Boulder Gear

What Boulder Gear does

Boulder Gear is a family-owned outdoor apparel brand headquartered at 800 South Van Eps Avenue, Sioux Falls, South Dakota, that designs and sells winter sports apparel and accessories for men, women, youth, and children. The product line spans technical ski and snowboard outerwear (including 3-layer tech jackets such as the Rapid II and Volt Tech lines, insulated jackets, bibs, and shell pants), layering pieces (fleeces), gloves and mittens, and a growing casual/lifestyle assortment of t-shirts, sun shirts, hats, and rainwear. The catalog comprises 81+ active SKUs and is presented through a seasonal merchandising flow that includes a Spring/Summer extension (Stratus rain shells, sun protection) alongside the core winter offering. Pricing spans approximately $40 for accessories to $379 for premium technical jackets, with seasonal promotions of 20–30% off.

The business operates a dual-channel go-to-market model: direct-to-consumer sales through a Shopify-powered e-commerce storefront (bouldergear.com) supported by email capture (first-order discount code WELCOMEBG25) and organic social on Facebook and Instagram, plus a third-party retail store network accessed via a store-locator tool. The storefront also co-lists a related brand, Rawik, suggesting a minor distribution or brand-portfolio relationship. Boulder Gear is a private, family-owned company with no disclosed funding rounds, no public ticker, and no recorded mergers, acquisitions, or leadership changes in the source material; headcount is reported in the 11–50 range.

No proprietary technology platform, AI/ML capabilities, patents, trademarks, certifications, or third-party enterprise customers are disclosed. Revenue is not publicly reported, and operating geographies are described as North America / USA. The business model is straightforward one-time retail apparel sales with no subscription component, and the customer base is a fragmented long-tail of individual outdoor recreation consumers and winter sports participants, exposing the company to seasonal demand cycles and discretionary consumer spending.

Name

Boulder Gear

Legal name

Boulder Gear

Website

https://bouldergear.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boulder Gear is a family-owned outdoor apparel brand based in Sioux Falls, SD, selling technical ski/snowboard jackets, pants, bibs, layering pieces, gloves, and casual lifestyle apparel for men, women, youth, and kids via its Shopify DTC site and a third-party retail store network.

Ownership category

akta.pro rank

Product category

Outdoor winter sports apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (45911)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Outerwear & Snowsuits (Children) (CRAAAHAF)

Keywords

• Outdoor winter apparel
• Ski snowboard clothing
• Technical outerwear
• Family outdoor gear
• Apparel e-commerce

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Apparel and accessories sales: Boulder Gear generates revenue through the direct sale of outdoor apparel and accessories to consumers. Products include ski/snowboard jackets, pants, bibs, layering pieces, and accessories. The company sells directly through its e-commerce platform and through third-party retail stores. Revenue is generated through one-time product transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Boulder Gear designs and sells outdoor apparel for men, women, youth, and children, including technical ski and snowboard jackets, pants and bibs, layering pieces, rainwear, gloves, mittens, hats, and casual t-shirts. Products are sold directly through the company's Shopify-powered e-commerce website and through a network of third-party retail stores, with price points ranging from approximately $40 for accessories to $379 for premium technical jackets.

