Elvenstar
Elvenstar is a privately held equestrian services company operating two Southern California facilities in Moorpark and Huntington Beach, offering riding lessons, horse day camps, full-service boarding, and competition training programs for riders from beginners (ages 4+) through national-level competitors.
- Company typePrivate
- Founded1980
- HeadquartersMoorpark, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Elvenstar does
Elvenstar is a privately held equestrian services company founded in the early 1980s by James Hagman, operating two full-service facilities in Southern California: a main 13-acre facility in Moorpark (Ventura County) with five arenas, a 38-stall training barn, and an air-conditioned clubhouse, and a satellite location at the Huntington Central Park Equestrian Center in Huntington Beach (Orange County). The company delivers riding instruction, horse boarding, day camps, and competition training programs under the legal entity JUH INC dba Elvenstar Farm, serving riders ranging from first-time children (ages 4+) through national-level competitive equestrians.
The core product portfolio comprises the Riding Academy (structured progressive lessons across seven skill levels plus Mommy & Me classes), year-round Horse Day Camps (spring, summer, fall/winter sessions at $550-$825/week), full-service Boarding with multiple stall options and ESI International All-Weather Footing across all arenas, tiered flat-rate Competition Training Programs (Regional at $775/month and National at $900/month), Birthday Party packages restricted to enrolled students, and an Interscholastic Equestrian Association (IEA) team for grades 6-12. Technology infrastructure is minimal — website-based content marketing, appointment-plus.com scheduling, and standard social/Yelp presence — with no disclosed AI, API, or proprietary platform components.
The business model relies on a hybrid of one-time payments (lessons, camps, birthday parties, show fees) and recurring subscriptions (boarding, training programs), with revenue distributed across hundreds of individual consumer relationships. Distribution is exclusively direct-to-consumer through the two physical facilities, supplemented by event-driven marketing via horse shows and IEA competitions. The company operates founder-owned with no institutional investment, has never raised external funding, and is led by James Hagman as CEO and National Head Coach with a bench of named trainers across National, Regional, and Academy programs.
Elvenstar firmographics
Firmographics- Name
- Elvenstar
- Legal name
- JUH INC dba Elvenstar
- Website
- https://elvenstar.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elvenstar is a privately held equestrian services company operating two Southern California facilities in Moorpark and Huntington Beach, offering riding lessons, horse day camps, full-service boarding, and competition training programs for riders from beginners (ages 4+) through national-level competitors.
- Ownership category
- akta.pro rank
Elvenstar industry classification
Industry- Product category
- Equestrian Services
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Horse Boarding, Livery & Stable Operations (AFAEAGAG)
- akta.pro secondary industries
- Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)
Keywords
Where Elvenstar is headquartered
LocationHeadquarters
- HQ city
- Moorpark
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Elvenstar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Riding Lessons: Private evaluation lessons, group lessons, and private lessons for riders of all levels from beginner through advanced. Lessons are offered at both Moorpark and Orange County facilities.
- Horse Day Camps: Year-round day camps including spring, summer, and fall/winter sessions. Camps run Monday-Friday with riding lessons twice daily, horse care instruction, crafts, and Friday camp shows. Offered at both Moorpark and Orange County locations.
- Horse Boarding: Full-service boarding with various stall options including Main Barn Box Stalls, Gable Barn, Academy Barn, Malibu/Mare Motel, and Pony Stalls. Includes use of arenas, turnouts, tack lockers, and additional services.
- Competition Training Programs: Flat-rate monthly training programs (National and Regional) that include training rides, group lessons, turnouts, feed/supplement services, and show planning. Additional fees for competition participation.
- Birthday Parties and Events: Birthday party packages for current Riding Academy clients including pony rides, grooming lessons, riding lessons, and use of facilities.
- IEA Competition Programs: Interscholastic Equestrian Association team programs for students in grades 6-12, connecting young riders to competitive equestrian opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Evaluation Lessons |
| Unit Pricing | Pay-as-you-go | Introductory Package |
| Unit Pricing | Pay-as-you-go | Mommy & Me Program |
| Unit Pricing | Multi-year contract | Moorpark Summer Camp |
| Unit Pricing | Pay-as-you-go | Moorpark Winter/Fall Camp |
| Unit Pricing | Multi-year contract | Orange County Summer Camp |
| Unit Pricing | Pay-as-you-go | Pony Dreams Birthday Party |
| Subscription | Monthly | National Training Program |
| Subscription | Monthly | Regional Training Program Tier 1 |
| Subscription | Monthly | Regional Training Program Tier 2 |
| Subscription | Monthly | Boarding Rates |
| Unit Pricing | Pay-as-you-go | Competition Show Fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Elvenstar product offering
Product offeringCore offering
Elvenstar operates a full-service equestrian facility offering horse boarding, progressive riding lessons (beginner through advanced), horse day camps, and structured competition training programs. Services are delivered on-site at two Southern California facilities (Moorpark and Orange County), supported by five arenas, a 38-stall training barn, and ESI all-weather footing. Programs include the Riding Academy curriculum, National and Regional training programs for competitive riders, and special programs such as IEA team participation and birthday parties.
