Backline Rental

Name

Backline Rental

Legal name

BSL EVENTS SCS

Website

https://backline-rental.be

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Musical Instrument Rental Services

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Instrument Rental & Backline Services (MPAIAJAI)

akta.pro secondary industries

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL), Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG)

Keywords

• Musical instrument rental
• Backline equipment rental
• Live event backline services
• Concert equipment hire
• Touring backline support

Headquarters

HQ city

Mont-saint-guibert

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Backline Equipment Rental: Rental of professional musical instruments (drums, guitars, bass guitars, keyboards, percussion, DJ equipment) to event organizers, festivals, touring artists, and recording studios. Revenue is generated through rental fees for events, tours, and studio sessions. Services include delivery, setup, on-site technical support during performances, and teardown. Additional revenue from selling used instruments from their rental fleet.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Backline Rental rents professional musical instruments—drums, bass guitars, electric and acoustic guitars, keyboards and synthesizers, percussion, and DJ equipment—to event organizers, festivals, touring artists, TV/radio stations, concert halls, cultural centers, and recording studios across Belgium and Northern France. The offering bundles the equipment rental with delivery, on-site setup, in-show maintenance and teardown performed by in-house qualified backliner technicians, available 24/24h and 7/7j. The company also sells used instruments rotated out of its rental fleet as a secondary line of revenue.

Product overview

Backline Rental is a musical instrument rental company offering a comprehensive fleet of professional backline equipment for events, concerts, festivals, tours, and recording sessions. The core offering consists of six instrument categories: drum kits, bass guitars, electric/acoustic guitars, keyboards, percussion, and DJ equipment, with premium brands like Yamaha, DW, Fender, Marshall, Nord, and Pioneer DJ. The company operates on a rental model where musicians and event organizers can rent equipment for performances, with optional add-on services including on-site backliner technicians, equipment setup and teardown, and logistical support for touring artists. Additional services include sale of used instruments from their rotating rental inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Drum Kit Rentals (Location de Batteries) Rental of professional drum kits from brands including Adams, DW, Gibraltar, Gretsch, Ludwig, Mapex, Pearl, Premier, Sonor, Tama, and Yamaha, with associated hardware, cymbals, and cases, supplied to event organizers, touring artists, festivals, and recording studios.
• Bass Guitar Rentals (Location de Guitares Basse) Rental of professional bass guitars and bass amplifiers from brands including Aguilar, Ampeg, Ashdown, David Eden, EBS, Fender, Gallien Krueger, Hartke, Markbass, Mesa Boogie, Orange, and SWR, supplied to event organizers, touring artists, and recording studios.
• Guitar and Guitar Amplifier Rentals (Location de Guitares) Rental of professional electric and acoustic guitars and amplifiers from brands including AER, Blackstar, Engl, Kemper, Marshall, Peavey, Roland, Vox, Gibson, Takamine, Martin, Taylor, and Hercules, supplied to event organizers, touring artists, festivals, and recording studios.
• Keyboard and Synthesizer Rentals (Location de Claviers) Rental of professional keyboards, synthesizers, and digital pianos from brands including Alesis, Arturia, Nord, Dave Smith, Hammond, Korg, Leslie, M-Audio, Moog, Novation, Wurlitzer, K&M, and RTX, supplied to event organizers, touring artists, and recording studios.
• Percussion Rentals (Location de Percussions) Rental of percussion instruments from brands including LP, Schlagwerk, and Stagg, supplied as supplementary backline for events, festivals, tours, and studio sessions.
• DJ Equipment Rentals (Location DJ) Rental of DJ equipment including controllers, turntables, and mixers from brands including Akai, Allen&Heath, Denon, Pioneer DJ, Rane, and Technics, supplied to event organizers, festivals, and touring DJ artists.
• Backliner Technician and On-Site Technical Support Services On-site technical support delivered by the company's qualified backliner technicians: equipment delivery, setup before the show, in-show maintenance and equipment changes between acts, and teardown after the performance, plus logistical support for tours and European tours, available 24/24h and 7/7j.
• Used Musical Instruments Sales (Instruments de Musique à Vendre) Sale of used musical instruments rotated out of the company's rental fleet, offering musicians and buyers access to previously rented, well-maintained instruments from premium brands.

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major acquisition and core.

• DEE Sound & Light (Boom)major acquisitionOthers · 1 January 2024In 2024, DEE Sound & Light sold the entirety of its musical instrument fleet to Backline Rental. Backline Rental subsequently established its Flanders operation in Boom, serving the Flemish region.
• Rockexpress (Tienen/Tirlemont)major acquisitionOthers · 1 January 2023In 2023, the company Rockexpress (Tienen/Tirlemont) was annexed and thereafter managed by Backline Rental, further expanding its Belgian market presence.
• Cat's Backline (Lille, France)major acquisitionOthers · 1 January 2022In 2022, Backline Rental acquired a very large stock of equipment from Cat's Backline based in Lille, France. This acquisition expanded Backline Rental's inventory and presence in the French market.
• Euromusique (Liège)major acquisitionOthers · 1 January 2020In 2020, Euromusique (Liège) sold its complete stock of musical instruments and transferred its backline client management to Backline Rental. This acquisition significantly expanded Backline Rental's inventory and customer base.
• Audiovisual partners (specialized in sound, light, and video rental)coreStrategic or Co-development PartnerBackline Rental works in close collaboration with specialized audiovisual partners for sound, lighting, and video equipment rental. This enables Backline Rental to offer comprehensive event solutions, addressing all technical needs beyond just instruments.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Adlib Group: UK-based audio, lighting, and backline rental company serving concerts, tours, and festivals. Direct competitor in the European backline rental market with a comparable full-service model including on-site technicians and premium-brand equipment fleets.

Regional players

• Major Audio Belgium: Belgian AV rental company offering sound, lighting, and concert production services across Belgium and neighboring regions. Comparable as a regional Benelux-based event production and equipment rental competitor, though with broader AV scope than pure backline.
• Stage Audio Works: Belgian professional AV rental company offering sound, lighting, and stage solutions for events and concerts across Belgium and Europe. Comparable as a Benelux-based event equipment rental competitor serving similar festival and concert clients.

Broad incumbents

• AED Group (AED Rent): Belgium-headquartered distributor and rental provider of professional AV equipment serving the European live events market. Comparable as a larger, broader incumbent operating in the same Belgian and European concert/festival ecosystem with overlapping equipment rental capability.
• Production Resource Group (PRG): Global entertainment production services company offering lighting, audio, video, and rigging for concerts, tours, and events. Comparable as a broad incumbent in concert production whose expanding backline and instrument rental capabilities overlap with Backline Rental's core offering.
• Solotech (formerly SSE Audio / Wigglesworth): Large North American and European provider of audio, video, lighting, and rigging rental for live events and touring. Comparable as a broad incumbent serving similar touring artist and festival clients with full concert-production rental capabilities.

Others

• Rentman: Software platform for rental and event production companies, used by AV and event rental businesses. Comparable as an ecosystem enabler serving the same rental-company customer base rather than as a direct competitor for end-clients.

Emerging players

• Vibez Rentals: European event equipment rental operator serving live music, festivals, and corporate events with AV and backline offerings. Comparable as an emerging peer operating in similar event-rental categories with overlapping touring and festival customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backline Rental