What Bradite does

Bradite is a British manufacturer of protective paints and coatings, established in 1938 and operating as Bradite Paints Limited from the United Kingdom. The company produces industrial paints, floor coatings, and surface-pre-treatment formulations for professional decorators, contractors, and commercial/industrial facility operators. Its product portfolio is organised into three lines: ONE CAN (a single-pack, water-based primer-and-finish system available in Matt and Eggshell sheens, tintable to RAL, British Standard, and NCS colour ranges); floor coatings (Floor-It for light-to-medium traffic, HD Floor + Wall as a heavy-duty two-pack water-based epoxy, Roadline Paint for line marking, and a Low Slip Additive); and pre-treatments (Industrial Degreaser, Acid Etch for concrete, and Rust Converter pigmented with zinc phosphate). All products are positioned around water-based chemistry with low VOC, low odour, and quick recoat times (typically one hour).

The underlying technology centres on water-based coating formulations, including single-pack water-based acrylics, two-pack epoxy systems, and zinc phosphate anticorrosive pigments for steel protection. Bradite distributes exclusively through a channel-partner model, reaching end users via 500+ UK stockists that include major decorating supplies chains such as Brewers Decorating Centre as well as independent merchants. The company is privately held with no disclosed external funding or institutional investors; it employs 11-50 people and operates primarily as a domestic UK business. Revenue is generated through one-time product sales to trade and industrial customers with no publicly disclosed pricing, and the company provides direct contact channels (phone and email) for orders and technical support alongside the stockist network.

Name

Bradite

Legal name

Bradite Paints Limited

Website

https://bradite.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Bradite is a UK-based manufacturer, established in 1938, that produces protective paints, floor coatings, and surface pre-treatments for professional decorators, contractors, and commercial/industrial facilities, distributing through 500+ UK stockists.

Ownership category

akta.pro rank

Product category

Protective Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

Keywords

• Protective coatings
• Industrial paints
• Floor coatings
• Surface pre-treatments
• Rust converters

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Paints and Coatings Sales: Bradite generates revenue through the sale of industrial paints, floor coatings, pre-treatments, and multi-surface coating products to professional decorators, contractors, and industrial users through their distribution network

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Bradite is a British manufacturer of professional-grade protective paints, floor coatings, and surface pre-treatment products. The company produces a comprehensive range of water-based and solvent-based coating systems for trade decorators, contractors, and industrial maintenance users across residential, commercial, and industrial applications.

Product overview

Bradite is a British manufacturer of protective paints and coatings, established in 1938. The product portfolio consists of three main categories: ONE CAN (a single-pack water-based primer and finish available in Matt and Eggshell sheens for all interior and exterior surfaces); FLOOR COATINGS (including Floor-It for light industrial use, HD Floor + Wall for heavy-duty epoxy protection, Roadline Paint for marking applications, and Low Slip Additive for traction); and PRE-TREATMENTS (Industrial Degreaser for surface cleaning, Acid Etch for concrete preparation, and Rust Converter for corroded steel surfaces). All tintable products are available in RAL, British Standard, and NCS colour ranges.

Differentiator

Problem solved

Functional benefit

Brands

• One Can: All surface prime + finish paint system available in Matt and Eggshell finishes
• Floor-It
• HD Floor + Wall
• Roadline Paint
• Low Slip Additive
• Rust Converter RC46
• Acid Etch TA37
• Industrial Degreaser TD39

Products and services

• Protective Paints
• Floor Coatings Heavy-duty epoxy and polyurethane floor coating systems for commercial, industrial, and high-traffic environments, including warehouses, factories, and garages.
• Surface Pre-treatments Pre-treatment products including primers, rust converters, and surface preparation chemicals designed to prepare substrates before applying protective or decorative coatings.
• Rust Converters Specialty chemical products that convert rusted metal surfaces into stable, paintable substrates, eliminating the need for complete rust removal prior to coating.

Quantifiable outcome

• Touch dry in 30 minutes, recoat in 1 hour for Floor-It product
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Brewers Decorating CentrecoreChannel Partner/ Reseller/ DistributorBrewers Decorating Centre is a major UK chain of decorating supplies retailers that stocks Bradite products across multiple locations including Cardiff, Hillingdon, Louth, Telford, Windsor, Kings Mill Way, Cambridge North, Aldershot, Alton, Andover, Ashford, Aylesbury, Banbury, Bangor, Barnstaple, Basildon, and many other branches across the UK.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crown Paints: Crown Paints is a long-established UK decorative and protective coatings manufacturer selling through trade and retail channels. Directly comparable to Bradite as a British paint brand targeting professional decorators and contractors with multi-surface interior and exterior coatings.
• Rust-Oleum: Rust-Oleum is a specialist manufacturer of protective and industrial coatings including rust converters, floor paints, and heavy-duty epoxy systems. Closely comparable to Bradite's Floor-It, HD Floor+Wall, and Rust Converter product lines for trade and industrial users.
• Ronseal: Ronseal is a UK decorative woodcare and specialist coatings brand owned by Sherwin-Williams, selling wood finishes, floor paints, and multi-surface products through the same UK decorator merchant channel as Bradite.
• Leyland Trade: Leyland Trade is a UK trade-focused decorative paint brand selling through decorating merchants and stockists. Direct competitor to Bradite in the professional decorator segment with similar water-based product positioning and channel structure.
• Sandtex (Crown Paints trade brand): Sandtex is a UK specialist exterior masonry and protective coatings trade brand. Directly comparable to Bradite's exterior protective coatings and masonry primer/pre-treatment categories, sold through the same decorator merchant channel.

Broad incumbents

• Dulux (AkzoNobel UK): Dulux is the flagship UK decorative paint brand of AkzoNobel, the world's largest paint manufacturer. It competes with Bradite across decorative and trade coatings and shares the same UK stockist-led distribution model, but operates at vastly greater scale with broader product depth.
• Hempel: Hempel is a global protective coatings manufacturer serving marine, industrial, and decorative markets with epoxy, primer, and topcoat systems. Comparable to Bradite in industrial and protective coatings chemistry and channel distribution, but with significantly broader global scale.
• Jotun Paints: Jotun is a global coatings manufacturer with UK presence producing decorative, protective, and marine coatings. Overlaps with Bradite in industrial and protective product categories but operates across far broader geographies and segments.

Emerging players

• Zinsser (Rust-Oleum brand): Zinsser specialises in problem-solving surface preparation and primer-sealer products including stain-blocking primers. Comparable to Bradite's pre-treatment ecosystem (Industrial Degreaser, Acid Etch, Rust Converter) for professional decorators.

Regional players

• Farrow & Ball: Farrow & Ball is a UK-based premium decorative paint brand with curated colour ranges. Compares to Bradite on the One Can curated 54-colour concept, but Farrow & Ball operates at much higher price points targeting consumers and designers rather than industrial/trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/braditepaints
• YouTubeyoutube.com/@bradite9680
• Facebookfacebook.com/braditepaints
• LinkedInlinkedin.com/company/bradite
• Instagraminstagram.com/braditepaints

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradite