Audrain Motorsport

What Audrain Motorsport does

Audrain Motorsport is a membership-based automotive experiences club headquartered in Newport, Rhode Island, operating as a division of Audrain Group LLC (founded 2014 by Nicholas Schorsch). Launched in September 2020, the club serves high-net-worth automotive enthusiasts and collector-car owners, offering four tiered annual memberships (Basic at $1,500/year, National at $5,000 initiation plus $2,500/year, Newport at $12,500 initiation plus $5,000/year, and Vanderbilt at $35,000 initiation plus $7,500/year) that gate access to track days, road rallies, private collection tours, intimate conversations with automotive figures, vehicle storage, and expert valuation consulting. Core revenue is recurring membership dues supplemented by one-time event participation fees (e.g., $12,500 for the Charlotte Fall Tour, $3,500 for Thompson Track Days), with ancillary streams from vehicle storage at the related Audrain Park Place facility and event hosting at the Vanderbilt Club.

The business operates without a proprietary technology platform; the product is curated experiential access rather than a software or data offering. The competitive position is anchored by an integrated ecosystem that includes the Audrain Automobile Museum (a collection approaching 400 cars and 100 motorcycles), the Audrain Newport Concours & Motor Week held annually each October, an exclusive three-year presenting partnership with the Goodwood Members' Meeting in the UK, and in-house video production capability acquired in 2022 via the Empire Films acquisition. Distribution is direct via the company website and a small membership team (1-10 employees), with member acquisition driven primarily by events, word-of-mouth, and luxury automotive media coverage.

The company is privately held within the founder-controlled Audrain Group conglomerate, with no external venture or institutional funding disclosed. Leadership comprises CEO Donald Osborne (a world-renowned automotive valuation consultant), President Nic Waller, and COO Benjamin Mercer, supplemented by brand ambassadors including Jay Leno (Motor Week Chairman) and champion racecar driver David Donohue. Geographic reach is concentrated in the US (Newport RI, Charlotte NC, Thompson CT) with international extension through Goodwood UK and global collaborative events.

Name

Audrain Motorsport

Legal name

Audrain Motorsport

Website

https://audrainmotorsport.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Audrain Motorsport is a Newport, Rhode Island-based membership club (launched 2020) that sells tiered annual memberships and curated automotive experiences — track days, driving tours, vehicle storage, and valuation consulting — to high-net-worth collector-car enthusiasts worldwide.

Ownership category

akta.pro rank

Product category

Luxury Automotive Membership Club

NAICS

Fitness and Recreational Sports Centers (713940), Racetracks (711212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948), Services-Membership Organizations (8600)

akta.pro primary industry

Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)

akta.pro secondary industry

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Automotive club memberships
• Driving experience events
• Collector car consulting
• Vehicle storage services
• Motorsport track days

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Recurring annual membership fees at four tiers: Basic ($1,500/year), National ($2,500/year after $5,000 initiation), Newport ($5,000/year after $12,500 initiation), and Vanderbilt ($7,500/year after $35,000 initiation). Membership provides access to exclusive automotive experiences, events, storage services, and concierge offerings.
2. Event Participation Fees: One-time fees for specific experiences such as the Charlotte Fall Tour ($12,500 for members, $15,000 for non-members) and Thompson Track Day ($3,500/person, $2,500 for members). These events provide immersive automotive experiences including accommodations, activities, and exclusive access.
3. Consulting Services: Expert consulting services for acquisition, de-acquisition, and valuation of important automobiles, as well as collection management. Provided to members as part of higher-tier memberships and potentially as additional paid services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Audrain Motorsport operates a tiered membership-based automotive club that delivers curated driving and lifestyle experiences to high-net-worth enthusiasts. Its core products are four membership tiers (Basic, National, Newport, Vanderbilt) that grant access to track days, road rallies, private collection tours, Notable Conversations, expert vehicle valuation and acquisition consulting, vehicle storage and maintenance coordination, and worldwide collaborative event access. Standalone paid experiences (e.g., Thompson Track Day, Charlotte Fall Tour) and Vanderbilt Club private event hosting complement the memberships.

Product overview

Audrain Motorsport operates as a membership-based automotive experiences club offering curated immersive automotive experiences for enthusiasts. The core offering consists of multiple membership tiers (Basic, National, Newport, and Vanderbilt) providing access to a portfolio of services including track days, driving tours, exclusive vehicle experiences, notable conversations with automotive figures, expert consulting for vehicle acquisition and valuation, vehicle storage and maintenance, and event hosting at the Vanderbilt Club. Major annual events include the Audrain Newport Concours & Motor Week, Goodwood Members' Meeting partnership, Charlotte Fall Tour, Monterey Car Week, and regular Cars & Coffee gatherings. The company also offers digital content through Linkage Magazine and video productions via Empire Films acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Vanderbilt Racing Circle: Elite membership tier offering the highest level of care, bespoke concierge auto storage, and exclusive driving experiences
• Audrain Cars & Coffee
• Vanderbilt Club

