eaglemark
Eaglemark is a private, wholly-owned subsidiary of Harley-Davidson Financial Services, Inc. that originates and services aircraft loans for individual and entity buyers, operating from Plano, Texas and Chicago, Illinois.
- Company typePrivate
- Founded2001
- HeadquartersReno, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What eaglemark does
Eaglemark is a private, wholly-owned subsidiary of Harley-Davidson Financial Services, Inc. that provides consumer and commercial financing services, with its current operational focus on aircraft loan origination and servicing. The entity maintains two named offices: an Operations Center for Eaglemark Aircraft Finance in Plano, Texas (1801 Alma Drive, Suite 200) and an Executive Office in Chicago, Illinois (222 W. Adams St., Suite 2000). The product portfolio is concentrated in aircraft loan services, accessed through a dedicated website (eaglemark.com) that supports online loan payments for existing borrowers and directs prospective motorcycle loan customers to a sister platform, myhdfs.com, run by the parent.
The business model is direct lending to aircraft buyers, with loan terms quoted on an individual basis rather than through a publicly disclosed pricing schedule. Customer acquisition occurs primarily through referrals from the authorized Harley-Davidson dealer network (for the motorcycle book inherited from the parent) and through direct online/phone origination for aircraft loans via the Operations Center (1-800-700-2312). Eaglemark does not market itself as a standalone brand in the broader aircraft finance market; instead, it operates as a captive financing vehicle inside the Harley-Davidson corporate structure, leveraging the parent's brand recognition, capital base, and back-office infrastructure.
No external investors, independent funding rounds, or public financial disclosures are associated with Eaglemark. The website copyright dates to 2001-2019 and the company shows no evidence of recent product launches, M&A activity, leadership turnover, geographic expansion, or technology modernization. The operation is best characterized as a niche, maintenance-mode servicing subsidiary within a larger consumer-lending platform rather than an independently scaling fintech.
eaglemark firmographics
Firmographics- Name
- eaglemark
- Legal name
- Eaglemark
- Website
- https://eaglemark.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Eaglemark is a private, wholly-owned subsidiary of Harley-Davidson Financial Services, Inc. that originates and services aircraft loans for individual and entity buyers, operating from Plano, Texas and Chicago, Illinois.
- Ownership category
- akta.pro rank
eaglemark industry classification
Industry- Product category
- Aircraft Financing
- NAICS
- Sales Financing (52222), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
- akta.pro primary industry
- Private Aviation Insurance & Financing/Leasing Services (THABAFAM)
Keywords
Where eaglemark is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
eaglemark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
eaglemark product offering
Product offeringCore offering
Eaglemark provides aircraft loan financing services to qualified buyers seeking loans for aircraft purchases. The company operates as a wholly-owned subsidiary of Harley-Davidson Financial Services, Inc., offering online payment functionality for existing aircraft loan customers. Motorcycle loan customers are served through a separate platform (myhdfs.com) rather than through the Eaglemark site.
Product overview
Eaglemark is a financial services company that provides aircraft loan financing. It operates as a subsidiary of Harley-Davidson Financial Services, Inc. The company offers aircraft loans with online payment capabilities for existing customers. Motorcycle loan customers are directed to a separate platform (myhdfs.com). The product portfolio consists primarily of aircraft financing services, with payment processing available through the website.
Differentiator
Problem solved
Functional benefit
Products and services
- Eaglemark Aircraft Loan Services Aircraft financing services offered to individual consumers and entities seeking loans for aircraft purchases. The site provides online payment functionality for existing aircraft loan customers.
Companies that use eaglemark
Customer profileSegments1 record
Ideal customer profiles1 record
eaglemark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
eaglemark partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
eaglemark competitors and assessment
Company assessmentBroad incumbents
- Harley-Davidson Financial Services: Parent organization and financial services arm of Harley-Davidson that provides motorcycle and consumer financing. It is comparable to Eaglemark as it operates the same captive consumer finance model under the H-D umbrella, including the myhdfs.com platform that absorbed Eaglemark's motorcycle lending business.
