RUM Group
RUM Group (NASDAQ: RUM) operates two business units: Rumble, a freedom-first video platform for creators and viewers, and Quake AI, an enterprise AI compute-as-a-service provider built on ~22,000 NVIDIA GPUs and 250MW of data center capacity acquired via Northern Data AG.
- Company typePublic
- Founded2013
- HeadquartersLongboat Key, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What RUM Group does
RUM Group Inc. (NASDAQ: RUM) is a publicly traded holding company operating two synergistic business units: Rumble and Quake AI. The company is headquartered in Longboat Key, Florida and was founded in 2013 by Chris Pavlovski. As of August 2026, RUM Group is structured as a dual-threat platform combining consumer video distribution and enterprise AI compute infrastructure.
Quake AI is the AI infrastructure arm, formed from the June 2026 acquisition of Northern Data AG (~85.2% stake). It operates approximately 22,000 NVIDIA H100/H200 GPUs across an intercontinental data center footprint, with ~250MW of unmonetized capacity targeted for 2027 representing a stated $3B+ annual run-rate opportunity. Quake AI delivers AI compute-as-a-service to enterprise customers (e.g., Together AI via a multi-year NVIDIA HGX B300 agreement) and is paired with a strategic blockchain partnership with Tether for AI agent coordination. GPU utilization reached 85% in Q2 2026.
Rumble is the video platform arm, offering video hosting, distribution, advertising (Rumble Ads), livestreaming (Rumble Studio), cloud infrastructure (Rumble Cloud), and the Locals subscription platform acquired in October 2021. It serves creators, viewers, advertisers, and enterprises such as Truth Social and Timcast Media, which migrated from competing cloud providers to Rumble Cloud. Revenue is generated across four streams: audience monetization via advertising (Rumble Video, Ads, Studio), cloud computing and colocation services (Quake AI, including Truth Social and Timcast), Locals subscription revenue, and content licensing/transaction fees (e.g., $19.99 movie purchases). In Q2 2026, RUM Group reported record revenue of $40.4 million (up 61% YoY), with Q3 2026 guidance of $87–93 million and total liquidity of $220.5 million.
RUM Group firmographics
Firmographics- Name
- RUM Group
- Legal name
- RUM Group Inc.
- Website
- https://rum.group
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Short description
- RUM Group (NASDAQ: RUM) operates two business units: Rumble, a freedom-first video platform for creators and viewers, and Quake AI, an enterprise AI compute-as-a-service provider built on ~22,000 NVIDIA GPUs and 250MW of data center capacity acquired via Northern Data AG.
- Ownership category
- akta.pro rank
Where RUM Group is headquartered
LocationHeadquarters
- HQ city
- Longboat Key
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RUM Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Rumble Video - Audience Monetization: Revenue from advertising ($5.9M increase), licensing and platform hosting fees ($0.2M), offset by subscription revenue decrease ($0.5M). Includes Rumble Video, Rumble Ads, Rumble Studio offerings.
- Cloud Computing and Colocation Services: Revenue from Quake AI's GPU compute services including cloud infrastructure for customers like Truth Social and Timcast. Northern Data contributed $10.1M from date of acquisition June 17, 2026.
- Locals Subscription Revenue: Subscription-based community platform enabling creators to publish content and monetize through supporter-only content and community access.
- Content Licensing and Transaction Fees: Revenue from movie sales (e.g., '2000 Mules' at $19.99 one-time purchase) and video licensing through Rumble's platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Creator Payout Minimum: $50 threshold with weekly Friday payouts |
| Freemium | Monthly | Livestreaming: Free for creators with 100+ subscribers, paid subscription previously required |
| One time/ perpetual license | Pay-as-you-go | Movie Content: $19.99 one-time purchase or included with annual Locals subscription |
| Subscription | Monthly | Creator Subscription Services: Set by individual creators on Locals platform |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
RUM Group product offering
Product offeringCore offering
RUM Group operates two synergistic business units: Rumble, a freedom-first video platform providing creators with video hosting, distribution, advertising (Rumble Ads), livestreaming (Rumble Studio), and monetization tools; and Quake AI, an AI compute-as-a-service business delivering GPU and CPU compute, storage, and networking at scale across an intercontinental footprint of data centers built on the Northern Data AG GPU estate. The company also owns Locals, a subscription-based community platform enabling creators to monetize through subscriptions.
