Barberstore

What Barberstore does

Barberstore is a Polish specialty retailer and distributor of professional men's grooming and barbering products, founded in 2019 and headquartered in Warsaw. The company operates a hybrid distribution model combining a PrestaShop-based e-commerce storefront (barberstore.pl), a tiered B2B wholesale program branded 'Strefa Barbera' (Barber Zone), and four physical retail showrooms across Warsaw (Puławska, Podchorążych, Kazachska, Daleka). Its catalog spans hair styling (pomades, pastes, tonics, sprays), beard and mustache care, shaving products, body care, professional barber equipment (chairs, clippers, scissors, dryers), and accessories, distributed across 70+ brands including flagship official distribution rights for Reuzel and American Crew.

The business monetizes through three primary revenue streams: retail e-commerce sales to individual male consumers (and women purchasing gifts), B2B wholesale sales to barbershops and salons via the Strefa Barbera account program, and a growing events and training vertical featuring international barber educators such as Andrea 'Il Magri' Magri and Federico Attura, with event tickets priced from 349 to 1500 PLN. Pricing is tiered by customer segment (retail, barber, wholesale) with free-delivery thresholds scaling from 100 to 1000 PLN, and customer acquisition is supported by content marketing (educational blog), organic social (Instagram, Facebook, Pinterest), paid media (Google Ads, Facebook Pixel), and email automation (Edrone).

The company operates exclusively within Poland with no disclosed external funding, a headcount of 11-50 employees, and no public revenue disclosure. Its strategic posture has shifted from pure product distribution toward becoming an education-and-community hub for Polish barbers, evidenced by its recent investment in international-educator events, and it positions itself as a one-stop procurement source for fully equipping a barbershop with zero-intermediary brand authenticity.

Name

Barberstore

Legal name

Barberstore

Website

https://barberstore.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Barberstore is a Warsaw-based Polish specialty retailer and B2B distributor of professional men's grooming and barbering products across 70+ brands, operating a PrestaShop e-commerce platform, four retail showrooms, and a Strefa Barbera wholesale program serving barbershops and individual consumers.

Ownership category

akta.pro rank

Product category

Men's Grooming & Barber Supplies Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAGAK

Barber & Professional Men’s Grooming Products

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

SECONDARYEDAOALAC

Barbering

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

Keywords

• Men's grooming products
• Barber supplies
• Professional haircare
• Beard care cosmetics
• Barber equipment retail

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer online sales of men's grooming products including pomades, beard oils, shampoos, styling products, and shaving supplies. Products sold at retail pricing with free delivery thresholds.
2. Wholesale/B2B Sales: B2B wholesale distribution to barbershops and salons through the Strefa Barbera (Barber Zone) program, offering special wholesale pricing for registered professional clients.
3. Training and Events: Revenue from selling tickets to barber training events, workshops, and educational shows featuring international barbering educators. Events include Andrea Magri Show (349-399 PLN) and hands-on workshops (up to 1500 PLN).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Barberstore is an online and physical-store retailer (barberstore.pl) that distributes professional men's grooming cosmetics and barbering equipment from 70+ brands to both individual consumers and professional barbershops in Poland. Its catalog covers hair styling products, beard care, shaving supplies, professional salon equipment, accessories and consumables, complemented by paid professional barber training events and workshops hosted in Warsaw.

Product overview

Barberstore is a Polish e-commerce platform (barberstore.pl) serving as an official distributor of barber and men's grooming products. The offering encompasses a comprehensive portfolio of hair styling products (pomades, pastes, tonics, hairsprays), beard and mustache care (oils, balms, shampoos, waxes, foams), shaving products (aftershaves, soaps, creams, razors), body care, professional barber equipment (chairs, scissors, clippers, trimmers, dryers, capes), accessories (towels, disinfectant, gloves), and training services. The store operates as both retail and wholesale platform (Strefa Barbera/Barber Zone) with dedicated pricing tiers for professionals. As official distributor, it carries renowned brands including Reuzel, American Crew, Koendu, Henbor, and Lakme, with products ranging from styling aids to professional-grade equipment for barbershops.

