citistores.inc

What citistores.inc does

Citistores Inc. is a privately held Philippine retail operator founded in 1982 and headquartered in Pasig City. The company runs two distinct department store formats under one corporate umbrella: Centro Department Store, a 22-store nationwide chain offering branded merchandise in accessories, cosmetics, and small appliances with a focus on customer service and aspirational positioning ("Lifestyle aspirations within reach"), and UNO Factory Outlet, a 9-branch discount-focused chain selling appliances, fashion, home goods, toys, sporting goods, shoes, and motor accessories. Combined, Citistores operates 31 physical storefronts spread across Luzon, Visayas, and Mindanao, anchored in mall partnerships with operators including Robinsons Malls, Puregold, Central Mall, Victory Town Center, and XRC Mall.

The company sells through a direct-to-consumer physical retail model supplemented by third-party e-commerce marketplace presence on Shopee, Lazada, and TikTok Shop for both brands. It carries third-party brands such as Bench, Adidas, Levi's, Penshoppe, and Skechers, and runs two loyalty programs — the UNO Panalo Card (₱50 issuance) and the Centro Loyalty Card (₱100 issuance) — both structured on a ₱200-per-point earn mechanic. Revenue is generated almost entirely from one-time merchandise sales through stores and marketplaces; no subscription, licensing, or recurring revenue model is disclosed.

Citistores' go-to-market targets horizontal mass-market Filipino shopper segments split between budget-conscious consumers (UNO) and mid-market shoppers seeking branded department-store experience (Centro). The company has no disclosed external funding, parent company, or institutional investors; ownership appears to be founder/management-held. Active job postings for Site Locators in Luzon and Visayas, a Category Buyer, a Visual Merchandising Manager, and an E-Commerce Team Leader indicate the business is currently in an expansion and organizational scaling phase, though no headcount, revenue, or transaction-level metrics are publicly disclosed.

Name

citistores.inc

Legal name

CITISTORES INC.

Website

https://citistores.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Citistores Inc. is a privately held Philippine retailer operating 22 Centro Department Stores and 9 UNO Factory Outlet branches nationwide, selling branded and discounted fashion, home goods, and appliances to mass-market Filipino consumers via physical stores and Shopee, Lazada, and TikTok Shop.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Luxury Off-Price / Outlet Department Stores (CRAGADAI)

akta.pro secondary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

Keywords

• Department store retail
• Factory outlet merchandise
• Branded fashion retail
• Loyalty rewards program
• Consumer goods retail

Headquarters

HQ city

Pasig

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Merchandise Sales: Revenue generated from direct merchandise sales through physical retail store locations and e-commerce marketplaces. Company operates two retail chains: UNO Factory Outlet (discount-focused) and Centro Department Store (branded merchandise).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Citistores Inc. operates two distinct consumer retail chains in the Philippines—UNO Factory Outlet, offering stylish and affordable appliances, fashion, home goods, toys, school/office supplies, sporting goods, shoes, and motor accessories across 9 branches, and Centro Department Store, offering branded merchandise in accessories, cosmetics, and small appliances with full customer service across 22 stores. The company generates revenue from direct merchandise sales through owned physical stores and third-party e-commerce marketplaces (Shopee, Lazada, TikTok Shop), and operates separate loyalty programs (Uno Panalo Card and Centro Loyalty Card) that earn points on purchases.

Product overview

Citistores Inc is a Philippine retail operator running two distinct department store chains: CENTRO Department Store (22 stores nationwide) offering premium branded merchandise in accessories, cosmetics, and small appliances with exceptional customer service; and UNO Factory Outlet (9 branches) providing stylish, affordable products across appliances, fashion, home goods, toys, and sporting categories. The company also operates loyalty programs for each chain—the Centro Loyalty Card and Uno Panalo Card—enabling customers to earn and redeem points for rewards.

