Custom Innovations

What Custom Innovations does

Custom Innovations is a privately held custom integration company founded in 2002 and headquartered in Morgan Hill, California. The company designs, engineers, installs, and supports smart home automation, home theater, and audiovisual systems for high-end residential clients, with a secondary commercial offering for corporate environments (lounge systems, digital signage, boardroom video conferencing). Service coverage spans three Northern California regions—Bay Area, Carmel/Pebble Beach, and Napa Valley—accessed via dedicated regional phone lines and a website contact form.

The company's core technical offering is a unified control platform, primarily built on Control4, that consolidates more than a dozen subsystems—climate, lighting, safety/intercom, cameras, smart locks, irrigation, pool/spa, multi-room music, TV/home theater, motorized shades, garage door, gate, and driveway sensors—into a single interface accessible via mobile devices, computers, wall touchpanels, and TV remotes. Differentiators include custom graphical user interfaces programmed per client and open-protocol programming that allows integration across multiple manufacturers (Sonos, Sony, LG, URC, Triad, Pakedge, Wisdom Audio, Lutron) rather than being locked to a single vendor's control stack.

Revenue is generated entirely through project-based professional services: consultation, design, engineering, installation, programming, and ongoing support. Pricing is fully custom and quote-based with no public disclosure of rates, project minimums, or recurring service contracts. Go-to-market is consultation-driven direct sales via phone, website contact form, and word-of-mouth referrals within luxury residential communities; the company holds a California contractor license (#826414) and is a Control4 Authorized Dealer (2025). No funding rounds, M&A activity, management team disclosures, or recurring-revenue programs are documented in the source material.

Name

Custom Innovations

Legal name

Custom Innovations

Website

https://custom-innovations.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Innovations designs, installs, and supports smart-home automation, home theater, and audiovisual systems for high-end residential and commercial clients across Northern California's Bay Area, Carmel/Pebble Beach, and Napa Valley regions.

Ownership category

akta.pro rank

Product category

Smart Home Integration Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE), Custom Scenes, Routines & Geofencing Automation Configuration (HSAHADAL), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• Smart home automation
• Home theater design
• Audio visual integration
• Lighting control systems
• Home networking services

Headquarters

HQ city

Morgan Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Installation Services: One-time custom installation of smart home automation systems, home theater design and integration, networking, security, lighting control, and multi-room audio/video systems. Projects include consultation, design, engineering, installation, programming, and ongoing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Custom Innovations designs, engineers, and installs integrated smart home automation, home theater, and audio-visual systems for residential and commercial clients across Northern California. The company provides end-to-end services including consultation, system design, certified installation, programming, and ongoing support, unifying subsystems such as climate, lighting, security, entertainment, networking, and access control into a single managed control interface.

Product overview

Custom Innovations offers a single integrated smart home platform with multiple subsystems, combining home automation, home theater, lighting control, security, and commercial solutions. The core Smart Home Automation platform unifies climate, lighting, safety, intercom, cameras, smart locks, irrigation, pool/spa, music, TV, motorized shades, garage, gate, and driveway sensors through a single interface accessible on mobile devices, wall touchpanels, and TV remotes. Services include design & engineering, installation, programming, and ongoing support. Commercial technology solutions are also provided for corporate environments.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Control4coreTechnology or IntegrationControl4 is the primary smart home automation platform used by Custom Innovations for integrating climate, safety, lighting, intercom, cameras, smart locks, and other subsystems under a unified control interface.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SAV Digital Environments: Provides luxury residential and commercial technology design and integration spanning automation, home theaters, lighting, security, and distributed audio-video. It closely matches Custom Innovations' consultative, high-end systems-integration model.
• Bravas: A national home-technology integration organization serving luxury residential clients with automation, entertainment, lighting, security, and networking solutions. Its end-to-end design and installation model is directly comparable to Custom Innovations.
• Smart Home Automation: Designs and installs smart-home automation, theater, audio, lighting, networking, and security systems for residential and commercial customers. Its consultative integration approach closely resembles Custom Innovations' service model.
• DSI Entertainment Systems: Provides custom home cinema, automation, audio, video, lighting, and technology integration for premium residences. It is a close operating peer because it combines tailored system design, installation, programming, and support.

Regional players

• The Source Home Theater: Specializes in home theater, whole-home audio, automation, lighting, and related residential technology installation. It is comparable through its customized audio-visual and smart-home project delivery, although it primarily serves Southern California.
• Futurian Systems: A Midwest integrator focused on luxury smart-home automation, home theaters, lighting, audio, and security. It is relevant for its high-end residential project mix and end-to-end system-integration capabilities.
• InnerSpace Electronics: Designs and integrates home automation, entertainment, lighting, climate, and security systems for luxury residences. It compares through its customized, professionally installed whole-home technology solutions.
• Total Home Technologies: Provides residential and commercial technology integration, including automation, theaters, audio, lighting, networking, and security. Its project-based systems-integration model is comparable, although its primary market is in the Northeast.

Broad incumbents

• Control4: Offers a broad smart-home control platform that Custom Innovations uses to integrate multiple property subsystems. It is a broad incumbent and technology ecosystem participant rather than a pure-play local installation peer.
• Savant: Provides a premium whole-home automation and control platform for lighting, security, entertainment, climate, and other systems. It overlaps with Custom Innovations' core control-integration proposition but operates primarily as a technology platform provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/custom-innovations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Innovations