eaglemark

What eaglemark does

Eaglemark is a private, wholly-owned subsidiary of Harley-Davidson Financial Services, Inc. that provides consumer and commercial financing services, with its current operational focus on aircraft loan origination and servicing. The entity maintains two named offices: an Operations Center for Eaglemark Aircraft Finance in Plano, Texas (1801 Alma Drive, Suite 200) and an Executive Office in Chicago, Illinois (222 W. Adams St., Suite 2000). The product portfolio is concentrated in aircraft loan services, accessed through a dedicated website (eaglemark.com) that supports online loan payments for existing borrowers and directs prospective motorcycle loan customers to a sister platform, myhdfs.com, run by the parent.

The business model is direct lending to aircraft buyers, with loan terms quoted on an individual basis rather than through a publicly disclosed pricing schedule. Customer acquisition occurs primarily through referrals from the authorized Harley-Davidson dealer network (for the motorcycle book inherited from the parent) and through direct online/phone origination for aircraft loans via the Operations Center (1-800-700-2312). Eaglemark does not market itself as a standalone brand in the broader aircraft finance market; instead, it operates as a captive financing vehicle inside the Harley-Davidson corporate structure, leveraging the parent's brand recognition, capital base, and back-office infrastructure.

No external investors, independent funding rounds, or public financial disclosures are associated with Eaglemark. The website copyright dates to 2001-2019 and the company shows no evidence of recent product launches, M&A activity, leadership turnover, geographic expansion, or technology modernization. The operation is best characterized as a niche, maintenance-mode servicing subsidiary within a larger consumer-lending platform rather than an independently scaling fintech.

Name

eaglemark

Legal name

Eaglemark

Website

https://eaglemark.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Eaglemark is a private, wholly-owned subsidiary of Harley-Davidson Financial Services, Inc. that originates and services aircraft loans for individual and entity buyers, operating from Plano, Texas and Chicago, Illinois.

Ownership category

akta.pro rank

Product category

Aircraft Financing

NAICS

Sales Financing (52222), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Private Aviation Insurance & Financing/Leasing Services (THABAFAM)

Keywords

• Aircraft loan financing
• Consumer aviation lending
• Specialized aircraft loans
• Aircraft loan servicing
• Aviation credit services

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Eaglemark provides aircraft loan financing services to qualified buyers seeking loans for aircraft purchases. The company operates as a wholly-owned subsidiary of Harley-Davidson Financial Services, Inc., offering online payment functionality for existing aircraft loan customers. Motorcycle loan customers are served through a separate platform (myhdfs.com) rather than through the Eaglemark site.

Product overview

Eaglemark is a financial services company that provides aircraft loan financing. It operates as a subsidiary of Harley-Davidson Financial Services, Inc. The company offers aircraft loans with online payment capabilities for existing customers. Motorcycle loan customers are directed to a separate platform (myhdfs.com). The product portfolio consists primarily of aircraft financing services, with payment processing available through the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Eaglemark Aircraft Loan Services Aircraft financing services offered to individual consumers and entities seeking loans for aircraft purchases. The site provides online payment functionality for existing aircraft loan customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Harley-Davidson Financial Services: Parent organization and financial services arm of Harley-Davidson that provides motorcycle and consumer financing. It is comparable to Eaglemark as it operates the same captive consumer finance model under the H-D umbrella, including the myhdfs.com platform that absorbed Eaglemark's motorcycle lending business.
• PNC Aviation Finance: Aviation lending division of PNC Bank providing financing solutions for business and personal aircraft. Comparable as a broad incumbent bank entrant into private aircraft financing, competing for the same borrower segment as Eaglemark but from a larger commercial banking platform.
• JPMorgan Private Bank Aviation Lending: Aviation and aircraft financing offered through JPMorgan's Private Bank to high-net-worth clients. Comparable as a broad incumbent offering personal aircraft loans as part of a larger wealth management platform, often competing for the same buyer segment.
• BMO Harris Aircraft Finance: Aircraft financing solutions offered through BMO's commercial and private banking channels. Comparable as a broad incumbent bank with an established aircraft finance practice targeting both consumer and business aircraft buyers.

Direct peers

• AOPA Aviation Finance: Specialized aircraft financing program affiliated with the Aircraft Owners and Pilots Association, offering fixed-rate loans for aircraft purchases. Directly comparable to Eaglemark as both serve individual aircraft buyers seeking dedicated purchase financing outside of traditional banks.
• Textron Aviation Capital: Captive financing arm of Textron Aviation, offering loans and leases for Cessna and Beechcraft aircraft purchases. Directly comparable as an OEM-affiliated consumer aviation finance provider offering purchase financing solutions for retail aircraft buyers.
• Wings Financial Credit Union: Credit union with a dedicated aircraft lending program offering new and used airplane loans to members. Directly comparable as a consumer-focused aircraft lender serving individual buyers, competing head-to-head for similar borrower profiles.
• Air Fleet Capital: Specialized aircraft financing company providing loans and leases for individual and corporate aircraft buyers. Directly comparable as a niche aviation lender focused on small to mid-market aircraft financing.
• Cessna Finance (Textron Aviation): OEM-affiliated financing for Cessna aircraft purchases offering competitive loan and lease products. Comparable as a captive aircraft financing provider targeting the same private aviation buyer segment as Eaglemark.

Emerging players

• Solutus Aviation Capital: Aviation-focused financial services firm offering financing solutions for aircraft transactions. Comparable as a focused aviation lender, though leaning more toward commercial/lease structures than consumer purchase loans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/eaglemark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eaglemark