Product overview
Elvenstar operates as an equestrian services company with a multi-faceted portfolio of programs. The core offerings include the Riding Academy (progressive lesson program from beginner through advanced with Level 1-7 curriculum plus Mommy & Me classes), Horse Day Camps (spring, summer, and fall day camps for ages 4+ at two locations), and Boarding & Training services (full-service horse boarding with multiple stall types and hunter jumper/equitation training). Supporting programs include National Training Program and Regional Training Program (flat-rate monthly training tiers for competitive show circuits), Birthday Parties (horse-themed celebrations for enrolled families), and IEA Competition Program (team participation for school-age riders). The company serves riders from first-timers through national-level competitors across two Southern California facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Riding Academy Progressive riding lesson program offering group, private, and Mommy & Me lessons for riders from beginner through advanced levels. Includes structured curriculum with 7 skill levels for children (ages 4-6 Mommy & Me, ages 7+ Academy) and adults. Available at both Moorpark and Orange County facilities.
- Horse Day Camps Year-round day camp programs (spring, summer, fall/winter) for children ages 7+ at Moorpark and ages 6+ at Orange County. Camps run Monday-Friday with twice-daily riding lessons, horse care instruction, crafts, and Friday camp shows.
- Boarding & Training Full-service horse boarding with multiple stall options (Main Barn Box Stalls, Gable Barn, Academy Barn, Malibu/Mare Motel, Pony Stalls) plus hunter jumper and equitation training. Includes use of five arenas, turnouts, tack lockers, hot walker, and on-call veterinary, acupuncture, chiropractic, and farrier services.
- National Training Program Flat-rate ($900/month) training program for competitive riders competing at AA and A-rated national horse shows including Thermal, Del Mar, and east coast circuits. Includes training rides, group lessons, turnouts, European horse exerciser, medication/feed service, and show planning.
- Regional Training Program Tiered flat-rate training program ($775-$900/month) for riders competing at local and regional shows including LAHJA, SFHJA, PCHA, and USEF-rated events. Tier 1 includes 4 services per week; Tier 2 includes 5 services per week.
- Orange County Summer Pony Camps Week-long pony camps at Huntington Central Park Equestrian Center for children ages 6+. Full week sessions at $825 featuring twice-daily riding lessons, horse care instruction, crafts, and Friday camp shows.
- Birthday Parties Horse-themed birthday party packages including riding lessons, grooming lessons, pony interactions, and use of picnic area and clubhouse. Available exclusively to current Riding Academy clients. Pony Dreams Party starts at $500 for 1-5 riders.
- IEA Competition Program Interscholastic Equestrian Association team program for student equestrians in grades 6-12, providing access to IEA national finals and a competitive development pathway. Connects young riders to a national IEA network with over 8,000 members in 32 states.
Quantifiable outcome
- Multiple regional and national championship titles achieved by alumni including Maclay Regionals, PCHA medals, USHJA championships, and IEA finals
- +1 more outcomes
Companies that use Elvenstar
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Elvenstar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Elvenstar partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Huntington Central Park Equestrian CentercoreElvenstar Orange County operates as a satellite location within the Huntington Central Park Equestrian Center in Huntington Beach. This partnership provides access to equestrian facilities and attracts OC-area riders to Elvenstar's training and lesson programs.
- United States Equestrian Federation (USEF)minorElvenstar participates in USEF-rated horse shows and competitions. Riders earn qualifications for USEF Talent Search and other national finals through USEF-sanctioned events.
- United States Hunter Jumper Association (USHJA)minorElvenstar riders participate in USHJA championships including the USHJA Championship Show in Las Vegas, USHJA Hunter Seat Medal Finals, and USHJA Jumping Seat Finals.
- Pacific Coast Horse Shows Association (PCHA)minorElvenstar participates in PCHA medal finals and competitions. Founder James Hagman received PCHA Horseman of the Year award in 2014. Alumni have won PCHA medals including the PCHA 14 & Under Medal Final.
- Los Angeles Hunter Jumper Association (LAHJA)minorElvenstar participates in LAHJA shows and medal finals. Multiple alumni have won LAHJA championships including Rosewood Medal Finals and Gold Medal Final.
