Shinagawa Culture Club

Name

Shinagawa Culture Club

Legal name

株式会社品川カルチャークラブ

Website

https://shinagawa.cc

Company type

Private

Founded year

2006

Operating status

Operating

Ownership category

akta.pro rank

Product category

Multi-Sport Community Sports Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Multi-sport community club
• Competitive sports teams
• Youth athletic development
• Dance studio rental
• Corporate sports training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Team Sponsorships: Official partners and sponsors for individual teams (Football, Bullseyes, Wildcats, Rainbow Venus, Papelecial) providing financial support in exchange for branding rights and promotional activities
2. Match Day Revenue: Home games at Fujitsu Stadium Kawasaki with match day sponsorships, merchandise sales, and fan club memberships. Entry is free but generates sponsorship and merchandise revenue
3. Studio BRIDGES Rental: 24-hour dance studio rental at 1,500-2,000 yen per 30 minutes, plus late night packs at 7,000 yen. Also offers school programs and classes
4. Academy and Training Programs: Shinagawa CC Athletic Club (500-1,000 yen per session), Football Academy, cheerleading classes through Studio BRIDGES schools, and prep classes for tryouts
5. Merchandise Sales: Sale of team merchandise, official uniforms (12,100 yen per set), towel scarves (2,000 yen), and original curry products at events
6. Business Academy Services: Corporate training programs including team building (blind soccer experience), young professional bootcamp courses, and sports business seminars offered to companies and organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shinagawa Culture Club operates five competitive sports teams — football/soccer, 3x3 basketball, cheerleading, American football, and blind soccer — plus community programs including a 24-hour dance studio (Studio BRIDGES), a corporate Business Academy, children's athletic and football academies, an online merchandise shop, and an athlete career-support content channel. It functions as an integrated multi-sport community sports club for individual athletes, youth, para-athletes, and corporate partners in the Tokyo metropolitan area.

Product overview

Shinagawa Culture Club operates as a multi-sport community sports club offering five competitive teams (football/soccer, 3x3 basketball, cheerleading, American football, and blind soccer) under the 'BRIDGES' concept of connecting people, neighborhoods, businesses, and sports. The club also runs culture/community programs including Studio BRIDGES (dance studio), Business Academy (corporate training), Athletic Schools (children's sports programs), and an online merchandise shop. The portfolio is organized as a unified multi-sport platform with each team functioning as a core product while supplementary services like academies, studios, and content channels serve as modules enhancing community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• 品川CC横浜 (Football): Soccer team competing in Kanagawa Prefecture Social League Division 1
• WILDCATS.EXE (3x3 Basketball)
• Rainbow Venus (Cheerleading)
• Bullseyes (American Football)
• PAPELECIAL (Blind Soccer)
• Culture Club
• Studio BRIDGES
• 品川アスレチッククラブ Powered by 品川インターシティ

Quantifiable outcome

• 2nd place nationally in 3x3.EXE PREMIER 2023
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• 明治安田 생명相互会社 (Meiji Yasuda Life Insurance)coreGTM or Marketing Partner · 2 August 2025Official sponsor for Shinagawa CC football team since 2025. Conducts health promotion booths at events including vascular age measurement stations. Supports match day activities.
• ココザス株式会社 (COCOZAS)coreStrategic or Co-development Partner · 12 July 2025Official partner since 2023. Provides financial seminars on asset building for athletes. Supports player life planning and career development. Appears on official YouTube channel.
• シナネンホールディングス株式会社 (Sinanen Holdings)coreGTM or Marketing Partner · 8 July 2025Match day sponsor for Shinagawa LIGA.i blind soccer events. Organizes youth futsal tournament (Sinanen Cup) alongside matches. Provides support including branded event merchandise and share cycle service promotion.
• ベースフード株式会社 (BASE FOOD)coreGTM or Marketing Partner · 10 October 2024Supplier contract for complete nutrition food products. Provides BASE UP SPORTS PROJECT support including meal support for athletes, nutrition education, and event sponsorship. Assists with athlete conditioning.
• JR東日本旅客鉄道株式会社 品川駅 (JR East Shinagawa Station)coreGTM or Marketing Partner · 1 June 2024Special cooperation for sports events. In-station performances by Rainbow Venus. Joint promotion of sports festival events.
• セガサミーホールディングス株式会社 (Sega Sammy Holdings)minorGTM or Marketing Partner · 1 June 2024Special cooperation for 3x3 basketball events. SEGA SAMMY LUX dance team performs at events.
• 富士通株式会社 (Fujitsu)coreGTM or Marketing Partner · 23 June 2023Fujitsu Stadium Kawasaki is home venue for home games. 'Full Stadium Project' events create major attendance drives. Multiple matches hosted annually.
• 日鉄興和不動産株式会社 (Nippon Steel Kowa Real Estate)coreGTM or Marketing Partner · 23 May 2022Club-wide sponsor providing comprehensive support. Co-produces SHINAGAWA KARADA Re-BOOT Week health promotion events. Provides venue access at Shinagawa Intercity for 3x3 basketball tournaments and athletic programs.
• ブルザイズ東京 (Bullseyes Tokyo)coreStrategic or Co-development Partner · 23 May 2022American football team merged into Shinagawa CC in 2022, becoming Bullseyes. Brought extensive X-League experience and established fan base, enhancing multi-sport club synergy.
• 高松建設株式会社 (Takamatsu Construction)minorGTM or Marketing PartnerOfficial partner for Bullseyes American football team
• 日本ミクニヤ株式会社 (Nippon Mikuniya)minorGTM or Marketing PartnerOfficial partner for Bullseyes American football team
• 下館 골프俱楽部 (Shimodate Golf Club)minorGTM or Marketing PartnerOfficial partner for Bullseyes American football team - sponsor golf tournament
• リープ株式会社 (LEAP)minorGTM or Marketing PartnerOfficial partner for Bullseyes American football team based in Shinagawa
• 品川区 (Shinagawa Ward)coreStrategic or Co-development PartnerSpecial co-host for Shinagawa LIGA.i blind soccer events. Co-organizes community sports events including Shinagawa City Run. Provides venue access at Shinagawa Gymnasium.

