Kaupr
Kaupr AS is a Nordic media platform providing news, newsletters, podcasts, video, events, and a company directory on Web3, blockchain, crypto, and onchain finance for builders, managers, and investors across the Nordics and Baltics, with revenue from advertising, sponsorships, and its 'Engage with Kaupr' membership program.
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What Kaupr does
Kaupr AS is a privately held Nordic media company that operates an editorial and event platform covering Web3, blockchain, cryptocurrency, digital assets, fintech, and onchain finance, with a primary geographic focus on the Nordics (Norway, Sweden, Denmark, Finland) and the Baltics. The company serves three named audience segments — builders and entrepreneurs developing Web3 products, managers making strategic and regulatory decisions in digital finance, and investors assessing opportunities in digital assets and infrastructure — and positions itself as a platform and ecosystem rather than a traditional media house.
The product portfolio centers on the kaupr.io online newspaper, which is built on a modern publishing technology stack with multilingual support for Norwegian, Swedish, Danish, and English. Around this core, Kaupr has layered a daily/weekly newsletter suite (Kaupr Today split into Kaupr Daily and Kaupr Digest, Next by Kaupr, Equity by Kaupr), live video broadcasts (Kaupr TV Live), podcasts (Future of Finance, Equity by Kaupr), an event hub and conference formats (Unleash by Kaupr), a wiki knowledge base, and Onchain Pages — a directory of companies in onchain finance launched with 30 entries. The company distributes content through its own website, LinkedIn, X, Facebook, Instagram, YouTube, Telegram, and email newsletters, and operates a membership program ('Engage with Kaupr') that bridges Web2 readers and the Web3 community.
Commercially, Kaupr generates revenue from advertising and sponsorships aimed at brands seeking access to the Nordic Web3 community, and from its recurring 'Engage with Kaupr' membership program; specific pricing tiers and revenue figures are not publicly disclosed. The company is headquartered in Oslo with an additional editorial team established in Stockholm, is led by Editor in Chief and CEO Morten Myrstad, has no disclosed institutional investors or venture funding rounds, and reports engagement scale of roughly 12,500 monthly cross-channel touchpoints and over 3,500 LinkedIn followers as of late 2025, with event demand signals of 1,000+ registrations for flagship events and 250+ enrollees for live broadcast premieres.
Kaupr firmographics
Firmographics- Name
- Kaupr
- Legal name
- Kaupr AS
- Website
- https://kaupr.io
- Company type
- Private
- Operating status
- Operating
- Short description
- Kaupr AS is a Nordic media platform providing news, newsletters, podcasts, video, events, and a company directory on Web3, blockchain, crypto, and onchain finance for builders, managers, and investors across the Nordics and Baltics, with revenue from advertising, sponsorships, and its 'Engage with Kaupr' membership program.
- Ownership category
- akta.pro rank
Where Kaupr is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Kaupr business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising & Sponsorships: Kaupr generates revenue through advertising partnerships with brands seeking visibility, reach, and engagement with the Nordic Web3 and digital finance community. The company offers commercial partnerships to brands looking to connect with this audience.
- Membership Program (Engage with Kaupr): Kaupr offers a membership program called 'Engage with Kaupr' that bridges Web2 and Web3 for the Nordic community, providing exclusive access and benefits to subscribers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Kaupr product offering
Product offeringCore offering
Kaupr operates a Nordic digital media ecosystem covering Web3, blockchain, crypto, fintech and digital finance. The core product is an online newspaper at kaupr.io published in Norwegian, Swedish, Danish and English, complemented by daily and weekly newsletters (Kaupr Today, Next by Kaupr), a live broadcast programme (Kaupr TV Live), podcasts, an event calendar (Event Hub), a company directory (Onchain Pages), a wiki knowledge base and the 'Engage with Kaupr' membership program for the Nordic digital finance community.
Product overview
Kaupr is a Nordic media ecosystem for Web3, digital assets and the future of finance. The offering consists of a core online newspaper (kaupr.io) providing editorial content on web3, blockchain, crypto, and fintech across the Nordic region, complemented by multiple content channels: Kaupr Today (daily newsletter split into Daily and Digest variants), Kaupr TV Live (live video broadcasts with industry guests), Onchain Pages (company directory), Wiki (knowledge base), Future of Finance podcast, Equity by Kaupr (digital ownership content), Event Hub (event calendar), and Engage with Kaupr (membership program). All content is available in Norwegian, Swedish, Danish and English, targeting builders, managers and investors in the Nordic digital finance ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Kaupr Online Newspaper (kaupr.io) Main online news platform providing editorial content covering Web3, blockchain, crypto, fintech, digital finance, and onchain finance in the Nordic region. Offers news articles, analysis, and company profiles in Norwegian, Swedish, Danish and English for builders, managers and investors.
- Kaupr Today Newsletter Daily newsletter providing curated entry into Web3 and the digital future with focus on finance, crypto, fintech, markets, regulation, market participants and trends, with the Nordic region at its core.
- Kaupr TV Live Live video programme featuring news, interviews, and discussions with industry guests, created for investors, professionals and builders in the Nordic Web3 and digital finance community.