- Interscholastic Equestrian Association (IEA)minorElvenstar operates an IEA team for students in grades 6-12. The IEA has over 8,000 members in 32 states. Elvenstar riders have won IEA Zone Finals and competed at IEA National Finals.
- Fédération Équestre Internationale (FEI)minorElvenstar's National Program includes international competition aspirations, with FEI-level show jumping events part of the competition circuit for advanced riders.
- Spruce MeadowsminorElvenstar's National Program includes opportunities for riders to experience international competition at Spruce Meadows in Canada and European tour events.
- California Professional Horsemen's Association (CPHA)minorElvenstar participates in CPHA competitions and medal finals. Founder James Hagman received CPHA Horseman of the Year award in 2014. Alumni have won CPHA scholarships and medals.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Elvenstar competitors and assessment
Company assessmentDirect peers
- Brookside Equestrian Center: Southern California equestrian center providing boarding, riding lessons, and hunter-jumper training—directly overlapping with Elvenstar's core service portfolio in the same regional market.
- Canterbury Equestrian Center: Full-service hunter-jumper training and boarding facility in Southern California offering similar riding academy programs, boarding, and competition training to Elvenstar's core customer base.
- Flintridge Riding Club: Historic hunter-jumper equestrian club in La Cañada Flintridge serving the affluent Greater Los Angeles area with boarding, training, and horse show programs comparable to Elvenstar's Moorpark and Orange County offerings.
- Sand Canyon Equestrian Center: SoCal equestrian facility offering riding lessons, boarding, and hunter-jumper training programs targeting similar beginner-through-competition clientele in the Southern California market.
- Red Gate Farm: Full-service hunter-jumper training, boarding, and show stable in a similar California market, with comparable instructor talent and competition-program structure to Elvenstar.
- Sycamore Trails Stables: Southern California equestrian facility offering riding lessons, summer camps, and boarding services directly comparable to Elvenstar's riding academy and camp programs.
Regional players
- Woodside Equestrian Center: Northern California hunter-jumper facility offering boarding, training, and shows in a different geographic market than Elvenstar, with a comparable full-service equestrian business model.
Broad incumbents
- World Equestrian Center: Large multi-discipline equestrian venue operator with massive destination facilities in Ohio and Florida, representing the well-capitalized national-scale operator model Elvenstar competes against in the hunter-jumper show circuit.
- Spruce Meadows: Internationally recognized show-jumping venue and tournament host in Canada where Elvenstar's National Program riders participate. A premium destination operator comparable in show-jumping focus but operating at vastly greater scale.
- HITS (Horse Shows in the Sun): National hunter-jumper show-circuit operator that hosts competitions Elvenstar riders attend, representing a broader, more capitalized equestrian events and venue player serving similar customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elvenstar social profiles
Digital presenceElvenstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elvenstar leadership team
Management profileNumber of profiles
Profiles11 records
Elvenstar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Elvenstar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elvenstar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elvenstar
What does Elvenstar do?
Elvenstar operates a full-service equestrian facility offering horse boarding, progressive riding lessons (beginner through advanced), horse day camps, and structured competition training programs. Services are delivered on-site at two Southern California facilities (Moorpark and Orange County), supported by five arenas, a 38-stall training barn, and ESI all-weather footing. Programs include the Riding Academy curriculum, National and Regional training programs for competitive riders, and special programs such as IEA team participation and birthday parties.
Is Elvenstar a public or private company?
Elvenstar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elvenstar founded?
Elvenstar was founded in 1980. It employs 1 to 10 people.
Where is Elvenstar based?
Elvenstar is headquartered in Moorpark, United States, in the North America region.
How does Elvenstar make money?
Six revenue lines are on record. Riding Lessons are the primary driver. The others are horse Day Camps, horse Boarding, competition Training Programs, birthday Parties and Events and IEA Competition Programs.
Who are Elvenstar's main competitors?
Direct peers on record are Brookside Equestrian Center, Canterbury Equestrian Center, Flintridge Riding Club, Sand Canyon Equestrian Center, Red Gate Farm and Sycamore Trails Stables. Woodside Equestrian Center is listed as a regional player. Broad incumbents are World Equestrian Center, Spruce Meadows and HITS (Horse Shows in the Sun).
Does Elvenstar have an API?
No public API is recorded for Elvenstar.
What industry is Elvenstar in?
Elvenstar's product category is Equestrian Services. Its primary akta.pro industry code is AFAEAGAG, Horse Boarding, Livery & Stable Operations, with a secondary code of AFAEAGAF, Sport/Show Horse Training & Performance Programs. Its NAICS code is 611620 and its SIC code is 7990.