bwgrün.de

What bwgrün.de does

bwgrün.de, legally Förderungsgesellschaft für die Baden-Württembergischen Landesgartenschauen mbH, is a non-profit promotional body (Förderungsgesellschaft) founded in 1987 in Ostfildern, Germany, that supports municipalities in Baden-Württemberg with the planning and execution of state and regional garden exhibitions (Landesgartenschauen and Gartenschauen). The organization is owned by four shareholder associations — Gartenbauverband Baden-Württemberg-Hessen, Verband Garten-, Landschafts- und Sportplatzbau Baden-Württemberg, Bund Deutscher Landschaftsarchitekten (Landesverband Baden-Württemberg), and Fachverband Deutscher Floristen (Landesverband Baden-Württemberg) — and is governed by an advisory board (Beirat) of 11 organizations representing approximately 300,000 members. Since the first Landesgartenschau in Ulm in 1980, bwgrün.de has supported more than 40 garden shows, and its current pipeline extends through 2036 across at least nine municipalities including Ellwangen, Bad Urach, Rottweil, Ulm, and Offenburg.

The company's core offering is its Leistungsprofil (Service Portfolio) — comprehensive consulting and project management across the full lifecycle of a garden show: general organization and project leadership, planning and construction of permanent and exhibition facilities, operations and infrastructure, marketing, press and public relations, and corporate design. Two flagship programs complement this core: Grünes Klassenzimmer (Green Classroom), an outdoor environmental education program for school classes that has served over 100,000 students since 2002, and Treffpunkt Baden-Württemberg, the official state representation pavilion at each garden show, organized on behalf of the Ministry for Food and Rural Affairs Baden-Württemberg since 1994. bwgrün.de also takes co-shareholder positions in project companies (e.g., Landesgartenschau Ellwangen 2026 GmbH) to align execution incentives.

Revenue is derived from individually negotiated consulting and project management contracts with municipal clients and from the recurring commission for Treffpunkt Baden-Württemberg. As a non-profit promotional body, revenue is reinvested into operations and the promotion of garden shows. The organization employs approximately 15 people, including Managing Director Robert Hoffner (since March 2023), and operates from a single headquarters in Ostfildern. GTM is relationship-driven, anchored in the advisory board network, the Ministry, and a referral pipeline across 40 years of completed projects; there are no digital, product-led, or self-serve channels.

Name

bwgrün.de

Legal name

Förderungsgesellschaft für die Baden-Württembergischen Landesgartenschauen mbH

Website

https://bwgruen.de

Company type

Private

Founded year

1987

Operating status

Operating

Short description

bwgrün.de is a non-profit promotional body founded in 1987 that supports Baden-Württemberg municipalities with planning and execution of state and regional garden exhibitions (Landesgartenschauen and Gartenschauen), serving as the Ministry-designated consulting partner across the full project lifecycle.

Ownership category

akta.pro rank

Product category

Municipal Consulting Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYBPAGAGAJ

Pollution Prevention & Toxics Reduction

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

Keywords

• Municipal consulting services
• Garden show planning
• Event project management
• Urban landscape development
• Environmental education programs

Headquarters

HQ city

Ostfildern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Municipal consulting and project management services: bwgrün.de provides fee-based consulting and project management services to municipalities organizing Landesgartenschauen and Gartenschauen. Services span general organization, planning and construction, operations, marketing, and public relations. Revenue is derived from project contracts with municipal clients, supplemented by commissions from the Ministry for Food and Rural Affairs for the Treffpunkt Baden-Württemberg initiative. As a non-profit promotional body (Förderungsgesellschaft), revenue is reinvested into operations and the promotion of garden shows.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

bwgrün.de is a non-profit promotion body (Förderungsgesellschaft) that provides consulting, planning, and project management services to municipalities in Baden-Württemberg for the organization of Landesgartenschauen (state garden shows) and Gartenschauen (smaller garden shows). Services span the entire project lifecycle including application support, planning, construction, operations, marketing, and public relations. The organization additionally operates the Grünes Klassenzimmer environmental education program and the Treffpunkt Baden-Württemberg state pavilion on commission from the Baden-Württemberg Ministry for Food and Rural Affairs.

Product overview

bwgrün.de is a promotion society (Förderungsgesellschaft) that provides expert consulting and support services for municipalities planning and executing Landesgartenschauen and Gartenschauen in Baden-Württemberg. The core offering is the Leistungsprofil (Service Portfolio), which bundles comprehensive advisory services across all project phases. Supporting programs include the Grünes Klassenzimmer (Green Classroom), an educational outdoor learning program for children, and the Treffpunkt Baden-Württemberg, the official state pavilion at garden shows. The organization operates as a knowledge hub and coordination platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Leistungsprofil (Service Portfolio)

