Caillaud Peinture

What Caillaud Peinture does

Caillaud Peinture (legal entity: SAS Caillaud) is a France-based artisanal painting and decoration service company founded in 1947 by Louis CAILLAUD and headquartered in Beaucouzé, near Angers. The firm operates as an SAS private company with a team of 30 employees, serving both private individuals and professional clients throughout the Maine-et-Loire department in the Pays de la Loire region. Since September 2020, the company has been owned by Romain BRICE, who succeeded the founder's family after three generations of direct ownership.

The company's core offering spans three service lines: interior and exterior painting (including specialized coatings such as anti-graffiti, bactericidal, food-safe, and epoxy floor coatings), floor covering installation (technical PVC, parquet — laminate, engineered, and solid — laminate, textile carpet, and residential vinyl), and interior decoration (decorative plasters including stucco veneziano and stucco antico, wallpapers including panoramic options, patinas, imitation polished concrete, color research, and home staging). Technical differentiation rests on multidisciplinary craft skills rather than proprietary technology or software; no AI/ML, APIs, mobile apps, or digital platforms are part of the offering. The company holds the Qualibat professional certification, renewed annually, and maintains long-standing partnerships with insurance companies for water-damage and fire-damage restoration work.

Revenue is generated through project-based, one-time contracts with both individual homeowners and commercial customers (including offices, restaurants, and business centres such as Centre d'affaires Terra Botanica). Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, relying on direct phone contact, an online contact form, and a website featuring a portfolio of past projects to generate leads in the local Angers region. No external funding has been raised, the company has no parent or subsidiaries, and there is no evidence of geographic expansion beyond the single regional market currently served.

Name

Caillaud Peinture

Legal name

SAS Caillaud

Website

https://caillaudpeinture.fr

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Caillaud Peinture is a France-based artisanal painting, floor covering, and interior decoration service firm founded in 1947, employing 30 staff and serving both private homeowners and commercial clients in the Angers / Maine-et-Loire region.

Ownership category

akta.pro rank

Product category

Painting and Decoration Services

NAICS

Painting and Wall Covering Contractors (23832), Flooring Contractors (23833), Interior Design Services (54141)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

akta.pro secondary industries

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM), Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

Keywords

• Painting services
• Floor covering installation
• Interior decoration
• Decorative coatings
• Wallpaper installation

Headquarters

HQ city

Beaucouzé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Professional painting and decoration services: One-time project-based services for painting, floor covering, and interior decoration. Revenue generated through direct client contracts for renovation and new construction projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Caillaud Peinture delivers interior and exterior painting, floor covering installation, and interior decoration services for residential and commercial properties in the Angers region. Its multidisciplinary team handles renovation, new construction, and damage restoration projects using specialized coatings, decorative plasters, parquet installation, and wallpaper solutions. The company operates as a field-services contractor with a 30-employee workforce, serving both private homeowners and professional clients in the Maine-et-Loire department.

Product overview

Caillaud Peinture is a traditional painting and decoration service company offering three main service categories: painting (interior and exterior building painting with various specialized coatings), floor coverings (parquet, laminate, PVC, textile/carpet), and interior decoration (decorative coatings, wallpapers, patinas). The company operates as a unified service offering rather than a software platform, with services provided by a team of 30 employees to both residential and commercial clients in the Angers region.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior and Exterior Painting Services

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance Companies (Partnership)coreStrategic or Co-development PartnerLong-standing partnership with several insurance companies to respond to damage situations including water damage and fire damage restoration. Company provides professional restoration and renovation services following insured damage events.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Saint-Gobain: Global building materials group with extensive French distribution (Point.P, La Plateforme du Bâtiment) that supplies paints, flooring, and finishing products to the trade. Saint-Gobain competes for adjacent share-of-wallet with local contractors and represents the broader incumbent ecosystem that Caillaud Peinture operates within.
• Lapeyre: French home renovation retailer and installer offering painting, flooring, and interior finishing services to consumers and professionals through a showroom model. Directly comparable end-to-end interior renovation offering though at substantially larger scale and via retail-led distribution.

Others

• Hexaôm: Largest French single-family home builder (formerly Maisons France Confort). Hexaôm's regional construction activity drives downstream demand for finish-out painting, flooring, and decoration work, and the firm periodically contracts with local finishing specialists like Caillaud Peinture.
• AkzoNobel: Global paints and coatings manufacturer supplying the Dulux, Sikkens, and International brands used by professional French applicators. As the upstream supplier of decorative and specialty paints, AkzoNobel's product range and pricing directly shape Caillaud Peinture's input economics and service capability.
• PPG Industries: Global paints and specialty coatings manufacturer with significant French presence through the Seigneurie and Guittet professional brands. A key supplier of professional-grade paints to French painting contractors and an important ecosystem participant for the company's procurement and technical options.
• Point.P: Saint-Gobain's French building materials distribution network serving trades professionals. As Caillaud Peinture's likely primary supply channel for paints, flooring, and decoration materials, Point.P is a key ecosystem participant that shapes input costs, product availability, and technical support.
• Tarkett: Global flooring manufacturer with strong French presence producing parquet, vinyl, and textile floor coverings. As a primary supplier of the technical PVC, laminate, and parquet products that Caillaud Peinture installs, Tarkett directly influences the company's flooring service economics.
• Leroy Merlin: France's leading home improvement retailer serving both DIY consumers and professionals. While not a direct service competitor, Leroy Merlin increasingly offers installation services and competes for end-customer mindshare on home renovation projects in the same regional catchment.
• Sherwin-Williams: Global paints and coatings manufacturer with established European operations. As an upstream supplier of professional paints and specialty coatings to European applicators, Sherwin-Williams is part of the broader supplier ecosystem that shapes Caillaud Peinture's product mix and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caillaud Peinture