Framvís

What Framvís does

Framvís - Samtök engla og vísifjárfesta (Framvís - Association of Angel and Venture Capital Investors) is a private, non-profit industry association founded in 2018 and headquartered in Reykjavík, Iceland. It operates as the unified collaborative platform for angel investors and venture capital funds active in Iceland, with a stated mission to strengthen the Icelandic startup investment ecosystem through policy advocacy, education, and data collection. Member organizations include the country's most prominent institutional investors: Frumtak Ventures, Crowberry Capital, Brunnur Ventures, ReykVC, Nýsköpunarsjóðurinn Kréd, Kvika Framtak, Alfa Framtak, and VEX, alongside angel groups such as MGMT Ventures, Tennin, Nordic Ignite, Investa, Skriða, Gnitanes, and Silfurberg.

Framvís generates revenue exclusively through recurring membership dues and does not sell commercial products or technology. Its offerings consist of member services rather than discrete products: annual bilingual (Icelandic/English) research reports on innovation funding in Iceland (Fjármögnun nýsköpunarfyrirtækja, editions for 2024 and 2025), networking events such as the "Sprotaumhverfið og Evrópa: Tækifæri og áskoranir" conference held at Gróska innovation house, educational programming, and aggregated data collection on the domestic startup ecosystem. Distribution is limited to a single-country (Iceland) market, with international linkages channeled through membership in Invest Europe and partnerships with KPMG and Logos.

The association is governed by a seven-member board elected from its institutional members, chaired by Helga Valfells (Managing Partner/Co-owner of Crowberry Capital), with Laila Sæunn Pétursdóttir serving as Executive Director. The organization is structurally an industry body — not a product or technology company — and its competitive position rests on ecosystem lock-in (representing effectively all active Icelandic VC and angel capital) and its position as the primary source of aggregated Icelandic startup funding data, rather than on any technology moat.

Name

Framvís

Legal name

Framvís - Samtök engla og vísifjárfesta

Website

https://framvis.is

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Framvís is a private Icelandic industry association founded in 2018 that serves as the unified collaborative platform for angel investors and venture capital funds operating in Iceland, delivering membership services, annual innovation funding reports, and policy advocacy for the domestic startup ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Framvís operates as a membership-based organization for angel and venture investors. Revenue is derived from membership dues paid by funds, angel investors, and partner organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Framvís - Samtök engla og vísifjárfesta is a membership-based industry association that serves as a collaborative platform for angel and venture capital investors operating in Iceland, providing policy advocacy, investor education, networking events, and annual data collection and reporting on Icelandic startup funding. The organization is governed by a seven-member board elected from its members and operates as the unified voice of Iceland's venture investor community.

Product overview

Framvís (Framvís - Samtök framtaksfjárfesta) is a non-profit membership organization serving as a collaboration platform for angel and venture investors in Iceland, rather than a product company. The organization does not offer commercial software products or technology platforms. Its offerings consist of research reports on startup funding in Iceland (such as the annual 'Fjármögnun nýsköpunarfyrirtækja' reports for 2024 and 2025), networking events (such as 'Sprotaumhverfið og Evrópa: Tækifæri og áskoranir'), educational programs, data collection and analysis on the Icelandic startup ecosystem, and policy advocacy. Framvís functions as an industry association, not a product or technology provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership in Framvís - Samtök engla og vísifjárfesta
• Fjármögnun nýsköpunarfyrirtækja (Annual Innovation Funding Report)
• Sprotaumhverfið og Evrópa: Tækifæri og áskoranir (Industry Event)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Invest EuropecoreGTM or Marketing PartnerFramvís holds membership in Invest Europe, providing international connections and access to European venture capital networks and best practices.
• KPMGcoreStrategic or Co-development PartnerKPMG is listed as a partner of Framvís, likely contributing expertise in financial reporting, due diligence, or ecosystem analysis.
• LogosminorStrategic or Co-development PartnerLogos law firm listed as a partner, potentially providing legal expertise and support to the investor community.
• GróskacoreStrategic or Co-development PartnerGróska innovation house is a key partner, hosting Framvís events such as 'Sprotaumhverfið og Evrópa' at their venue in Reykjavík.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Swedish Private Equity & Venture Capital Association (SVCA): Swedish national trade association for PE and VC firms. Closest direct structural counterpart to Framvís in the broader Nordic region, performing the same industry coordination, policy advocacy, and data dissemination role for the Swedish venture ecosystem.
• Finnish Venture Capital Association (FVCA): Finnish venture capital and PE industry association. Mirrors Framvís's role of organizing Nordic VC/angel investors, publishing ecosystem data, and engaging in policy advocacy — in this case for Finland.
• EstVCA (Estonian Private Equity & Venture Capital Association): Estonian VC and PE industry association — a particularly close structural analog given the similar small-market context of Estonian venture capital. Performs comparable membership coordination, advocacy, and data collection functions.
• Norwegian Venture Capital & Private Equity Association (NVP): Norwegian industry association for venture capital and private equity investors. Performs the same membership-based coordination, policy advocacy, and ecosystem development role as Framvís, but for the Norwegian market.

Others

• Invest Europe: Pan-European PE and VC industry association. Not a direct competitor but a partner and umbrella body — Framvís is itself a member of Invest Europe, and many of Framvís's policy and best-practice functions flow from this affiliation.

Broad incumbents

• EBAN (European Business Angel Network): Pan-European umbrella for early-stage angel investor networks. Comparable to Framvís's angel-focused coordination and education role, but operates across all of Europe rather than a single country and represents a federation of national angel networks.
• British Private Equity & Venture Capital Association (BVCA): The UK's leading PE/VC trade association with a much larger membership and broader mandate. Highly relevant comparable given its role as the national voice for VC/PE and its data and advocacy functions, though it operates at substantially greater scale than Framvís.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Samtok.framtaksfjarfesta
• LinkedInlinkedin.com/company/framis

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Framvís