Quantifiable outcome

• Since 2002, approximately 4,800 classes and over 100,000 students have attended the Grünes Klassenzimmer program with success and enjoyment.
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• Ministry for Food and Rural Affairs Baden-Württemberg (Ministerium für Ernährung, Ländlichen Raum und Verbraucherschutz Baden-Württemberg)coreStrategic or Co-development Partner · 1 January 1994Since 1994, bwgrün.de has been commissioned by the Ministry for Food and Rural Affairs Baden-Württemberg to organize the Treffpunkt Baden-Württemberg — the official state representation at Landesgartenschauen and Gartenschauen. Through this recurring framework, the Ministry, numerous state agencies, and regional authorities use the Treffpunkt to present themselves to the public at garden shows. This is bwgrün.de's most significant ongoing institutional partnership, anchoring both its revenue and its public profile.
• Gesellschaft zur Förderung der bayerischen Landesgartenschauen mbH (LGS Bayern)coreStrategic or Co-development PartnerThe Bavarian counterpart to bwgrün.de, responsible for promoting and supporting Landesgartenschauen in Bavaria. The two organizations coordinate on cross-state garden show matters and share best practices within the German garden show ecosystem.
• Verein zur Förderung von Landesgartenschauen Brandenburg, Berlin, Sachsen-AnhaltcoreStrategic or Co-development PartnerPeer promotion society for the federal states of Brandenburg, Berlin, and Saxony-Anhalt, coordinating Landesgartenschauen across those regions.
• Fördergesellschaft Landesgartenschauen Hessen und Thüringen mbHcoreStrategic or Co-development PartnerPeer promotion society for the federal states of Hessen and Thüringen, coordinating Landesgartenschauen in those regions.
• Fördergesellschaft Landesgartenschauen Niedersachsen mbHcoreStrategic or Co-development PartnerPeer promotion society for Lower Saxony, coordinating Landesgartenschauen in that federal state.
• Landesarbeitsgemeinschaft Gartenbau und Landespflege (LAGL NW)coreStrategic or Co-development PartnerPeer coordination body for North Rhine-Westphalia, representing the gardening and landscape care sector in the context of garden shows.
• Projektgesellschaft Landesgartenschau Rheinland-Pfalz mbHcoreStrategic or Co-development PartnerPeer project company for coordinating and promoting Landesgartenschauen in Rhineland-Palatinate.
• Deutsche Bundesgartenschau Gesellschaft (DBG)majorStrategic or Co-development PartnerThe DBG organizes Bundesgartenschauen (federal garden shows), the highest tier of garden shows in Germany. bwgrün.de collaborates with DBG on matters relating to the interface between state-level and federal-level garden shows, andBw references DBG-affiliated shows (Heilbronn 2019, Erfurt 2021, Mannheim 2023) on its partner page.
• Advisory Board (Beirat) Organizations — 11 member organizationsmajorStrategic or Co-development Partnerbwgrün.de's advisory board comprises 11 professional organizations: Landesverband der Gartenfreunde Baden-Württemberg e.V., Landesverband für Obstbau/Garten/Landschaft Baden-Württemberg e.V., Verband Wohneigentum Baden-Württemberg e.V., Deutsche Gartenbau-Gesellschaft 1822 e.V., Landesverband Badischer Imker e.V., Landesverband Württembergischer Imker, LandFrauenverband Württemberg-Baden e.V., LandFrauenverband Südbaden e.V., LandFrauenverband Württemberg-Hohenzollern e.V., Landesfischereiverband Baden-Württemberg e.V., and Gartenakademie Baden-Württemberg e.V. Collectively they represent approximately 300,000 members. The board advises bwgrün.de on professional matters and actively participates in garden show programming.

Scale indicators6 records

Expansion highlights5 records

Regional players

• Gesellschaft zur Förderung der bayerischen Landesgartenschauen mbH (LGS Bayern): The Bavarian state-level promotion society for Landesgartenschauen, structurally analogous to bwgrün.de but operating exclusively in Bavaria. It coordinates garden shows on the same Landesgartenschau model and shares best practices with bwgrün.de within the German garden show ecosystem.
• Fördergesellschaft Landesgartenschauen Hessen und Thüringen mbH: State promotion society for Hessen and Thüringen with an identical mandate: promoting and supporting Landesgartenschauen in those federal states. It serves as the direct functional equivalent of bwgrün.de in its two-state region.
• Fördergesellschaft Landesgartenschauen Niedersachsen mbH: The Lower Saxony counterpart to bwgrün.de, coordinating garden shows in that Bundesland using the same Landesgartenschau framework. It shares bwgrün.de's role as a designated promotion body for state-level garden exhibitions.
• Projektgesellschaft Landesgartenschau Rheinland-Pfalz mbH: State project company responsible for coordinating and promoting Landesgartenschauen in Rhineland-Palatinate. Operates the same institutional role as bwgrün.de in its own region and is an explicit partner listed on bwgrün.de's site.
• Verein zur Förderung von Landesgartenschauen Brandenburg, Berlin und Sachsen-Anhalt: Cross-state promotion society covering Brandenburg, Berlin, and Saxony-Anhalt. Functions as the institutional equivalent of bwgrün.de for garden shows across those three northeastern German Bundesländer.
• Landesarbeitsgemeinschaft Gartenbau und Landespflege (LAGL NW): North Rhine-Westphalia's coordination body for the gardening and landscape care sector in the context of garden shows. Like bwgrün.de, it represents industry associations and advises on garden show programming at the state level.

Direct peers

• Deutsche Bundesgartenschau Gesellschaft (DBG): The organizer of Germany's federal-tier Bundesgartenschauen (e.g., Heilbronn 2019, Erfurt 2021, Mannheim 2023). Operates one organizational tier above bwgrün.de in the same German garden show hierarchy and collaborates with it on the federal-state show interface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bwgrün.de