Franchise Ready

What Franchise Ready does

Franchise Ready is a Sydney-headquartered franchise consulting firm founded in 2011 by Doug Downer. It serves three primary customer segments: (1) business owners seeking to convert independent businesses into franchise systems, (2) established franchisors requiring operational scaling or international expansion support, and (3) prospective franchise investors matched with represented franchise brands. The company is operationally structured across the Eden Ecosystem — formed in September 2025 via a merger of Franchise Ready, Eden Exchange, and EdenX Capital, with backing from Standard Chartered Ventures — combining franchise consulting, recruitment and deal distribution, capital-raising, and media services under one platform.

The firm offers a tiered service portfolio built around three core programs — Franchise Ready (3 months), Franchise Launch (6 months), and Franchise Performance (12 months) — covering strategy workshops, operational manuals, training programs, franchise toolkit development, legal document coordination, franchise recruitment, and territory mapping. Supporting proprietary tools include the Franchise Readiness Scorecard (a free online self-assessment), GIS-based territory mapping, a franchisee behavioral profiling tool built on Greg Nathan's research, and a customisable financial modelling tool. Standalone advisory services include franchise system operational reviews, international market readiness assessments, and coaching/mentoring programs. The company also represents seven franchise brands (Mobile Experts, Tax Depreciation Australia, Cedary Bakehouse, Moombaki Early Learning, Little Birria, Melbar, Buffalo Bills) and operates regional offices in the UK/Ireland, India, Singapore (corporate), and MENA region.

The business model is professional services with a subscription-style, multi-year contract structure. Revenue is generated through tiered consulting engagements, recruitment/managed services via Eden Exchange, capital-raising transaction fees via EdenX Capital, and brand representation. Customer acquisition is sales-led, anchored by a free Franchise Readiness Scorecard as a top-of-funnel lead magnet, discovery calls, and a hybrid mix of content marketing, webinars, industry events, and referrals from Eden Ecosystem partners. The firm is privately held, employs approximately 22 people, and does not publicly disclose revenue or funding figures.

Name

Franchise Ready

Legal name

Franchise Ready

Website

https://franchiseready.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Franchise Ready is an Australian franchise consulting firm that helps business owners convert independent operations into franchise systems and supports franchisors with scaling and international expansion, operating inside the Standard Chartered Ventures-backed Eden Ecosystem spanning consulting, recruitment, capital, and media.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Franchise Consulting Services: Tiered franchise development programs - Franchise Ready (3 months), Franchise Launch (6 months), and Franchise Performance (12 months). Services include strategy workshops, franchise toolkit development, operational manuals, training programs, territory mapping, legal document coordination, and marketing content.
2. Franchise Recruitment Services: End-to-end franchise recruitment process managed through sister company Eden Exchange, including lead qualification, initial interviews, and candidate presentation to franchisors.
3. Eden Ecosystem Services: Capital raising through EdenX Capital, deal distribution through Eden Exchange, and media services through Franchise New Zealand Media as part of the unified Eden Ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Franchise Ready provides tiered franchise consulting and advisory services that guide business owners through the complete franchising journey—from readiness assessment and franchise system development (toolkits, operations manuals, training programs, legal documentation) through to franchise launch, recruitment, and multi-location performance scaling. The firm also offers standalone advisory services such as franchise system operational reviews, international expansion assessments, coaching and mentoring, territory mapping using GIS software, and franchise management system onboarding. As part of the Eden Ecosystem, it also represents select franchise brands and recruits franchisees through sister company Eden Exchange.

Product overview

Franchise Ready is a franchise consulting firm offering a tiered service portfolio structured around three core programs — the Franchise Ready Program (3 months), Franchise Launch Program (6 months), and Franchise Performance Program (12 months) — that guide businesses through the complete franchising journey from initial readiness assessment to multi-location scaling. The company also provides standalone advisory services including the Franchise System Operational Review, International Market Growth and Readiness Assessment, and Coaching and Mentoring programs. Supporting these is an end-to-end franchise recruitment and sales service managed through sister company Eden Exchange, a territory mapping service using GIS software, and franchise management system onboarding. The company represents seven franchise brands across multiple industries: Mobile Experts (retail), Tax Depreciation Australia (business services), Cedary Bakehouse (food & beverages), Moombaki Early Learning (education), Little Birria (food & beverages), Melbar (health services), and Buffalo Bills (retail). The broader Eden Ecosystem also encompasses Eden Exchange (recruitment/deal distribution) and EdenX Capital (capital raising).