Products and services

• Basic Membership Entry-level annual membership ($1,500/year) granting Audrain Automobile Museum access, Linkage Magazine subscription, Cars & Coffee VIP entry with reserved parking, member-only events, 20% off vehicle storage and detailing at Audrain Park Place, two general admission tickets to Audrain Newport Concours d'Elegance, and concierge services.
• National Membership Mid-tier membership with $5,000 initiation plus $2,500/year including all Basic benefits plus one complimentary VIP All-Inclusive ticket to Audrain Newport Concours & Motor Week, a tour of Audrain car storage, one complimentary Grand Touring Day, one Notable Conversation, and partner discounts at Hilltop Inn and La Forge Casino Restaurant.
• Newport Membership Premium dual Audrain Membership with $12,500 initiation plus $5,000/year including all lower-tier benefits plus Audrain Automotive Concierge access, complimentary vehicle storage at Audrain Park Place (two vehicles for two months or one vehicle for four months), two complimentary VIP All-Inclusive tickets to Audrain Newport Concours & Motor Week, and 10% off Audrain Automobile Museum Gala Tickets.
• Vanderbilt Membership Elite membership tier with $35,000 initiation plus $7,500/year including Bellevue Museum membership, extended complimentary vehicle storage (two vehicles for six months or one vehicle for twelve months), two Grand Touring Days, two Notable Conversations, 20% off vehicle storage and detailing, two complimentary vehicle washes, four complimentary VIP All-Inclusive tickets to Audrain Newport Concours & Motor Week, and elevated partner discounts.
• Thompson Track Day Full-day motorsport driving experience at Thompson Speedway Motorsports Park ($3,500 per person, $2,500 for Audrain Motorsport Members) on a 1.7-mile purpose-built road course, including professional coaches, ride-alongs, light breakfast, and fully catered lunch.
• Charlotte Fall Tour Five-day immersive automotive tour through the Charlotte, NC region ($12,500 for Motorsport Members, $15,000 for Non-Members; price inclusive of two people; $2,500 deposit) with four nights at The Ballantyne Resort, BMW Performance Center experience, private collection tours (Ray Evernham's and Rob Kauffman's), and culinary experiences.
• Vanderbilt Club Event Hosting Private event venue offering at the Vanderbilt Club with boardroom facilities, cocktail spaces, and showroom displays for intimate dining experiences and corporate events in Newport, Rhode Island.
• Expert Consulting Services Automotive valuation and consulting services for acquisition, de-acquisition, valuation of important automobiles, and collection management, utilizing Donald Osborne's Automotive Valuation Services. Included at higher membership tiers and offered as paid professional services.
• Vehicle Storage & Maintenance Bespoke vehicle storage and maintenance consultation and coordination services for large, important collections and individual vehicles through Audrain Park Place.
• Linkage Magazine

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Empire FilmscoreStrategic or Co-development Partner · 1 January 2022Audrain Motorsport acquired Empire Films, a creative and digital content creator. Empire founder Matt Albano joined the Newport, Rhode Island Audrain Motorsport team as Director of Video Media Production. The acquisition enables Audrain to create compelling video productions for collectors, institutions, and businesses, while enhancing the company's own creative and digital content capabilities.
• David DonohuecoreStrategic or Co-development Partner · 1 April 2021Champion racecar driver David Donohue joined Audrain Motorsport. Donohue brings professional racing expertise and credibility to the organization's experiences and events, enhancing the company's connection to racing heritage.
• Goodwood Road Racing Club (GRRC)flagshipStrategic or Co-development Partner · 1 January 2021Audrain Motorsport signed a three-year agreement to be the presenting partner of the Goodwood Members' Meeting. The partnership aligns Audrain's commitment to celebrating automotive history with Goodwood's leadership in vintage and modern motorsport experiences. Audrain brings cars from its collection to drive at the Festival of Speed and competes in the Cartier Style et Luxe Concours. The Duke of Richmond, founder of Goodwood, noted that Audrain shares Goodwood's philosophy for creating exceptional motoring experiences.
• Drive Toward A CureminorGTM or Marketing PartnerAudrain Motorsport is a proud supporter of Drive Toward A Cure, a charitable initiative combining automotive enthusiasm with fundraising for relevant causes.
• Cal Car CoverminorGTM or Marketing PartnerOfficial sponsor of Audrain Motorsport, providing vehicle protection products and co-marketing support.
• Reliable CarriersminorGTM or Marketing PartnerOfficial sponsor of Audrain Motorsport, providing vehicle transportation services for events and member vehicles.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/audrainmotorsport
• LinkedInlinkedin.com/company/audrain-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audrain Motorsport