a|train fitness coaching

What a|train fitness coaching does

A|Train Fitness Coaching is a privately held, founder-led boutique fitness coaching business headquartered in Nashville, Tennessee. The company was established by Anita Slaughter in 2000 (training since 1996) and operates from a single studio at 3110 Hillcrest Pl, Nashville, TN, with an active service reach into Franklin, TN. It employs approximately eight certified coaches and delivers individualized personal training, duo training, small group and team training, Precision Nutrition-certified nutrition coaching, RRCA-certified endurance and speed coaching, and kinesiotaping services.

The underlying technology layer is limited: service delivery relies on in-person studio sessions, live and recorded virtual classes via Zoom, and a proprietary iOS mobile app (launched in 2023) that offers customizable subscription programming. There is no disclosed AI/ML, automation layer, or third-party SaaS stack beyond Zoom, Squarespace-hosted web properties, and standard e-commerce. The mobile app functions as a content/programming distribution channel rather than an intelligent coaching engine.

The business model is predominantly professional services revenue (one-on-one and small-group training, nutrition and endurance coaching) with a small subscription component via the app and modest merchandise sales through an online shop. Pricing is opaque and quote-based, requiring direct contact for rates. Customer acquisition is driven by referral partnerships with local healthcare providers (chiropractors, physical therapists, massage therapists) in Nashville and Franklin, alongside earned media (Nashville Voyager feature, Nashville Scene Best Personal Trainer 2021). The company maintains a strategic partnership with Survivor Fitness to serve cancer survivors and a commercial partnership with Thorne Dispensary for supplement recommendations. No external funding, M&A activity, or investor backing has been disclosed.

Name

a|train fitness coaching

Legal name

A|Train Fitness Coaching

Website

https://atrainfitnesscoaching.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

A|Train Fitness Coaching is a privately held, founder-led boutique fitness coaching business in Nashville, Tennessee, employing about eight certified coaches to deliver personalized in-person, Zoom-based, and iOS app personal training, nutrition, sports performance, and endurance coaching to individuals and small groups.

Ownership category

akta.pro rank

Product category

Fitness Coaching Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD), Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning Bootcamps (HSADABAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Personal training services
• Nutrition coaching
• Sports performance coaching
• Endurance running coaching
• Small group fitness

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Services: One-on-one and duo personal training sessions for clients of all ages and fitness levels, customized to individual needs and goals.
2. Small Group and Team Training: Small group coaching for athletes and recreational fitness enthusiasts, as well as large group and team training sessions.
3. Nutrition Coaching: Certified Precision Nutrition specialists providing nutrition coaching integrated with personal training programs.
4. Virtual Programming and App Subscriptions: Customizable programming through mobile app with subscription programs. Includes live and recorded virtual class versions.
5. Merchandise Sales: Branded fitness apparel including t-shirts, tank tops, and dog tank tops sold through e-commerce shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

A|Train Fitness Coaching is a boutique fitness coaching business that delivers personalized one-on-one, duo, small group, and team training alongside Precision Nutrition-guided nutrition coaching, RRCA-certified endurance and speed coaching, and kinesiotaping services. Training is delivered in-person at its Nashville studio, virtually via Zoom, and through a proprietary customizable iOS app subscription, with specialized cancer-recovery programming offered through a Survivor Fitness partnership.

