What Choice Construction Group does

Choice Construction Group LLC (CCG) is a Washington-based general contractor founded in 2017 by Erik Sexton. The firm operates from Shoreline, Washington, and delivers commercial, residential, and tenant-improvement construction services across Washington State under Washington State contractor license CHOICCG831O1. Its service mix spans ground-up and renovation work, addressing property owners, commercial tenants, and residential clients within a single regional market.

CCG acquires customers through a sales-led, direct-outreach model centered on phone contact and its website. The firm does not disclose pricing mechanics, project pipelines, or technology platforms supporting its operations; there is no mention of a proprietary estimating system, project management software, customer portal, AI tooling, app, API, or third-party integrations. Its competitive posture relies on local market presence, contractor licensing, and the founder's relationships rather than on technology differentiation or scale advantages.

The company's management team, as disclosed in available material, consists primarily of its founder, Erik Sexton. No additional executives, board members, investors, awards, partnerships, patents, or funding history are identified. CCG has not disclosed revenue, headcount, project backlog, or customer logos, leaving material gaps in any assessment of operating scale, growth trajectory, or competitive positioning.

Name

Choice Construction Group

Legal name

Choice Construction Group, LLC

Website

https://choicecg.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Choice Construction Group LLC is a Shoreline, Washington-based general contractor founded in 2017 by Erik Sexton, delivering commercial, residential, and tenant-improvement construction services statewide under a direct phone and website-led sales model.

Ownership category

akta.pro rank

Product category

General Construction Services

NAICS

Commercial and Institutional Building Construction (23622), Construction of Buildings (236)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

akta.pro secondary industries

Office & Corporate Building Construction (IMAFACAA), Residential General Contracting (New Build) (IMAFAAAB), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Commercial construction services
• Residential construction services
• Tenant improvement construction
• General contractor services
• Design-build construction

Headquarters

HQ city

Shoreline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Construction Project Services: The company generates revenue through one-time project-based fees for commercial and residential construction services. This includes commercial construction (offices, restaurants, retail, hospitality), tenant improvements, and custom home building. Revenue is earned upon project completion or through milestone billing structures typical of general contractors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Choice Construction Group is a Washington State general contractor delivering commercial construction (retail, restaurant, hospitality, office, and mixed-use developments), high-end residential construction (custom homes and kitchen remodels), and tenant improvement services for new or existing business locations. Services are project-based and quoted individually based on scope, materials, labor, and timeline. The company operates as a sales-led, full-service general contractor emphasizing design-build coordination, program management, and a client-first approach with constant communication.

Product overview

Choice Construction Group (CCG) is a premier Washington State general contractor offering a unified suite of construction services. The company operates two primary service lines: Commercial Construction Services covering retail, commercial, restaurant, hospitality, and office projects with mixed-use developments; and Residential Construction Services for custom homes and remodels including kitchen renovations. Additionally, Tenant Improvements support clients establishing new businesses or enhancing current locations. All services are delivered through a client-first approach with constant communication, under the leadership of founder Erik Sexton.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Lease Crutcher Lewis: Seattle-based general contractor specializing in commercial construction (offices, healthcare, education, hospitality, retail) across the Pacific Northwest. Highly comparable regional peer with similar project types and customer base in the same geography.
• BNBuilders: Seattle-based commercial general contractor focused on tenant improvements, healthcare, life sciences, and commercial buildings in the Pacific Northwest. Directly comparable in service mix (especially tenant improvements) and regional market.
• Absher Construction: Washington State general contractor with both commercial and residential construction capabilities, including multifamily and mixed-use developments. Comparable in serving commercial clients in WA with diversified project types.
• Walsh Construction: Washington-based commercial general contractor serving office, retail, hospitality, healthcare, and institutional clients. Comparable in commercial GC service line and Pacific Northwest regional footprint.
• Venture General Contracting: Pacific Northwest commercial general contractor focused on tenant improvements, retail, hospitality, and office buildouts. Direct comparable for the tenant improvement and commercial buildout segments in the Seattle market.
• Aldrich & Associates: Washington-based general contractor serving commercial and institutional clients across office, healthcare, and educational sectors. Comparable regional commercial GC peer with similar client profile.

Broad incumbents

• DPR Construction: Large national commercial general contractor with significant Pacific Northwest operations across commercial, healthcare, life sciences, and higher education. Represents the larger-scale incumbent benchmark Choice Construction Group competes against.
• Turner Construction: Major national commercial general contractor with offices across the U.S. including the Pacific Northwest, executing large-scale office, hospitality, retail, and institutional projects. Represents broader incumbent competitive pressure.
• Swinerton: Large West Coast-focused general contractor with substantial commercial, tenant improvement, and mixed-use expertise. Comparable in tenant improvement and commercial buildout scope but with materially greater scale.

Regional players

• BCCI Construction: West Coast commercial general contractor specializing in tenant improvements, hospitality, and commercial buildouts. Comparable service model but primarily California-based, providing a regional (non-Washington) comparison.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Construction Group