Differentiator

Problem solved

Functional benefit

Products and services

• Barberito Nonwoven Towels (100 pcs) Nonwoven barber towels made from 70% viscose and 30% polyester blend, 70x50 cm, sold in packs of 100 for professional salon use.
• Reuzel Grooming Tonic 350 ml Long-lasting fixing hair styling tonic for blow-drying, with witch hazel, nettle, horsetail root, rosemary extracts and argan oil; suitable for all hair types.
• Koendu Spray Grooming Tonic 250 ml Water-based spray hair tonic providing natural effect and volume, usable as pre-styler or final styling product; protects hair from dryer heat.
• Koendu Baron Beard Oil 30 ml Vegan beard oil with 94% natural ingredients, whiskey/cherry/tobacco scent, containing macadamia, jojoba and sweet almond oils for beard nourishment and smoothing.
• Henbor Degażówki Fryzjerskie Condor 754/6" Thinning Scissors Italian-made 6-inch thinning scissors with teeth on one blade, stainless steel blades with plastic handles, lightweight professional design for barbers.
• Henbor Nożyczki Top Line 810/6" Professional Scissors 6-inch Italian professional hairdressing scissors made from stainless steel with micro-sharpening, straight cutting capability and ergonomic design.
• Henbor Nożyczki Accademy 747/6" Entry Scissors Entry-level 6-inch hairdressing scissors with stainless steel blade, plastic handle, and lightweight construction (23mm x 19mm finger holes).
• Lakme Teknia TKN SCALP PURE Shampoo Sachet 10 ml Single-use sachet of scalp care shampoo designed for sensitive scalp with soothing properties, suitable for retail trial or travel use.
• Professional Barber Training Courses Paid training courses for barbers and hairdressers covering cutting techniques, wet shaving, beard and mustache styling, and facial skin care, conducted by experienced brand-ambassador barbers for Reuzel and American Crew.
• Andrea Magri Show Training Event Ticket (11.10.2026, Warsaw) Ticketed full-day educational event featuring international barber educator Andrea 'Il Magri' Magri and Federico Attura demonstrating modern barbering techniques, with live demos and networking session for professional barbers.
• Bilet na Warsztaty z Andrea Magri: Modern Men's Haircuts Workshop Ticketed hands-on workshop with Andrea Magri teaching modern men's haircutting techniques, including theory, hair analysis, shape building, volume/proportions, and styling finishing with live models.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Academy of BarbersminorImplementation/ SI/ Consulting Partner · 12 October 2026Venue partner for Andrea Magri workshops held at Cybernetyki 17/U1, 02-677 Warsaw. Provides training facilities for professional barber education events.
• Andrea MagricoreStrategic or Co-development Partner · 11 October 2026International barber educator and special guest at Barberstore-organized training events. Andrea Magri (known as 'Il Magri') is one of the most recognized barbers and educators in Europe, known for characteristic work style, perfect technique, and significant influence on contemporary barbershop industry. Events include show demonstrations and hands-on workshops.
• Federico AtturaminorStrategic or Co-development Partner · 11 October 2026Featured educator at Andrea Magri Show event. One of the most valued representatives of modern barbershop. Specializes in creating contemporary men's hairstyles, combining precise technique, creativity, and fresh perspective on trends. His work style and approach to education inspire professionals worldwide.
• ReuzelcoreChannel Partner/ Reseller/ DistributorOfficial direct distributor of Reuzel brand products. As official distributor, Barberstore ensures authentic products sourced directly from the manufacturer with guaranteed highest quality. This partnership provides exclusive access to new product releases and special promotional pricing.
• American CrewcoreChannel Partner/ Reseller/ DistributorOfficial direct distributor of American Crew brand products. Partnership ensures authentic products with first-hand sourcing and quality assurance. Enables Barberstore to offer American Crew products at competitive pricing with guaranteed authenticity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beardbrand: US men's grooming brand-and-retailer with a multi-brand assortment of beard, hair and styling products targeted at the same barbershop-aware male consumer. Overlaps with Barberstore on audience, assortment philosophy and content-led brand-building.
• Mankind: UK-based men's grooming e-commerce retailer offering a curated multi-brand catalogue of beard, hair and shaving products with both DTC and professional-buyer tiers. Closely comparable to Barberstore's hybrid DTC + wholesale + education model.

Broad incumbents

• Douglas: Europe's leading perfume and beauty retail chain with both physical stores and a strong online presence. Competes with Barberstore for premium-brand male grooming shelf space across Central Europe.
• SalonCentric: Large US professional salon-supply distributor serving licensed beauty professionals with multi-brand assortments of colour, care and equipment. Comparable in B2B tiered-distribution mechanics, though at much larger scale and broader category breadth.
• The Art of Shaving: Men's grooming retailer (LVMH-affiliated) with barber-shop heritage and curated multi-brand men's care assortments in physical stores and online. Comparable in category focus and premium-brand positioning.
• Salon Services: UK and Ireland salon-supply distributor offering multi-brand professional products and tools to salons and barbers. Closest European analog to Barberstore's Strefa Barbera wholesale tier and professional-only pricing model.
• Notino: Pan-European online beauty retailer carrying cosmetics, fragrance, hair and grooming brands. Competitor for DTC traffic and basket share in Poland, though operating at much larger scale and across the full beauty category rather than barber-specialist.

Regional players

• Hebe: Polish drugstore-style cosmetics and beauty retailer with multi-brand grooming assortments and strong national footprint. Direct competitor inside Poland for the same male-grooming shopper, though broader than the barber-specialist niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/barberstorepl
• Instagraminstagram.com/barberstore_pl
• Pinterestpl.pinterest.com/barberstorepl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barberstore