best western hotels and resorts

What best western hotels and resorts does

Best Western Hotels & Resorts operates as BWH Hotels, a global, non-profit membership association of independently owned hotels. The organization supports approximately 4,300 properties across more than 100 countries, including roughly 217 hotels in Scandinavia (Sweden, Norway, Denmark). Each member hotel retains independent ownership and character while gaining access to a centralized technology platform that includes a global reservation/distribution system, a marketing center for owner-led campaigns, a revenue management service (Revenue Center), a global quality assurance program, and the Best Western Rewards loyalty program with over 24 million members worldwide.

The core product portfolio spans multiple brand tiers — Best Western, Best Western Plus, Sure Hotels, WorldHotels, Aiden, BW Premier Collection, and BW Signature Collection — covering the spectrum from midscale to premium and lifestyle. Supporting service lines include conference and meeting facilities (capacities up to 12,000 guests at certain venues), Best Sport for team/group travel, Best Breakfast as a hospitality concept, and packaged offerings (golf, spa, weekend). The underlying technology stack integrates booking/reservation management with GDS connectivity, mobile booking, direct website commerce, and corporate billing (Billie integration).

Revenue is generated through a mix of recurring membership/franchise fees paid by member hotels, transaction fees on room bookings (direct, OTA, and corporate channels), and conference/meeting services. Go-to-market combines sales-led corporate agreements (Business 499, Business 500+, Best Business Advantage), channel partnerships (SJ rail, OTAs, GDS, travel agencies), and direct-to-consumer booking via bestwestern.se and the Best Western app, supported by loyalty-driven repeat engagement. Customer segments span business travelers and corporate clients, leisure travelers, sports organizations, meeting and conference planners, and long-stay travelers.

Name

best western hotels and resorts

Legal name

Best Western Hotels & Resorts (operating as BWH Hotels)

Website

https://bestwestern.se

Company type

Private

Operating status

Operating

Short description

Best Western Hotels & Resorts (BWH Hotels) is a global, non-profit membership association supporting approximately 4,300 independently owned hotels across 100+ countries, offering a multi-tier brand portfolio, the 24M+ member Best Western Rewards loyalty program, corporate travel agreements, conference facilities, and the Best Sport segment.

Ownership category

akta.pro rank

Product category

Hotel Accommodations and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Hotel chain services
• Hospitality accommodations
• Loyalty rewards program
• Conference meeting venues
• Corporate travel programs

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from accommodation bookings across all Best Western, Sure Hotel, WorldHotels, and Aiden branded properties. Revenue is generated through direct bookings, OTAs, and corporate agreements.
2. Membership/ Franchise Fees: Hotels pay membership fees to be part of BWH Hotels network, gaining access to global distribution, loyalty program, marketing tools, and support services.
3. Corporate Agreements: Revenue from negotiated corporate rate agreements with businesses (Business 499, Business 500+, Best Business Advantage programs) that drive volume bookings.
4. Conference & Meeting Services: Revenue from meeting rooms, conference facilities, and event spaces across the hotel network, including catering and related services.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Best Western Hotels & Resorts operates a global membership association of approximately 4,300 independently owned hotels in 100+ countries, offering accommodations across multiple brands (Best Western, Sure Hotel, WorldHotels, Aiden, Best Western Plus, BW Premier Collection, BW Signature Collection). The core offering combines room bookings, conference and meeting facilities, the Best Western Rewards loyalty program, corporate rate agreements, and Best Sport team travel services. Revenue is generated through hotel bookings, membership fees paid by hotel owners, corporate negotiated rates, and conference/event services.

Product overview

Best Western Hotels and Resorts operates as part of BWH Hotels, a global hotel organization with approximately 4,000 hotels in over 100 countries. The company offers a multi-brand portfolio spanning distinct market segments: Best Western (core brand with ~191 Nordic hotels), Sure Hotels (mid-tier), WorldHotels (premium/luxury), and Aiden Hotels (lifestyle). Within these brands exist sub-tiers including Best Western Plus (upscale), BW Premier Collection, and BW Signature Collection. The offering combines accommodations with supplementary services including conference/meeting facilities (up to 12,000 capacity), Best Sport team travel, Best Breakfast dining concept, corporate invoice solutions via Billie, and the Best Western Rewards loyalty program (24M+ members). The portfolio also includes strategic alliances such as The Hotel Alliance with Stays in Denmark, and packaged offerings like golf, spa, and weekend packages.

Differentiator

Problem solved

Functional benefit

Brands

• Best Sport: Sports-focused hotel services and meeting facilities for sports teams and events
• Best Breakfast
• Best Western Rewards