Product overview
RUM Group is an AI infrastructure and video company operating two synergistic business units: Quake AI and Rumble. Quake AI delivers AI compute as a service through GPU and CPU compute, storage, and networking at scale across AI data centers. Rumble is the core video platform providing video hosting (Rumble Video), advertising (Rumble Ads), content production tools (Rumble Studio), cloud infrastructure (Rumble Cloud), and creator monetization tools (Rumble Wallet, Rumble eStore). The company also owns Locals, a subscription-based community platform acquired in 2021, enabling creators to monetize through subscriptions with article publishing capabilities. The portfolio includes both consumer-facing products and enterprise AI infrastructure services.
Differentiator
Problem solved
Functional benefit
Brands
- Rumble Video: Video platform - the true home of free speech, built on authenticity
- Rumble Ads
- Rumble Studio
- Locals
- Quake AI
Products and services
- Quake AI AI compute-as-a-service business operating AI data centers including GPU and CPU compute, storage, and networking at scale, delivering AI infrastructure combining Northern Data's GPU estate with Rumble Cloud capabilities. Targeted at enterprise customers requiring AI compute infrastructure.
- Rumble Video Freedom-first video platform that empowers creators with hosting, distribution, and monetization capabilities. Full-stack digital video platform providing video hosting, licensing, distribution, and monetization for independent creators.
- Rumble Ads Promotional engine and advertising marketplace that connects brands with engaged audiences. Includes real-time bidding, extensive targeting, and publisher participation in the exchange.
- Rumble Studio Creativity hub for livestreaming and content production tools, enabling creators to bring ideas to audiences.
- Rumble Cloud Censorship-resistant, resilient cloud infrastructure service for creators and enterprises. Powers platforms like Truth Social and Timcast.
- Rumble Wallet Wallet and monetization tools giving users and creators control over how they earn and spend online.
- Locals Subscription-based community platform enabling creators to publish content, engage supporters, and monetize through subscriptions. Integrates with Rumble via Content+ feature.
- Rumble Advertising Center Internal advertising marketplace for advertisers and publishers, immune to cancel culture, with real-time bidding and targeting capabilities.
- Rumble eStore Online store for Rumble branded clothing, accessories, and lifestyle items.
- NVIDIA HGX B300 GPU Cloud Multi-year agreement with Together AI to deploy NVIDIA HGX B300 GPU cloud capacity within Quake AI infrastructure, representing a key AI compute product offering.
Quantifiable outcome
- 61% YoY revenue growth to $40.4M in Q2 2026
- +5 more outcomes
Companies that use RUM Group
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
RUM Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
RUM Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Northern Data AGcoreAcquired approximately 85.2% of Northern Data shares on June 17, 2026. Added ~22,000 NVIDIA H100/H200 GPUs and intercontinental data center footprint. Renamed to Quake AI business unit. Represents transformational expansion into AI infrastructure with 250MW unmonetized 2027 targeted capacity.
- Together AIcoreSigned multi-year agreement with Together AI to deploy NVIDIA HGX B300 GPU cloud capacity. Represents key customer for Quake AI's expanded GPU estate.
- TetherminorStrong strategic partnership with Tether - world's largest company in digital asset industry. Partnership supports Quake AI's blockchain trust layer for AI agent coordination and transactions.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
RUM Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
RUM Group social profiles
Digital presenceRUM Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
RUM Group leadership team
Management profileNumber of profiles
Profiles6 records
RUM Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
RUM Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RUM Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RUM Group
What does RUM Group do?
RUM Group operates two synergistic business units: Rumble, a freedom-first video platform providing creators with video hosting, distribution, advertising (Rumble Ads), livestreaming (Rumble Studio), and monetization tools; and Quake AI, an AI compute-as-a-service business delivering GPU and CPU compute, storage, and networking at scale across an intercontinental footprint of data centers built on the Northern Data AG GPU estate. The company also owns Locals, a subscription-based community platform enabling creators to monetize through subscriptions.
Is RUM Group a public or private company?
RUM Group is a public company. It is classified as public and is currently operating.
When was RUM Group founded?
RUM Group was founded in 2013.
Where is RUM Group based?
RUM Group is headquartered in Longboat Key, United States, in the North America region.
How does RUM Group make money?
Four revenue lines are on record. Rumble Video - Audience Monetization is the primary driver. The others are cloud Computing and Colocation Services, locals Subscription Revenue and content Licensing and Transaction Fees.
Does RUM Group have an API?
No public API is recorded for RUM Group.