avocado booking walzel davies kreye gbr

What avocado booking walzel davies kreye gbr does

Avocado Booking is a Munich-based music booking agency founded in 1996 by Marco Walzel and Ivonne Davies-Kreye as a German civil-law partnership (GbR). The company specializes in arranging European and UK tours for international heavy metal, hardcore, metalcore, and punk bands, representing artists such as Decapitated, Suffocation, Ministry, Queensryche, The Amity Affliction, Converge, and Archspire. It operates as a B2B intermediary: promoters and venues contact Avocado's agents to book roster artists for shows, with ticket sales handled entirely through the promoters' chosen outlets. The agency's geographic footprint spans 26+ European countries plus the UK, with active routing into Germany, the Netherlands, France, the UK, Italy, Spain, Scandinavia, and Southern/Eastern Europe, and access to major European metal festivals including Wacken Open Air, Brutal Assault, Hellfest, Download, and Rockstadt Extreme Fest.

The company's product surface is service-based rather than technology-based. Core offerings include artist roster management, tour booking and coordination (venue selection, support act arrangement, multi-city routing), and production/tour administration. The underlying technology is a Joomla-based website using a ZOO component for artist profiles and tour listings, supplemented by organic social media presence on Instagram, Twitter/X, and Facebook. No SaaS platform, APIs, software products, or proprietary technology assets are offered — the agency explicitly does not sell tickets directly and does not run consumer-facing distribution. There are no AI/ML capabilities, patents, certifications, or regulatory actions disclosed in the input data.

The business model is commission-based professional services. Revenue is generated through booking commissions negotiated per engagement with promoters, with pricing opaque and quote-based rather than published. The go-to-market motion is sales-led and relationship-driven, with agents maintaining direct contact with European and UK promoters. Customer segments are vertical: extreme metal bands, metalcore/hardcore bands, and the European/UK promoters and venues that book them. The company is privately held by its two co-founders with no external funding, no parent company, and no subsidiaries. Headcount is approximately six to seven identifiable agents and administrative staff.

Name

avocado booking walzel davies kreye gbr

Legal name

Avocado Booking, Marco Walzel, Ivonne Davies-Kreye GbR

Website

https://avocado-booking.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Avocado Booking is a Munich-based music booking agency founded in 1996 that arranges European and UK tours for international heavy metal, hardcore, metalcore, and punk bands. Co-owned by Marco Walzel and Ivonne Davies-Kreye, the firm connects roster artists with promoters across 26+ European countries via commission-based booking services.

Ownership category

akta.pro rank

Product category

Music Booking Agency

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Music booking agency
• Tour booking services
• Artist representation
• Concert booking services
• Live music booking

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&amp, D, Infrastructure

Revenue model

1. Booking Commission: Commission-based revenue from booking tours for international bands across European venues. Promoters purchase tickets through their own outlets - Avocado does not sell tickets directly.
2. Artist Representation: Full-service booking agency representing heavy metal, hardcore, and punk bands for European and UK tours

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Avocado Booking is a Munich-based full-service booking agency that represents international heavy metal, hardcore, metalcore, punk, and extreme music artists for tours across Europe and the UK. The agency negotiates directly with European and UK promoters and venues to arrange shows, festival appearances, and multi-country tour routings on behalf of its artist roster, earning commissions on each booking. It does not sell tickets directly—promoters handle ticketing through their own outlets.

Product overview

Avocado Booking is a service-based music booking agency, not a SaaS or technology product company. It operates as a unified booking service that connects international heavy metal and hardcore bands with European and UK venues and promoters. The agency's portfolio consists of artist representation services, tour coordination, and production administration—collectively forming its core booking agency offering. No standalone software products, platforms, or modules are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Avocado Booking Agency Full-service music booking agency specializing in heavy metal, hardcore, metalcore, punk, and extreme metal genres, representing international bands for European and UK tour bookings.
• Tour Booking & Coordination

Quantifiable outcome

• Hundreds of bands booked since 1996

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• European Promoter NetworkcoreChannel Partner/ Reseller/ DistributorVast network of established promoters across Europe and UK that Avocado has worked with for many years. Promoters book shows for bands on Avocado's roster.
• European Music FestivalscoreChannel Partner/ Reseller/ DistributorPartnerships with major European metal festivals including Rockstadt Extreme Fest, Brutal Assault, Wacken Open Air, Hellfest, Download, and others for festival bookings.
• Impericon FestivalcoreStrategic or Co-development PartnerCo-presenting Death Dominion EU 2026 tour featuring Despised Icon, Carnifex, and Suffocation - a significant festival-format tour package

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avocadobooking
• Facebookfacebook.com/avocadobooking
• Instagraminstagram.com/avocadobooking
• LinkedInlinkedin.com/company/avocado-booking

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about avocado booking walzel davies kreye gbr