Products and services

• Best Western (Core Hotel Brand) Core hotel brand offering traditional accommodations across Scandinavia and globally, with approximately 191 hotels in the Nordic region and 4,300+ hotels worldwide in nearly 100 countries.
• Sure Hotel Mid-tier hotel brand offering quality accommodations with a focus on value and consistency.
• WorldHotels Premium and luxury hotel collection featuring unique boutique and exclusive properties.
• Aiden Hotels Modern lifestyle hotel brand targeting contemporary travelers with stylish accommodations.
• Best Western Plus Upscale hotel brand offering enhanced amenities and services compared to the core Best Western brand.
• BW Premier Collection Premium collection of hotels featuring higher-end accommodations and unique character.
• BW Signature Collection Signature collection featuring handpicked hotels with distinctive character and elevated service.
• Best Western Rewards Award-winning loyalty program with over 24 million members worldwide, offering points that never expire, bonus nights, and member benefits at over 4,300 hotels globally.
• Conference and Meetings (Konferens & Möten) Conference and meeting services across member hotels, offering meeting rooms from small gatherings to large events with capacities up to 12,000 guests at certain venues.
• Best Sport Sports-focused booking service for teams and sports organizations, offering discounted rates from 375 SEK per person and meeting facilities combined with training and recreation options.
• Best Breakfast Breakfast concept emphasizing quality and local produce, with the 'Meet the Locals' initiative encouraging partnerships with local suppliers.
• Hotel Packages (Hotellpaket) Packaged travel deals including weekend packages, golf packages, and spa packages combining accommodation with activities.
• Billie Corporate Invoice (Företagsfaktura) Invoice-based payment solution for corporate customers enabling businesses to pay for hotel stays via invoice.
• Corporate Agreements (Företagsavtal) Corporate booking agreements including Business 499, Business 500+, and Best Business Advantage programs for business travelers.

Quantifiable outcome

• 24+ million members in Best Western Rewards loyalty program
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SJ (Statens Järnvägar)coreGTM or Marketing PartnerPartnership offering 15% discount on SJ train tickets for Best Western Rewards members. Members can book combined rail + hotel packages, promoting sustainable travel while enhancing loyalty program value.
• VasaloppetcoreGTM or Marketing PartnerOfficial suppliers to the world's oldest and largest long-distance ski race with roots from the 1520s. Provides accommodation for participants and organizers of this major sporting event.
• SHL (Swedish Hockey League)coreGTM or Marketing PartnerSponsor of Sweden's top hockey league, with teams from Luleå in the north to Malmö in the south. Aligns with BWH Hotels' similar nationwide presence across Scandinavia.
• HockeyallsvenskanminorGTM or Marketing PartnerPartnership promoting teamwork, engagement, and memorable experiences for players, fans, and hotel guests throughout Sweden.
• Too Good To GominorGTM or Marketing PartnerSocial impact company connecting consumers with hotels and restaurants to save surplus food. Excess food is packaged and sold through TGTG's app, reducing food waste.
• Stays (The Hotel Alliance)coreStrategic or Co-development PartnerHotel alliance expanding Best Western's presence in Denmark. Rewards members can earn points when staying at Stays hotels and book bonus nights at alliance hotels.
• NoresminorStrategic or Co-development PartnerPurchasing organization that BWH Hotels leverages to negotiate the best prices for member hotels on supplies and services needed for hotel operations.
• ArbetskamraternaminorGTM or Marketing PartnerNon-profit association working to create more inclusive workplaces for people with intellectual disabilities. BWH Hotels actively works to create job opportunities at their hotels.
• BillieminorGTM or Marketing PartnerInvoice solution for corporate travel allowing businesses to pay hotel bills through Billie financing, supporting business travelers with flexible payment options.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Choice Hotels International: Franchised hotel network with brands spanning economy to upscale (Comfort, Quality, Clarion, Cambria). Closely comparable to BWH as a membership/franchise-led, multi-brand chain focused on midscale and economy segments with similar GTM.
• Wyndham Hotels & Resorts: World's largest hotel franchisor by property count (Days Inn, Super 8, Ramada, La Quinta). Directly comparable franchise/membership business model serving midscale and economy travelers.
• Radisson Hotel Group: Multi-brand European-headquartered hotel group (Radisson Blu, Radisson, Park Inn). Comparable multi-tier brand architecture and significant Scandinavian presence, competing directly in BWH's Nordic stronghold.
• Scandic Hotels: Largest hotel operator in the Nordic countries, with ~280 hotels across Scandinavia and Northern Europe. Direct regional competitor to Best Western Scandinavia, competing for both business and leisure travelers.

Broad incumbents

• Marriott International: Largest global hotel company (Marriott, Hilton, Sheraton, Westin, Courtyard, etc.) with massive loyalty program (Marriott Bonvoy). Comparable multi-brand global franchise/management model but far larger scale.
• Hilton Worldwide: Global hospitality leader with brands from luxury (Conrad, Waldorf) to focused-service (Hampton). Comparable franchise-driven multi-brand model and large Hilton Honors loyalty base, competing across tiers.
• InterContinental Hotels Group (IHG): Owner of Holiday Inn, Crowne Plaza, InterContinental, and IHG Rewards. Comparable asset-light franchise model with a deep midscale presence that overlaps Best Western's core.
• Accor: European hospitality group with brands across luxury, premium, midscale (Novotel, Mercure, ibis). Comparable multi-tier European-anchored franchise model with strong loyalty (ALL) program.
• Hyatt Hotels Corporation: Global hospitality company (Park Hyatt, Andaz, Hyatt Regency, Hyatt Place). Overlaps with Best Western in upper-midscale and select-service, with a comparable World of Hyatt loyalty flywheel.

Others

• Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable. Not a direct hotel operator but the dominant third-party distribution channel — comparable as the counterparty shaping Best Western's distribution economics and OTA dependence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BestWesternSverige
• LinkedInse.linkedin.com/company/best-western-scandinavia
• Instagraminstagram.com/bestwesternsverige

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about best western hotels and resorts