- PNC Aviation Finance: Aviation lending division of PNC Bank providing financing solutions for business and personal aircraft. Comparable as a broad incumbent bank entrant into private aircraft financing, competing for the same borrower segment as Eaglemark but from a larger commercial banking platform.
- JPMorgan Private Bank Aviation Lending: Aviation and aircraft financing offered through JPMorgan's Private Bank to high-net-worth clients. Comparable as a broad incumbent offering personal aircraft loans as part of a larger wealth management platform, often competing for the same buyer segment.
- BMO Harris Aircraft Finance: Aircraft financing solutions offered through BMO's commercial and private banking channels. Comparable as a broad incumbent bank with an established aircraft finance practice targeting both consumer and business aircraft buyers.
Direct peers
- AOPA Aviation Finance: Specialized aircraft financing program affiliated with the Aircraft Owners and Pilots Association, offering fixed-rate loans for aircraft purchases. Directly comparable to Eaglemark as both serve individual aircraft buyers seeking dedicated purchase financing outside of traditional banks.
- Textron Aviation Capital: Captive financing arm of Textron Aviation, offering loans and leases for Cessna and Beechcraft aircraft purchases. Directly comparable as an OEM-affiliated consumer aviation finance provider offering purchase financing solutions for retail aircraft buyers.
- Wings Financial Credit Union: Credit union with a dedicated aircraft lending program offering new and used airplane loans to members. Directly comparable as a consumer-focused aircraft lender serving individual buyers, competing head-to-head for similar borrower profiles.
- Air Fleet Capital: Specialized aircraft financing company providing loans and leases for individual and corporate aircraft buyers. Directly comparable as a niche aviation lender focused on small to mid-market aircraft financing.
- Cessna Finance (Textron Aviation): OEM-affiliated financing for Cessna aircraft purchases offering competitive loan and lease products. Comparable as a captive aircraft financing provider targeting the same private aviation buyer segment as Eaglemark.
Emerging players
- Solutus Aviation Capital: Aviation-focused financial services firm offering financing solutions for aircraft transactions. Comparable as a focused aviation lender, though leaning more toward commercial/lease structures than consumer purchase loans.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
eaglemark social profiles
Digital presenceeaglemark financial estimates
Financial estimateRevenue estimate
Valuation estimate
eaglemark leadership team
Management profileNumber of profiles
eaglemark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eaglemark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eaglemark
What does eaglemark do?
Eaglemark provides aircraft loan financing services to qualified buyers seeking loans for aircraft purchases. The company operates as a wholly-owned subsidiary of Harley-Davidson Financial Services, Inc., offering online payment functionality for existing aircraft loan customers. Motorcycle loan customers are served through a separate platform (myhdfs.com) rather than through the Eaglemark site.
Is eaglemark a public or private company?
eaglemark is a private company. It is classified as corporate owned and is currently operating.
When was eaglemark founded?
eaglemark was founded in 2001.
Where is eaglemark based?
eaglemark is headquartered in Reno, United States, in the North America region.
Who are eaglemark's main competitors?
Broad incumbents on record are Harley-Davidson Financial Services, PNC Aviation Finance, JPMorgan Private Bank Aviation Lending and BMO Harris Aircraft Finance. Direct peers are AOPA Aviation Finance, Textron Aviation Capital, Wings Financial Credit Union, Air Fleet Capital and Cessna Finance (Textron Aviation). Solutus Aviation Capital is listed as an emerging player.
Does eaglemark have an API?
No public API is recorded for eaglemark.
What industry is eaglemark in?
eaglemark's product category is Aircraft Financing. Its primary akta.pro industry code is THABAFAM, Private Aviation Insurance & Financing/Leasing Services. Its NAICS code is 52222 and its SIC code is 6162.