Product overview

A|Train Fitness Coaching is a fitness coaching business offering a combination of in-person and digital services. Core offerings include Personal Training (individual and duo), Small Group Coaching, Team Training, Nutrition Coaching (Precision Nutrition certified), Endurance/Speed Coaching (RRCA certified), and Kinesiotaping services. The company delivers virtual programming through its proprietary A|Train Mobile App (available on iOS) and live Zoom sessions. Group fitness offerings include Fit Force (circuit training class) and Triple A (body weight/cardio class). The business operates from a Nashville physical location and also serves clients virtually. A merchandise line featuring branded apparel (tank tops, t-shirts, pet apparel) is available through the online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one customized personal training plans for clients of all ages and fitness levels, tailored to individual needs and goals.
• Duo Personal Training Tailored workouts for pairs training together with a workout partner of similar fitness level.
• Small Group Coaching Small group training for athletes focusing on sport-specific strength and conditioning, as well as generalized programs for recreational fitness enthusiasts.
• Team Training Generalized fitness training for large groups as well as sport-specific strength and conditioning team training delivered off site.
• Nutrition Coaching Certified Precision Nutrition Specialist-guided nutrition coaching integrated with personal training programs.
• Endurance and Speed Coaching Certified RRCA running coaching for half and full marathons (including Boston qualifiers), ultra trail races, sprinters, and speed development.
• Kinesiotaping Certified KT Kinesiotaping Specialist services for injury prevention, recovery support, and performance enhancement.
• Survivor Fitness Partnership Program One-on-one personal training and nutritional support for cancer survivors delivered through A|Train's affiliate partnership with Survivor Fitness.
• A|Train Mobile App Customizable programming app offering subscription programs and virtual fitness content delivery for remote clients on iOS.
• Fit Force Class High-energy 45-minute full-body circuit-style class combining strength, cardio, and core work designed for all fitness levels.
• Triple A Class Dynamic explosive fitness class incorporating body-weight strength training and cardio with emphasis on lower body and core, available in-studio or via Zoom.
• Women's Ideal Racerback Tank Athletic racerback tank top for women, slim fit, lightweight tri-blend fabric for active lifestyle wear.
• A-Train Fitness Dog Tank Top Sporty pet tank top designed for active dogs with gym logo, made from combed ringspun cotton with reinforced binding.
• A-Train Logo Tee Minimalist navy athletic t-shirt with subtle geometric A-Train logo, ultra-soft tri-blend fabric, retail fit for gym or casual wear.

Quantifiable outcome

• Coach has produced marathon finishers including Boston qualifiers and ultra marathon competitors (sub 26 hour 100 mile ultra)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Survivor FitnesscoreStrategic or Co-development PartnerSurvivor Fitness is a program helping cancer survivors regain their health and wellness through one-on-one personal training and nutritional support. A|Train has partnered as an affiliate gym with trainers and dietitians to serve hundreds of survivors in the Nashville area. Fighting cancer is difficult enough; recovering after treatment shouldn't have to be.
• Thorne DispensaryminorOthersThorne Dispensary partnership providing supplement recommendations and products for A|Train clients. Thorne is a science-based nutrition supplement company.
• Nashville Healthcare Providers (Referral Network)minorChannel Partner/ Reseller/ DistributorReferral network including Dr Christian Canete (Music City Chiropractic), Ben Moore (Evo Performance Therapy), Nashville Sports Massage in Nashville; Dr Travis Morgan, Jess Spradley (Training Room Therapy), Franklin Massage Center in Franklin. These healthcare providers refer clients seeking fitness training services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• F45 Training: Globally franchised boutique group fitness studio offering45-minute functional and HIIT classes — closely comparable to A|Train's small-group Fit Force and Triple A class model and pricing structure.
• Barry's Bootcamp: Premium boutique fitness brand known for coached, high-intensity treadmill + strength sessions. Highly comparable to A|Train's small-group, coach-led, performance-oriented training model.
• Solidcore: Boutique fitness studio offering coach-led strength classes on proprietary equipment. Closely comparable on the boutique, coach-delivered, premium-priced group training dimension.
• SoulCycle: Iconic boutique fitness brand built on community-led, instructor-driven small-group classes. Comparable on boutique positioning and instructor-led delivery even though modality differs.
• Pure Barre: Franchised boutique studio offering coached barre and strength-focused group classes. Comparable on small-group, coach-led, repeat-class subscription model and similar target customer.
• CrossFit (Affiliated Gyms): Network of independently owned affiliate gyms offering coached group strength and conditioning programming. Comparable to A|Train's strength & conditioning / sports performance offering and small-group coach model.

Broad incumbents

• Orangetheory Fitness: Large franchised boutique chain combining coached group cardio/strength sessions with heart-rate technology. Comparable to A|Train in offering coached group fitness with measurable performance outcomes, but at national scale and broader pricing tiers.
• Equinox: Premium multi-service fitness club offering personal training, group classes, and wellness programming under one roof. Comparable on premium positioning and multi-modality offering, though much broader and member-club based.
• Life Time Fitness: Large national fitness operator offering personal training, group classes, nutrition, and recovery services. Comparable on multi-modality, training-plus-nutrition offering, though at vastly larger scale.

Emerging players

• Future: Digital personal training platform pairing clients with remote coaches, personalized programming, and app-based delivery — the most direct comparison to A|Train's virtual/app subscription offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/a-train-fitness-coaching.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about a|train fitness coaching