crown equipment corporation
Crown Equipment Corporation is a privately held United States-based manufacturer of forklifts, material handling equipment, and fleet management technologies, employing 5,001-10,000 people and serving industrial and enterprise customers globally.
- Company typePrivate
- Founded-
- HeadquartersNew Bremen, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What crown equipment corporation does
Crown Equipment Corporation is a privately held for-profit manufacturer headquartered in New Bremen, United States, that produces forklifts, material handling equipment, and fleet management technologies. The firm operates at a substantial industrial scale, employing between 5,001 and 10,000 people, which positions it among the larger established players in the material handling equipment OEM segment. The company's stated product scope spans both physical capital equipment (forklifts and material handling machinery) and software-adjacent fleet management technologies, indicating a hardware-plus-connected-services product model typical of modern industrial equipment OEMs. No further detail on product lines, technology architecture, pricing mechanics, customer segments, distribution channels, partnerships, or financials is documented in the available source data.
The business model is consistent with a traditional industrial equipment OEM structure: revenue is generated through the sale and ongoing support of capital equipment fleets to enterprise and industrial customers, with ancillary services and connected-fleet software likely contributing to recurring revenue mix — although specific pricing models, revenue mechanics, and channel structures are not disclosed in the input data. No information is provided on the company's founding year, ownership structure, subsidiaries, M&A activity, leadership team, geographic footprint beyond headquarters, certifications, or strategic initiatives. The website URL provided in the source material (corwn.com) returns non-corporate content and should be treated as an unreliable signal; the canonical Crown Equipment web property is not validated within this dataset.
crown equipment corporation firmographics
Firmographics- Name
- crown equipment corporation
- Website
- https://corwn.com
- Company type
- Private
- Headcount range
- 5,001–10,000 employees
- Short description
- Crown Equipment Corporation is a privately held United States-based manufacturer of forklifts, material handling equipment, and fleet management technologies, employing 5,001-10,000 people and serving industrial and enterprise customers globally.
- Ownership category
- akta.pro rank
crown equipment corporation industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Machinery Manufacturing (333)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where crown equipment corporation is headquartered
LocationHeadquarters
- HQ city
- New Bremen
- HQ country
- United States
- HQ region
- North America
Markets served
crown equipment corporation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
crown equipment corporation product offering
Product offeringCore offering
Crown Equipment Corporation manufactures forklifts, material handling equipment, and fleet management technologies for industrial and warehouse customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Forklifts
- Material handling equipment
- Fleet management technologies
Companies that use crown equipment corporation
Customer profileIdeal customer profiles1 record
crown equipment corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
crown equipment corporation partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
crown equipment corporation competitors and assessment
Company assessmentDirect peers
- Toyota Material Handling: North American arm of Toyota Industries and the world's largest lift-truck manufacturer by volume; competes head-to-head with Crown across counterbalanced forklift classes serving the same warehouse and manufacturing customers.
- KION Group: German-listed global intralogistics group owning Linde and STILL forklift brands; competes with Crown in European and global lift-truck markets and offers a comparable fleet-management software stack.
- Hyster-Yale Materials Handling: US-listed manufacturer of Hyster and Yale brand forklifts; the most direct North American rival to Crown across industrial truck classes and a closely comparable truck + telematics portfolio.
- Mitsubishi Logisnext: Japanese material handling group offering Caterpillar, Mitsubishi, and UniCarriers forklift brands; directly overlaps with Crown in forklifts and increasingly in fleet telematics solutions.
- Jungheinrich: German-listed intralogistics company with one of the broadest forklift and warehouse-equipment portfolios in Europe; competes with Crown globally across counterbalanced and warehouse truck categories.
- Doosan Industrial Vehicle: Korean manufacturer of forklifts under the Doosan and Bobcat brand names; competes with Crown in mid-duty truck classes with comparable IC and electric product lines.
Emerging players
- Hangcha Group: Top-tier Chinese forklift OEM with broad coverage across counterbalanced and warehouse trucks; competes with Crown primarily in price-sensitive emerging markets and increasingly in Western dealer channels.
- Anhui Heli: China's largest domestic forklift manufacturer and a rising exporter; offers a directly comparable product portfolio to Crown but targets volume/value tiers with primarily non-overlapping geographic exposure today.
Broad incumbents
- Komatsu: Japanese heavy-equipment leader with a growing logistics and warehousing equipment footprint; broader than forklifts but adjacent product lines and overlapping industrial-customer base make it a relevant comp.
- Caterpillar: Largest US heavy-equipment OEM with a long-standing Cat Lift Trucks partnership; much broader portfolio than Crown but overlaps in industrial lift trucks via its dealer-aligned product line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
crown equipment corporation social profiles
Digital presencecrown equipment corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
crown equipment corporation leadership team
Management profileNumber of profiles
crown equipment corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
crown equipment corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about crown equipment corporation
What does crown equipment corporation do?
Crown Equipment Corporation manufactures forklifts, material handling equipment, and fleet management technologies for industrial and warehouse customers.
When was crown equipment corporation founded?
crown equipment corporation was founded in -1. It employs 5,001 to 10,000 people.
Where is crown equipment corporation based?
crown equipment corporation is headquartered in New Bremen, United States, in the North America region.
Who are crown equipment corporation's main competitors?
Direct peers on record are Toyota Material Handling, KION Group, Hyster-Yale Materials Handling, Mitsubishi Logisnext, Jungheinrich and Doosan Industrial Vehicle. Emerging players are Hangcha Group and Anhui Heli. Broad incumbents are Komatsu and Caterpillar.
Does crown equipment corporation have an API?
No public API is recorded for crown equipment corporation.
What industry is crown equipment corporation in?
crown equipment corporation's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers). Its NAICS code is 333 and its SIC code is 3537.