator-deployed systems.\n\nThe documented control technology includes the Eclipse operating system, described as an Australian-designed control-card platform with a large LCD, menu-driven plain English setup, soft start/stop, and current-sensing obstruction detection. PentaFOB key fob remotes use over 17 billion encrypted codes, dual coding, and frequency hopping; MCT industrial remotes provide long-range operation with up to 16 channels. The G4000 4G GSM controller enables gate operation by free phone call over mobile coverage and remote user management. Industrial iS2000 and iS3000 kits integrate Omron variable speed drives, and MPPT solar chargers support solar-powered gate systems.\n\nRevenue comes from one-time hardware sales rather than a disclosed recurring subscription. Elsema sells through Australian and overseas distributors and directly through its website; no specific public pricing is disclosed, and pricing appears quote-based through distributors. Its go-to-market combines product pages, downloadable catalogues, technical resources and support, email marketing, and customer reviews. The input provides no revenue, customer concentration, funding, or headcount trend data.
Elsema firmographics
Firmographics- Name
- Elsema
- Legal name
- Elsema
- Website
- https://elsema.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Elsema is an Australian designer and manufacturer founded in 1973 that develops automatic gate motor kits, controllers, remote controls, safety accessories, and solar-power systems for residential, industrial, commercial, and access-control applications through distributors and direct online sales.
- Ownership category
- akta.pro rank
Elsema industry classification
Industry- Product category
- Gate Automation Equipment
- NAICS
- Relay and Industrial Control Manufacturing (335314)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motors & Generators (3621), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Gate Automation, Access Control & Operator Repair (HSAIAJAD)
- akta.pro secondary industries
- Gate Installation (Manual & Automated) (HSAIAJAC), Gate Latch, Lock & Hardware Repair/Replacement (HSAGAJAG)
Keywords
Where Elsema is headquartered
LocationHeadquarters
- HQ city
- Smithfield
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Elsema business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Elsema generates revenue through the sale of physical products including gate automation kits (sliding, swing, solar), remote controls, receivers, control cards, 4G GSM controllers, antennas, plastic enclosures, power supplies, batteries, toroidal transformers, vehicle loop detectors, gear racks, and accessories. Products are sold as one-time purchases with no recurring subscription component.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Elsema product offering
Product offeringCore offering
Elsema designs, manufactures, and sells automatic gate motor kits (sliding, swing, solar, and industrial variants) along with wireless remote control systems, gate controllers, receivers, and 4G GSM gate openers. The company also produces supporting accessories including loop detectors, photoelectric safety beams, strobe lights, gear racks, solar panels, batteries, MPPT chargers, toroidal transformers, antennas, and IP66 enclosures. Products are sold direct via the company website and through Australian and overseas distributor networks to residential and industrial customers.
Product overview
Elsema is an Australian company founded in 1973 specializing in gate automation and remote control systems. The product portfolio centers on automatic gate motor kits (sliding, swing, solar, industrial variants ranging from residential 600kg to heavy-duty 3,000kg), paired with a comprehensive ecosystem of remote controls (PentaFOB key fobs, MCT industrial remotes), receivers, and Eclipse-branded gate controllers. The offering extends to safety accessories including photoelectric beams, loop detectors, strobe lights, magnetic locks, and gear racks. For power solutions, Elsema provides solar panels (5W-60W in 12V and 24V configurations), deep cycle lead acid batteries, MPPT solar chargers, and toroidal transformers. A notable addition is the G4000 4G GSM gate opener enabling smartphone-based remote access via mobile networks. The products are designed and engineered in Australia, with industrial variants featuring Omron variable speed drives for precision control.
Differentiator
Problem solved
Functional benefit
Brands
- PentaFOB: Key fob remote controls with over 17 billion encrypted codes, dual coding and advanced frequency hopping technology.
- Eclipse
- G4000
- iS Series
Products and services
- Automatic Sliding Gate Motor Kits
Quantifiable outcome
- Unlimited remote storage capacity on Eclipse platform
- +2 more outcomes
Companies that use Elsema
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Elsema technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Elsema partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OmroncoreOmron Variable Speed Drives (VSD) are integrated into Elsema's industrial gate motor kits (iS2000, iS3000). The Japanese-engineered VSD provides precise speed control for smooth and efficient gate movement in demanding industrial applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Elsema competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Elsema social profiles
Digital presenceElsema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elsema leadership team
Management profileNumber of profiles
Elsema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elsema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elsema
What does Elsema do?
Elsema designs, manufactures, and sells automatic gate motor kits (sliding, swing, solar, and industrial variants) along with wireless remote control systems, gate controllers, receivers, and 4G GSM gate openers. The company also produces supporting accessories including loop detectors, photoelectric safety beams, strobe lights, gear racks, solar panels, batteries, MPPT chargers, toroidal transformers, antennas, and IP66 enclosures. Products are sold direct via the company website and through Australian and overseas distributor networks to residential and industrial customers.
Is Elsema a public or private company?
Elsema is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elsema founded?
Elsema was founded in 1973. It employs 51 to 100 people.
Where is Elsema based?
Elsema is headquartered in Smithfield, Australia, in the Oceania region.
How does Elsema make money?
One revenue line is on record: hardware Sales.
Does Elsema have an API?
No public API is recorded for Elsema.
What industry is Elsema in?
Elsema's product category is Gate Automation Equipment. Its primary akta.pro industry code is HSAIAJAD, Gate Automation, Access Control & Operator Repair, with a secondary code of HSAIAJAC, Gate Installation (Manual & Automated). Its NAICS code is 335314 and its SIC code is 3600.