College Admissions Consulting

What College Admissions Consulting does

College Admission Consulting (CAC) is a Birmingham, Michigan-based limited liability company that provides individualized college admissions counseling services to students and their families. Founded by Jane Williams — a former Seaholm High School counselor — the firm offers a full lifecycle of admissions support including college selection, application and essay development, resume preparation, standardized testing strategy, interview preparation, NCAA athletic recruiting, and specialized medical and dental school application advising. The practice operates without a proprietary technology platform, relying instead on conventional consulting workflows, online brochures, and a third-party customer portal (cactoday.customcollegeplan.com).

The firm runs a direct-to-consumer business model with quote-based pricing per engagement and a free 15-minute initial consultation to qualify prospects. Service delivery is conducted remotely via Skype and GoToMeeting, enabling CAC to serve clients nationally rather than solely within its local Michigan market. The PAGE program extends the core offering into a workplace channel, packaging college admissions consulting as an employee benefit through employer partnerships. The firm maintains professional memberships in the National Association for College Admission Counseling (NACAC), the Michigan Association for College Admission Counseling (MACAC), and the Independent Educational Consultants Association (IECA), signaling adherence to industry ethical standards.

CAC is a bootstrapped, privately-held professional services practice with a lean staff of one to ten employees — effectively owner-consultant Jane Williams and consultant Jessica Fowle as the active practitioners. With no external funding, no proprietary technology, and a workforce that has remained small over the firm's approximately 15-year operating history, the business operates as a lifestyle-oriented consulting practice rather than a venture-scaled enterprise.

Name

College Admissions Consulting

Legal name

College Admissions Consulting, LLC

Website

https://cactoday.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

College Admission Consulting (CAC) is a Birmingham, Michigan-based LLC providing individualized college admissions counseling — including application strategy, essay development, and pre-medical/dental advising — to students and families on a direct-to-consumer basis.

Ownership category

akta.pro rank

Product category

Educational Consulting Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Undergraduate (First-Year) Admissions Counseling (EDANAEAA)

akta.pro secondary industries

Graduate & Professional School Admissions Counseling (MBA/MD/JD/MS) (EDANAEAD), Personal Statement / Essay / Supplemental Writing Support (EDANAEAF), Application Strategy & School List Building (EDANAEAE)

Keywords

• College admissions consulting
• College application guidance
• College selection services
• Medical school consulting
• NCAA recruiting guidance

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. College Admissions Consulting Services: Professional consulting services for college application assistance. Services include student profile analysis, high school curriculum planning, standardized testing review, action plans, college list development, essay development, resume building, recommendation letter strategy, application review, interview preparation, and NCAA recruiting guidance. Pricing is quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

College Admissions Consulting provides one-on-one consulting services that guide students and families through the college selection and application process. The core engagement covers student profile analysis, high school curriculum planning, standardized testing review, individualized action plans, college list development (stretch, target, for-sure), resume building, recommendation letter strategy, application review, essay development, mock interviews, and NCAA recruiting guidance, delivered in-person at the Birmingham, Michigan office or remotely by phone or Skype/GoToMeeting.

Product overview

College Admissions Consulting (CAC) is a consulting service company offering comprehensive college admission guidance. The core offering consists of multiple service modules including college selection guidance, resume development, application and essay development, and admission process insight. Additional specialized services include medical and dental school application assistance, NCAA recruiting compliance, and PAGE (a workplace-centered consultation service for business professionals). Services are delivered by trained college counselors with experience in high school settings and college admissions offices, available through in-person meetings, phone consultations, and video conferencing.

Differentiator

Problem solved

Functional benefit

Brands

• PAGE: A workplace-centered consultation service introduced in 2015 for business professionals and benefits managers.

Products and services

• Comprehensive College Admissions Consulting End-to-end one-on-one college admissions consulting engagement covering student profile analysis, high school curriculum planning, standardized testing review (SAT, ACT, PSAT, PLAN, SAT Subject Tests), individualized action plans, balanced college list development (stretch, target, for-sure), targeted resume development, recommendation letter strategy, application and essay development and review, college visit guidelines, mock interview preparation, admission decision guidance (Early Action, Early Decision, Regular Decision, Rolling Admission), and NCAA Division I/II/III recruiting and compliance support. Delivered in-person at the Birmingham, Michigan office, by phone, or via Skype and GoToMeeting for remote clients nationwide, targeted at college-bound high school students and their parents.
• Medical and Dental School Application Consulting Specialized consulting for medical school, dental school, and other health professional school applications, including essay development, application strategy, and interview preparation tailored to health professional programs. Led by consultants with direct Pre-Med and health professional advising experience, targeting college students and recent graduates applying to medical, dental, and health professional schools.
• PAGE Workplace-Centered Consultation Workplace-centered consultation offering introduced in 2015 that delivers CAC's college admissions advisory as an employee benefit, targeted at business professionals, HR teams, and benefits managers seeking to provide college planning resources to employee populations.

Quantifiable outcome

• CAC has helped hundreds of students successfully navigate the college application process and gain admission to colleges of their choice.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CollegeACtoday?lang=en
• Facebookfacebook.com/CollegeACtoday
• LinkedInlinkedin.com/groups/4894306/profile

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about College Admissions Consulting