babble on communications
Babble On Communications (operating as ReimaginePR) is a Toronto-based boutique public relations and brand storytelling agency serving brands, nonprofits, and entertainment properties through purposeful branding, media relations, and content marketing services, founded by Susan McLennan and Mike Erskine-Kellie.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What babble on communications does
Babble On Communications, operating as ReimaginePR, is a Toronto-based boutique public relations and brand storytelling agency founded in 2013 by Susan McLennan and Mike Erskine-Kellie (with firmographic records dating the broader entity to 1995). The firm's core offering is purposeful brand storytelling, executed through five integrated service lines: Purposeful Branding, Authentic Storytelling, Media Relations, Content Marketing, and Corporate PR. These services are complemented by an Original TV and Books creative production division — responsible for Scientastic, an American Public Television show that won two Regional Emmy Awards, and a Fall 2019 book published via KidsCan Press — and an event entertainment product, 'I Have An Opinion!,' an interactive virtual comedy show featuring Second City veterans Kathryn Greenwood and Nia Vardalos.
Revenue is generated on a quote-based professional services model (with some licensing/royalty exposure through content partnerships), with no publicly disclosed pricing tiers. The firm sells through direct consulting engagements, supplemented by inbound content marketing (blog, newsletter gated by 'The Essential Brand Story Checklist,' YouTube channel, podcast) and event bookings. Customer segments span brands seeking public engagement (primary), nonprofits and foundations (e.g., The James Fund), media and entertainment properties (The Kratt Brothers/PBS), and technology startups (Matterform's CES 2014 launch); flagship outcomes include campaigns reaching 22-30+ million people and The James Fund growing from $30,000 to $13 million under the agency's strategic storytelling guidance.
Operationally the firm is founder-owned with no institutional funding, 1-10 employees, a single Toronto headquarters, and North America-focused operations that accept project work internationally on an opportunistic basis. Publicity highlights include coverage secured across The Today Show, The New York Times, The View, Ellen, NPR, The Globe and Mail, and The Guardian, alongside the CPRS 2013 Award and the Regional Emmy recognition. The agency's track record rests on a thesis of deeply authentic, purpose-driven narrative campaigns rather than traditional 'push PR.'
babble on communications firmographics
Firmographics- Name
- babble on communications
- Legal name
- Babble On Communications
- Website
- https://babbleoncom.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Babble On Communications (operating as ReimaginePR) is a Toronto-based boutique public relations and brand storytelling agency serving brands, nonprofits, and entertainment properties through purposeful branding, media relations, and content marketing services, founded by Susan McLennan and Mike Erskine-Kellie.
- Ownership category
- akta.pro rank
babble on communications industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- akta.pro primary industry
- Misinformation/Disinformation & Narrative Defense (MPAAAOAL)
Keywords
Where babble on communications is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
babble on communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- PR and Communications Consulting Services: Core revenue stream from providing PR agency services including media relations, corporate PR, and strategic communications consulting to brands seeking public engagement.
- Brand Storytelling Services: Revenue generated from purposeful branding, authentic storytelling, and content marketing services focused on helping brands build capacity and engagement strategies.
- Event Entertainment Production: Interactive comedy show production services including virtual conferences and events featuring Second City comedy veterans for corporate and event clients.
- Creative Content Production: Original TV and book creation including Emmy-winning productions and published children's books, with sponsorship opportunities for corporate partners.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
babble on communications product offering
Product offeringCore offering
Babble On Communications, operating as ReimaginePR, is a Toronto-based PR and brand storytelling agency that develops public relations campaigns, strategic storytelling, and content marketing for brands, nonprofits, and entertainment properties. The agency secures top-tier media coverage, crafts purpose-driven brand narratives, and produces original television and book content, while also offering interactive virtual comedy entertainment for corporate events.
Product overview
Babble On Communications (operating as Reimagine PR) is a PR and content marketing agency that offers a portfolio of integrated storytelling services. The core offering centers on Purposeful Branding, Authentic Storytelling, Media Relations, Content Marketing, and Corporate PR services, all unified by their 'Usefulness + story = Reimagine PR' philosophy. Supporting the core services, they operate an Original TV and Books content creation division (responsible for Emmy-winning productions), an interactive virtual comedy product called 'I Have an Opinion,' Photography & Video production, and educational resources including a Brand Story Checklist and Storytelling Techniques blog. The company primarily serves brands seeking to build capacity around digital engagement and strategic storytelling, from global brands to foundations driving social change.
Differentiator
Problem solved
Functional benefit
Brands
- I Have an Opinion!: A comedy show written for virtual conferences and events featuring Second City veterans Kathryn Greenwood and Nia Vardalos.
Products and services
- Purposeful Branding
Quantifiable outcome
- The Will to Survive campaign engaged more than 22 million people through media coverage
- +3 more outcomes
Companies that use babble on communications
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
babble on communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
babble on communications partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- KidsCan PressminorReimaginePR collaborated with KidsCan Press for a new book publication scheduled for Fall 2019, expanding their original content creation into traditional publishing.
- American Public TelevisioncoreScientastic, a show created by ReimaginePR for American Public Television, won two regional Emmy Awards, demonstrating successful content development partnership.
- PBScoreContent partnerships with PBS for children's programming including Scientastic and other educational content focused on social change and empathy building.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
babble on communications competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
babble on communications social profiles
Digital presencebabble on communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
babble on communications leadership team
Management profileNumber of profiles
Profiles2 records
babble on communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
babble on communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about babble on communications
What does babble on communications do?
Babble On Communications, operating as ReimaginePR, is a Toronto-based PR and brand storytelling agency that develops public relations campaigns, strategic storytelling, and content marketing for brands, nonprofits, and entertainment properties. The agency secures top-tier media coverage, crafts purpose-driven brand narratives, and produces original television and book content, while also offering interactive virtual comedy entertainment for corporate events.
Is babble on communications a public or private company?
babble on communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was babble on communications founded?
babble on communications was founded in 2013. It employs 1 to 10 people.
Where is babble on communications based?
babble on communications is headquartered in Toronto, Canada, in the North America region.
How does babble on communications make money?
Four revenue lines are on record. PR and Communications Consulting Services are the primary driver. The others are brand Storytelling Services, event Entertainment Production and creative Content Production.
Does babble on communications have an API?
No public API is recorded for babble on communications.
What industry is babble on communications in?
babble on communications's product category is Public Relations Services. Its primary akta.pro industry code is MPAAAOAL, Misinformation/Disinformation & Narrative Defense. Its NAICS code is 541820.