East Coast Granite

What East Coast Granite does

East Coast Granite of Wilmington (DBA: ECG of Wilmington) is a privately held stone countertop fabricator and installer headquartered in Wilmington, North Carolina, operating across three physical locations (Market Street showroom in Wilmington, Jacksonville showroom, and a Castle Hayne warehouse/slab yard). The company sells and installs granite, quartz, marble, quartzite, soapstone, onyx, and dolomite countertops, alongside bathroom vanities, kitchen cabinets, and tile products (porcelain, ceramic, natural stone, mosaic, decorative). Core operations rely on in-house digital templating for precise measurement and custom fabrication, followed by professional installation under a four-step process (consultation, measurement, fabrication, installation) that completes most projects in two to three weeks.

The business serves three customer segments: residential homeowners as the primary audience (with budgets spanning economy to ultra-luxury tiers priced from $40 to $150+ per square foot), commercial clients such as offices, restaurants, retail, and healthcare facilities through a dedicated commercial division, and local builders and contractors sourcing countertops for client projects. Pricing is structured as per-project unit pricing across four tiers, with active packaged offers (e.g., Level One Granite at $1,999, Level One Quartz at $2,499 covering up to 45 sq ft) and financing options through lending partners. Distribution is direct-to-consumer via showroom visits, in-home consultations, and commercial sales; there is no e-commerce or third-party channel resale.

Go-to-market relies on organic digital channels, including a SEO-optimized website with blog content, interactive Kitchen and Bathroom Visualizer tools, Google Reviews, and email marketing. The company self-claims 17+ years of experience (founded circa 2008), 70,000+ completed projects, and a 98% customer satisfaction rate. There is no disclosed external funding, no parent company, no acquisitions, and no AI/ML capability evident in the current product or technology stack. The legal entity is organized under New Jersey governing law, though all physical operations are based in North Carolina.

Name

East Coast Granite

Legal name

East Coast Granite of Wilmington

Website

https://eastcoastgranitewilmington.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

East Coast Granite of Wilmington is a privately held North Carolina stone countertop fabricator and installer serving residential homeowners, commercial clients, and builders across NC, SC, and VA through three showrooms and in-house digital templating and fabrication.

Ownership category

akta.pro rank

Product category

Countertop Fabrication and Installation Services

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Stone countertop fabrication
• Natural stone installation
• Granite countertops sales
• Kitchen countertop design
• Quartz countertop retail

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Countertop Product Sales and Installation: One-time sale and professional installation of granite, quartz, marble, quartzite, soapstone, onyx, and dolomite countertops. Revenue is generated per project based on material type, square footage, edge profile complexity, and installation requirements. The company also sells bathroom vanities and provides custom fabrication services.
2. Financing and Payment Plans: The company offers financing options for qualified customers through lending partners, structured as installment payment plans to make countertop projects more accessible. A deposit initiates fabrication, with the balance due upon completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

East Coast Granite of Wilmington fabricates and installs natural and engineered stone countertops (granite, quartz, marble, quartzite, soapstone, dolomite, onyx) for residential and commercial customers in North Carolina. The company sources stone slabs, performs in-house custom fabrication using digital templating, and completes professional installation, supported by in-home consultations and showroom-based selection.

Product overview

East Coast Granite is a countertop specialist offering a portfolio of natural and engineered stone products with complementary fabrication and installation services. The core product line comprises six stone material types—Granite, Quartz, Marble, Quartzite, Soapstone, Dolomite, and Onyx—each sold as finished countertops. Add-on services include Custom Fabrication (precision cutting and edge profiles) and Professional Installation (templating and fitting). Two digital design tools—Kitchen Visualizer and Bathroom Visualizer—enable customer visualization before purchase. Tile products (porcelain, ceramic, natural stone, mosaic, decorative) round out the offering for complete room renovations. The company operates as a single-location service model with materials sourced from global quarries and fabricated/installed locally.

Differentiator

Problem solved

Functional benefit

Products and services

• Granite Countertops Natural stone countertops made from granite slabs with unique patterns, heat resistance, and exceptional durability, sold and installed for kitchen and bathroom applications.
• Quartz Countertops Engineered stone countertops made from 90–95% natural quartz crystals with resin binders, providing consistent colors, low-maintenance, and stain resistance without requiring sealing.
• Marble Countertops Premium natural stone countertops sourced from premier quarries including Italian Carrara, Calacatta, and Statuario, featuring timeless elegance with unique veining patterns.
• Quartzite Countertops Natural stone countertops harder than granite with exceptional scratch and heat resistance, offering dramatic patterns with marble-like beauty.
• Soapstone Countertops Natural stone countertops with a soft, velvety matte texture in charcoal gray to deep black tones, offering excellent heat and stain resistance without sealing requirements.
• Specialty Stone Countertops (Dolomite and Onyx) Specialty stone countertops including dolomite (marble-like elegance with better durability) and onyx (translucent stone that glows when lit for backlighting applications).
• Custom Fabrication Services Precision cutting and edge profile fabrication services using digital templating technology and modern equipment to produce custom countertops from selected stone materials.
• Professional Countertop Installation Expert templating and seamless countertop installation services ensuring proper fit, alignment, sealing, and clean completion of kitchen and bathroom projects.
• Tile Products Tile options including porcelain, ceramic, natural stone, mosaic, and decorative tiles in various sizes, patterns, finishes, and colors for kitchens, bathrooms, showers, backsplashes, and flooring.
• Commercial Countertop Services Dedicated commercial division serving offices, restaurants, retail spaces, and medical/healthcare facilities with durable, health-code-compliant countertop solutions installed around business hours to minimize disruption.

Quantifiable outcome

• 98% customer satisfaction rate
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Granite Transformations: Franchise-based countertop fabricator and installer offering granite, quartz, and engineered stone overlays and full replacements with in-home consultation. Highly comparable to ECG's direct-to-consumer, locally-franchised countertop fabrication and installation model.

Broad incumbents

• MSI Surfaces: One of the largest North American distributors of natural stone, quartz, and tile with an expanding network of company-owned and partner fabrication facilities. Competes with ECG across the same stone categories and increasingly through fabrication services.
• Cambria: Major American-made quartz surface manufacturer with a national dealer and fabricator network. Competes in the same premium quartz countertop category through dealers operating showrooms analogous to ECG's Market Street location.
• Caesarstone: Global engineered quartz manufacturer selling through a U.S. retailer and fabricator network. Directly overlaps ECG's quartz countertop line and competes at the premium tier Caesarstone-branded displays at competing showrooms.
• Cosentino (Silestone / Dekton): Spanish multinational producing Silestone quartz and Dekton ultracompact surfaces, distributed through U.S. showroom partners and fabricators. Competes for the same premium and ultra-luxury tier projects as ECG.
• Pental Surfaces: Pacific Northwest-based natural stone, quartz, and porcelain distributor with showrooms across the western U.S. Comparable in that it supplies the same stone categories and operates showrooms with fabrication referrals to installers.
• Home Depot Kitchen & Bath Installation Services: National big-box retailer that sells countertops and offers templating and installation services in many markets, including North Carolina. Represents the most direct alternative channel for budget-tier customers shopping for countertops without visiting a specialty showroom.
• Lowe's Kitchen & Bath Installation Services: National big-box retailer offering countertop sales and installation programs through in-store design services. Competes for the same residential remodel projects, particularly at entry-level price points.

Others

• Marble & Granite, Inc. Northeast U.S. wholesale distributor of natural stone slabs and tiles serving fabricators and installers. Relevant as a stone-supply counterpart that ECG could buy from or that competing local fabricators source through.
• Bedrosians Tile & Stone: Tile, stone, and countertop distributor with showrooms across the western and southern U.S. Stocks natural stone and quartz surfaces ECG also sells and operates as a competing supplier-channel option for builders and contractors in the Carolinas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ecg_upstate
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/east-coast-granite-of-wilmington

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast Granite