Differentiator

Problem solved

Functional benefit

Products and services

• Franchise Readiness Scorecard Free online self-assessment tool that evaluates how ready a business is to franchise, helping owners identify gaps in systems, documentation, and commercial viability before entering the franchising process.
• Franchise Ready Program Fundamental 3-month franchising program covering strategy workshop, franchise toolkit, standard operating procedures, operations manual, training program, opening manual, franchising manual, policies & procedures, legal documents coordination, marketing content, and territory mapping to get businesses to the franchising starting line.
• Franchise Launch Program
• Franchise Performance Program
• Franchise System Operational Review
• International Market Growth and Readiness Assessment
• Coaching and Mentoring Programs
• End-to-End Franchise Recruitment and Sales
• Territory Mapping Service
• Franchise Management System Onboarding
• Mobile Experts Franchise Representation
• Tax Depreciation Australia Franchise Representation
• Cedary Bakehouse Franchise Representation
• Moombaki Early Learning Franchise Representation
• Little Birria Franchise Representation
• Melbar Franchise Representation
• Buffalo Bills Franchise Representation

Quantifiable outcome

• 93% of franchisors succeed; 90% of franchisees succeed (vs 52% for independent businesses)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Eden ExchangecoreStrategic or Co-development PartnerSister company that manages end-to-end franchise recruitment process. Eden Exchange qualifies leads, conducts initial interviews, and presents only the strongest candidates to franchisors. Part of the unified Eden Ecosystem combining consulting, deal distribution, and capital services.
• Franchise New Zealand MediacoreStrategic or Co-development PartnerMedia partner providing brand amplification and media reach across New Zealand and the broader franchise community. Part of the Eden Ecosystem for integrated franchise growth services.
• Eden EcosystemcoreStrategic or Co-development PartnerThe unified entity combining Franchise Ready (operational infrastructure and advisory), Eden Exchange (marketing, lead generation, recruitment), EdenX Capital (capital raising), and Franchise NZ Media (brand amplification). Delivers strategy, demand generation, recruitment, and funding under one roof.
• TÜV SÜD PSB / Enterprise SingaporecoreOthersCertification body that awarded Doug Downer the Singapore Certified Management Consultant (SCMC) designation, enabling Franchise Ready clients to claim Enterprise Development Grant (EDG) for consultancy-related project costs.
• Franchise Ready UK & IrelandcoreOthersRegional franchise partner operation led by Graeme McKinnon covering United Kingdom and Ireland. Represents Franchise Ready services and supports UK brands in expanding domestically and internationally.
• Franchise Ready IndiacoreOthersRegional franchise partner operation in India led by Rahul Malik. Supports Indian businesses in franchise development and expansion into Australia and other markets.
• Franchise Ready SingaporecoreOthersCorporate office in Singapore with team of four serving Southeast Asia. Led by Rowena Cannane as Country Manager and Alexis Chiang as Client Manager.
• MENA Region PartnerminorOthersRegional partnership led by Jaafar Touili covering Middle East and North Africa. Represents Franchise Ready at Jeddah Expo and supports brands in MENA expansion.
• Franchise Council of AustraliaminorOthersPeak industry body for franchising in Australia. Franchise Ready is a proud member and participant in FCA events including National Franchise Convention and Franchise Forum & Awards.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• FranChoice: Franchise coaching organization helping individuals identify and acquire franchise businesses. Directly comparable to Franchise Ready's investor/franchisee matching service via its franchise opportunity portfolio.
• MSA Worldwide: US-based franchise consulting firm providing franchise development, system design, and strategic advisory services. Comparable to Franchise Ready's core tiered consulting programs for businesses looking to franchise.
• iFranchise Group: US-based franchise consultancy offering franchise feasibility, development, documentation, and international expansion services — a direct analogue to Franchise Ready's Franchise Ready / Franchise Launch / Franchise Performance programs.
• The Rawls Group: Franchise sales and recruitment firm that helps franchisors find franchisees. Closely comparable to the recruitment function delivered via Franchise Ready's sister company Eden Exchange.
• FRANdata: Franchise research, data, and analytics provider covering franchise development and system performance. Comparable to Franchise Ready's data-led GIS territory mapping and franchisee profiling offerings.
• The Entrepreneur's Source: Franchise coaching and consulting firm that matches prospective franchisees with franchise opportunities. Comparable to Franchise Ready's 'Invest in a Franchise' investor-matching segment.
• Venture Worx: Asia-Pacific-focused franchise consultancy offering franchise development and international expansion services. Comparable to Franchise Ready's APAC operations across Singapore, India, and Australia.
• Edward L. Myers & Associates: US-based franchise consulting firm offering franchise feasibility studies, system development, and franchisee recruitment support — overlapping with Franchise Ready's tiered development programs.

Others

• Franchise Business Review: Franchise research and benchmarking firm producing independent franchisee satisfaction surveys. Comparable as an ecosystem participant that supports franchisor performance benchmarking — adjacent to Franchise Ready's operational review services.
• Global Franchise: International franchise media and events platform (Global Franchise Awards, expos). Comparable to Franchise Ready's media/amplification arm Franchise NZ Media within the Eden Ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FranchiseReadyAUS
• LinkedInlinkedin.com/company/franchise-ready

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise Ready