Product overview

Boulder Gear is a family-owned outdoor winter sports apparel brand offering a comprehensive product portfolio spanning mens, womens, youth, and kids categories. The product line includes technical ski/snowboard jackets (such as Rapid II 3L Tech Jacket, Volt Tech Jacket, Teton Jacket, Endurance Jacket), waterproof pants and bibs (Depart 3L Tech Bib, Outlier 3L Tech Shell Pant, Bodacious Bib), fleece layering pieces (Demure Fleece, Scout Fleece Pullover), rainwear (Stratus Rain Jacket and Pant), casual apparel (Trail Hat, Bar Hat, Beach Hat, t-shirts including Just Out Here Crew and Adventure Receipt Crew), gloves and mittens for all age groups, and kids/youth specific outerwear (Kids Everett Jacket, Kids Clara Jacket, Kids Raya Jacket, Kids Pinnacle Bib, Youth Pinnacle Bib). The collection covers the full spectrum of winter outdoor activities with technical performance gear alongside casual lifestyle pieces, serving the entire family from children through adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Rapid II 3L Tech Jacket Technical 3-layer waterproof and breathable ski jacket for men, part of the men's tech jacket collection.
• Volt Tech Jacket Technical hooded ski jacket for performance skiing in the men's tech jacket lineup.
• Teton Jacket Insulated men's jacket with hood, multiple pockets, and heathered color options.
• Endurance Jacket Men's puffer jacket with black zippers and brand logo, available in multiple colors including mustard yellow and blue.
• Depart 3L Tech Bib Technical 3-layer bib overalls designed for snow sports.
• Outlier 3L Tech Shell Pant Technical 3-layer waterproof shell pants for men's skiing and snowboarding.
• Bodacious Bib Women's ski bib overalls with adjustable shoulder straps and multiple color options.
• Women's Pinnacle Bib Premium women's ski bib with adjustable shoulder straps and snow cuff.
• Telluride Pant Women's ski pants in black with various size options.
• Demure Fleece Sherpa fleece zip-up jacket for women with black trim and vertical zip pocket.
• Scout Fleece Pullover Fleece pullover with hood and orange detailing designed for women.
• Stratus Rain Jacket Waterproof rain jacket available in men's and women's versions in the spring/summer collection.
• Stratus Rain Pant Waterproof rain pants matching the Stratus rain jacket for full rain protection.
• Women's Board Glove Winter glove for women designed for snowboarding and skiing activities.
• Women's Whiteout Glove Insulated winter glove for women with white piping detail.
• Men's Board Glove Winter glove for men designed for snowboarding and skiing activities.
• Men's Whiteout Glove Insulated winter glove for men with white piping detail.
• Youth Board Glove Winter glove designed for youth snowboarding activities.
• Youth Board Mitten Mitten designed for youth winter sports.
• Youth Pinnacle Bib Ski bib snow pants for youth with adjustable shoulder straps and hand pockets.
• Kids Everett Jacket Insulated winter jacket for children with bright orange and black colorway with blue trim.
• Kids Clara Jacket Winter jacket for children in black with multicolor trim and floral patterns.
• Kids Raya Jacket Quilted puffy winter coat for children available in pink and navy blue colors.
• Kids Pinnacle Bib (Unisex) Insulated bib overalls for children with front zipper closure.
• Voyager Vest Kids puffer vest for girls available in multi-colored abstract and flower prints.
• Trail Hat Casual trail hat available in multiple colors including maroon, latte, evergreen, and steel.
• Bar Hat Casual hat with logo, available in black, navy, lilac, and khaki colors.
• Beach Hat Casual beach hat available in surplus, carolina, nugget, and additional colors.
• Hoodie Sun Shirt Long-sleeve hooded sun shirt for warm weather protection, available in white and blue ice.
• Long Sleeve Sun Shirt Protective long-sleeve shirt for sun coverage, available in shine color.
• Just Out Here Crew Casual t-shirt with adventure messaging, available in shitake and light blue.
• Adventure Receipt Crew Graphic t-shirt featuring receipt artwork design, available in phantom and navy.
• Horizon Patch Crew Branded t-shirt with patch detail, available in mushroom color.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• RawikminorChannel Partner/ Reseller/ DistributorRawik is a related outdoor apparel brand whose products (Kids' Board Dog Pant, Mens' Mogul II Glove) appear alongside Boulder Gear products in the company's product catalog and shopping cart, suggesting a distribution or brand relationship.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Helly Hansen: Norwegian heritage brand specializing in ski/snowboard apparel, base layers, and technical outerwear with both DTC and wholesale retail. Most directly comparable to Boulder Gear in product category (ski jackets, bibs, gloves) and target customer (ski/snowboard participants).
• Burton: Leading snowboard-focused apparel and hardgoods brand selling jackets, pants, mittens, and base layers through DTC and retail. Overlaps with Boulder Gear's winter outerwear, layering, and glove assortment, serving the same snow-sports consumer.
• Obermeyer: Family-founded American ski apparel brand with deep roots in technical outerwear, including kids' and adult lines. Closely comparable to Boulder Gear in heritage positioning, family-owned identity, and full family-size category coverage.
• Spyder: Ski-specialty apparel brand offering technical jackets, pants, and racing-inspired performance gear. Competes with Boulder Gear in the technical ski/snowboard apparel category with similar mid-to-premium price points.
• Roxy: Women's-focused snow and surf apparel brand selling ski jackets, pants, and layering. Overlaps with Boulder Gear's women's line in product type and target demographic, though more concentrated on women's categories.

Broad incumbents

• Mountain Hardwear: Technical outdoor apparel brand with strong ski/alpine assortment including shells, insulation, and gloves. Comparable to Boulder Gear in technical performance positioning and ski/snowboard customer overlap, though at premium price tiers.
• The North Face: Global outdoor apparel and equipment giant with broad product portfolio spanning technical ski jackets, insulated pants, and layering. Competes with Boulder Gear on the same shelf but at greater scale, broader assortment, and with significant athlete sponsorship.
• Patagonia: Premium outdoor apparel brand with strong ski/snowboard assortment and family-owned heritage. Comparable to Boulder Gear in independent brand ethos and outdoor enthusiast targeting, though at higher price points and broader category depth.
• Columbia Sportswear: Multi-brand outdoor apparel company with extensive ski/snowboard line including jackets, pants, and accessories. Comparable to Boulder Gear in core product category but at substantially larger scale with proprietary technologies (Omni-Tech, etc.).
• Marmot: Established outdoor apparel brand offering technical ski jackets, pants, and insulation. Comparable to Boulder Gear in technical winter outerwear focus, though with broader outdoor assortment and larger distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bouldergear
• Instagraminstagram.com/bouldergear
• Xx.com/bouldergear
• LinkedInlinkedin.com/company/boulder-gear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulder Gear