Footballty

What Footballty does

Footballty is a privately held football data aggregation and statistics platform founded in 2017, operating as a free consumer web product at footballty.com with a team of 1–10 employees. The platform provides centralized access to match schedules, live scores, results, lineups, head-to-head history, recent form, standings, player data, and post-match analysis across a broad set of competitions — spanning elite European leagues (UEFA Champions League, Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Primeira Liga) and a long tail of regional tournaments (Süper Lig, Veikkausliiga, A Lyga, Slovakia 2. Liga, Bulgaria Second League, Greek Cup, Latvia Cup, Ukraine Premier League, Brazil Serie A, Saudi Pro League). Team and tournament comparison tools and bookmaker rating modules are layered on top of match and tournament pages to support pre-match analysis.

The platform is built as a web-based product with no native mobile application, no public API, and no disclosed AI/ML components. Architecture is optimized for organic search visibility, and operational telemetry is handled through Google Analytics and similar services used for both behavioral ad targeting and affiliate-link attribution. No mobile app, SDK, or developer-facing surface area is offered, and the company holds no patents or certifications in the disclosed data.

Footballty's entire revenue model is indirect. There is no paid user subscription; monetization comes from (1) affiliate commissions on clicks and registrations routed to unnamed bookmaker and gambling partners, and (2) display advertising, with relevant ads selected on the basis of user behavior tracked via Google Analytics. The platform serves two user segments: general football enthusiasts seeking fast access to fixtures, live scores, and statistics across leagues, and sports bettors using the site for pre-match statistical analysis. There is no disclosed institutional funding, no parent company, and no public ownership information, indicating a founder-operated private entity.

Name

Footballty

Legal name

Footballty

Website

https://footballty.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Footballty is a free, web-based football statistics and match analysis platform serving global football fans and sports bettors since 2017, monetized through bookmaker affiliate commissions and behaviorally targeted display advertising.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing: Commission-based revenue from clicks or registrations via affiliate links to bookmakers and gambling platforms. Links may use cookies or tracking technologies in accordance with applicable law.
2. Advertising: Display advertising on the platform, including relevant ads based on user behavior and browsing history analyzed via Google Analytics and similar services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Footballty is a free, web-based football statistics and match analysis platform that aggregates match schedules, live scores, results, lineups, head-to-head history, recent form, standings, player data, and match analysis for tournaments worldwide, ranging from top European leagues (Champions League, Premier League, La Liga, Serie A, Bundesliga, Ligue 1) to regional competitions. It also offers team and tournament comparison tools, bookmaker ratings with affiliate links to gambling platforms, and access to live match broadcasts via partner streaming services, monetizing through advertising and affiliate commissions rather than user fees.

Product overview

Footballty is a football data platform offering match schedules, live scores, results, statistics, team and player information, tournament data, head-to-head history, recent form, standings, and match analysis across multiple leagues and competitions worldwide. The platform also provides bookmaker ratings, team comparison tools, tournament comparison tools, and access to live match broadcasts via partner streaming services. The core offering is the main website (footballty.com) serving as a comprehensive football information and statistics hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Footballty Football Statistics Platform Free web-based platform providing football fans with centralized access to match schedules, live scores, results, lineups, head-to-head history, recent form, standings, player data, and match analysis across multiple leagues and competitions worldwide, including team and tournament comparison tools.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bookmaker PartnerscoreGTM or Marketing PartnerFootballty features affiliate links to bookmakers and gambling platforms. The platform earns commission from clicks or registrations via these affiliate links, which use cookies or tracking technologies in accordance with applicable law. The site displays responsible gambling messaging and supports gambling harm prevention resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/footballty_com
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footballty