Scale indicators6 records

Recent moves8 records

Direct peers

• ASV Group: ASV Group is Japan's leading operator of multi-sport community clubs (Latov brand in Sagamihara, Albi football, basketball, volleyball, futsal, etc.) with a near-identical model of combining community engagement, multiple sport teams, youth academies, and corporate sponsorship under one unified brand. This is the closest direct peer to Shinagawa CC's community multi-sport club structure.
• Albi Sagamihara: Albi Sagamihara is the flagship multi-sport community club of ASV Group, operating competitive football, basketball, volleyball, and other sport teams alongside youth academies in the Sagamihara area. Comparable to Shinagawa CC in combining 5+ sports, regional community integration, and corporate sponsorship.
• Tokyo United FC: Tokyo-based community football club competing in the Kanto Soccer League, with a strong emphasis on international community, multi-sport programming, and youth development. Directly comparable to Shinagawa CC's community-engaged, Tokyo-based football operations and academy model.
• Y.S.C.C. Yokohama: Yokohama Sports & Culture Club operates a multi-sport community model in Kanagawa with football, basketball, dance, and cheerleading programs under a single non-profit organization. Highly comparable to Shinagawa CC's geographic location (Kanagawa/Tokyo), sport portfolio breadth, and community sports club governance structure.
• Cobaltore Onagawa: Cobaltore Onagawa is a community-rooted multi-sport club in Miyagi Prefecture that grew from a post-disaster reconstruction initiative into a regional sports organization. Comparable in using sport teams as a vehicle for community revitalization and corporate partnership, similar to Shinagawa CC's BRIDGES regional integration concept.
• Tochigi City FC: Tochigi City FC is a community-owned football club playing in the Japan Football League, with strong municipal and corporate partnership structures and regional identity focus. Comparable to Shinagawa CC in operating sub-pro football with community/CSR-driven revenue mix and corporate sponsorship.
• BIG3: BIG3 is the US-based 3x3 basketball league featuring former professional players in a condensed, fan-friendly format. Directly comparable to the 3x3.EXE PREMIER league where Shinagawa CC's Wildcats.EXE competes, particularly in its athlete-centric, community-engaged model for semi-professional 3x3 basketball.

Broad incumbents

• Fujitsu Frontiers: Fujitsu Frontiers is the X-League American football team operated by Fujitsu, which is also Shinagawa CC's home stadium partner at Fujitsu Stadium Kawasaki. A larger, established X-League incumbent in the same American football ecosystem, providing a benchmark for what scaled, corporate-backed football operations look like in Japan.
• City Football Group: City Football Group is the global multi-club ownership and operator (Manchester City, NYCFC, Melbourne City, etc.) that aggregates community engagement, multi-sport infrastructure, and corporate partnerships at scale. A broad incumbent that demonstrates the scaled version of Shinagawa CC's multi-team, community-sponsor model.

Emerging players

• Athletes Unlimited: Athletes Unlimited operates athlete-centric, community-driven professional sports leagues in the US (basketball, volleyball, lacrosse, softball) with an emphasis on athlete empowerment and fan engagement. Comparable to Shinagawa CC's 1.5 career athlete employment program and inclusive, community-driven positioning as an emerging alternative sports model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scc_bullseyes
• YouTubeyoutube.com/channel/UCoq7wLz-3NlEgCZ_4EmeRtw
• Facebookfacebook.com/shinagawaccbullseyes
• Instagraminstagram.com/scc__football

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinagawa Culture Club