- Onchain Pages Directory Directory of companies operating in crypto, blockchain and digital finance, providing a curated listing to navigate the onchain ecosystem in the Nordic region and beyond.
- Event Hub Event calendar and hub bringing together important conferences, seminars and meetups in web3, fintech and digital finance across the Nordic region and selected European markets.
- Kaupr Wiki Knowledge base providing basic concepts, explanations and context about blockchains, cryptocurrencies, web3 and digital assets to complement news, analysis and interviews.
- Future of Finance Podcast Podcast series covering traditional finance, fintech and crypto developments in investment, payment and infrastructure, featuring conversations with industry guests.
- Equity by Kaupr Podcast and Newsletter Podcast and newsletter focused on digital ownership, content offering on ownership and digital assets within Kaupr's editorial portfolio.
- Engage with Kaupr Membership Program Membership program bridging Web2 and Web3 for the Nordic community, providing unlimited access to all news and articles on kaupr.io and membership in the network of investors, professionals and builders following onchain finance.
- Unleash by Kaupr Conference Conference format that puts spotlight on AI, Web3 and AR/VR, with event NFTs as proof of knowledge; first edition held during Oslo Innovation Week.
- Next by Kaupr Flagship Newsletter Flagship curated newsletter published in English and Norwegian, positioned as Kaupr's main curated newsletter for the Nordic Web3 and digital finance audience.
- Kaupr Daily and Kaupr Digest Newsletters Split of the Kaupr Today newsletter into two products, Kaupr Daily and Kaupr Digest, offering readers choice between daily and weekly reading paces.
Quantifiable outcome
- Reached new milestones in May with record growth in visitors, followers and subscribers
- +2 more outcomes
Companies that use Kaupr
Customer profileSegments3 records
Ideal customer profiles4 records
Kaupr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kaupr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FirstBlockcoreKaupr and FirstBlock entered a partnership around the blockathon in Stockholm in September 2026. Both point to the same starting point: what is built on the blockchain outside finance gets too little attention. The partnership aims to promote the first blockathon in the Nordics and showcase how blockchain technology can solve problems far beyond finance.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Kaupr competitors and assessment
Company assessmentDirect peers
- CoinDesk: CoinDesk is the largest global crypto-native news and media company, offering news, research, and events similar to Kaupr's editorial, podcast, and event offerings, but at global scale.
- Blockworks: Blockworks operates a crypto media platform, research, and major industry events (e.g., DAS, Permissionless), closely matching Kaupr's combination of news, research, podcasts, and live events.
- The Block: The Block is a leading crypto news and research media outlet covering digital assets, directly comparable to Kaupr's news and analysis focus on Web3 and onchain finance.
- CryptoSlate: CryptoSlate is a crypto news and research site covering digital assets, with comparable editorial depth and company-directory functionality to Kaupr's Onchain Pages.
- Decrypt: Decrypt is a Web3-focused news and media platform covering crypto, NFTs, and DeFi, comparable to Kaupr's editorial coverage and educational wiki-style resources.
- Cointelegraph: Cointelegraph is a major crypto news outlet offering news, analysis, and multimedia content, mirroring Kaupr's multi-format Web3 media strategy.
- Bitcoin Magazine: Bitcoin Magazine is a long-running Bitcoin-focused media outlet with news, events, and education, comparable to Kaupr's Bitcoin-centric Nordic coverage and event programming.
- BeInCrypto: BeInCrypto is a global crypto news and media platform with news, education, and research, directly comparable to Kaupr's news, wiki, and podcast model.
- DL News: DL News is a crypto-native newsroom focused on DeFi and digital assets with reporting and analysis similar to Kaupr's editorial and onchain finance coverage.
Broad incumbents
- K33: K33 is a Nordic-headquartered crypto research and brokerage firm producing market research and media content, comparable to Kaupr's Nordic market coverage and analytical content from a broader financial-services platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kaupr social profiles
Digital presenceKaupr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaupr leadership team
Management profileNumber of profiles
Profiles1 record
Kaupr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaupr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaupr
What does Kaupr do?
Kaupr operates a Nordic digital media ecosystem covering Web3, blockchain, crypto, fintech and digital finance. The core product is an online newspaper at kaupr.io published in Norwegian, Swedish, Danish and English, complemented by daily and weekly newsletters (Kaupr Today, Next by Kaupr), a live broadcast programme (Kaupr TV Live), podcasts, an event calendar (Event Hub), a company directory (Onchain Pages), a wiki knowledge base and the 'Engage with Kaupr' membership program for the Nordic digital finance community.
Is Kaupr a public or private company?
Kaupr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kaupr founded?
Kaupr was founded in -1.
Where is Kaupr based?
Kaupr is headquartered in Oslo, Norway, in the Europe region.
How does Kaupr make money?
Two revenue lines are on record. Advertising & Sponsorships are the primary driver. The others are membership Program (Engage with Kaupr).
Who are Kaupr's main competitors?
Direct peers on record are CoinDesk, Blockworks, The Block, CryptoSlate, Decrypt, Cointelegraph, Bitcoin Magazine, BeInCrypto and DL News. K33 is listed as a broad incumbent.
Does Kaupr have an API?
No public API is recorded for Kaupr.