Differentiator

Problem solved

Functional benefit

Brands

• UNO Factory Outlet: Factory outlet chain with 9 branches offering appliances, fashion, home goods, toys, school/office supplies, sporting goods, shoes, and motor accessories. Mission: Helping people save so they can live easier. Vision: Store in every City.
• Centro Department Store

Products and services

• CENTRO Department Store A department store chain with 22 stores across the Philippines offering branded merchandise in accessories, cosmetics, and small appliances, delivered with full customer service and exceptional shopping experience for Filipino consumers.
• UNO Factory Outlet A factory outlet chain with 9 branches across the Philippines offering stylish and affordable products including appliances, fashion, home goods, toys, school/office supplies, sporting goods, shoes, and motor accessories sourced locally and internationally for budget-conscious Filipino consumers.
• Uno Panalo Card (UNO Loyalty Membership) A loyalty rewards card for UNO Factory Outlet shoppers that costs ₱150 to enroll at any participating UNO branch (or obtained via ₱1,500 in qualifying receipts), earns 1 point per ₱200 spent, with points valid for 2 years and membership valid for 3 years.
• Centro Loyalty Card A loyalty rewards card for Centro Department Store shoppers that costs ₱100 to enroll at any participating Centro branch (or obtained via ₱2,000 in qualifying receipts), earns 1 point per ₱200 spent, with points redeemable for discounts and special rewards.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Victory Town CenterminorChannel Partner/ Reseller/ DistributorMall partner hosting UNO Factory Outlet location
• Central MallminorChannel Partner/ Reseller/ DistributorMall partner hosting UNO Factory Outlet location
• Robinsons MallsminorChannel Partner/ Reseller/ DistributorMall partner hosting UNO Factory Outlet location
• PuregoldminorChannel Partner/ Reseller/ DistributorMall partner hosting UNO Factory Outlet and Centro Department Store locations
• XRC MallminorChannel Partner/ Reseller/ DistributorMall partner hosting UNO Factory Outlet location
• BenchminorGTM or Marketing PartnerBrand partner sold at Centro Department Store
• AdidasminorGTM or Marketing PartnerBrand partner sold at Centro Department Store
• Levi'sminorGTM or Marketing PartnerBrand partner sold at Centro Department Store
• PenshoppeminorGTM or Marketing PartnerBrand partner sold at Centro Department Store
• SkechersminorGTM or Marketing PartnerBrand partner sold at Centro Department Store
• Supplier PartnerscoreStrategic or Co-development PartnerNew supplier partnerships sought for nationwide chain of department stores. Suppliers can apply through the Become a Supplier page. Sampling conducted every 2nd Monday of the month. Contact: Stephanie Ninolla, Sampling Department, +63 977 028 6022

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• SM Retail Inc. Subsidiary of SM Investments that operates The SM Store, SM Supermarket and SM Hypermarket across the Philippines. Directly comparable as the country's largest department store and general merchandise retail chain, with far greater scale and supplier leverage than Citistores.
• Robinsons Retail Holdings Inc. Operates Robinsons Department Store plus supermarkets, DIY and convenience formats nationwide. Competes directly with both Centro and UNO in provincial and Metro Manila locations and shares mall-anchor relationships with Citistores via Robinsons Malls.
• Puregold Price Club Inc. Mass-market supermarket and general merchandise retailer; parent of S&R Membership Shopping and a key mall partner hosting Citistores locations. Comparable as a value-oriented general merchandise operator targeting similar budget-conscious Filipino shoppers.

Direct peers

• Metro Department Store (Metro Retail Stores Group): Mid-sized Philippine department store chain offering apparel, cosmetics, appliances and home goods. Closest like-for-like comparison to Centro Department Store in terms of category mix, target customer and provincial footprint.
• Rustans Commercial Corporation: Operates Rustans Department Store and Shoppers' Stop in the Philippines, focused on branded apparel, cosmetics and home goods. Comparable to Centro as a branded-assortment department store serving aspirational Filipino shoppers.

Regional players

• Gaisano Grand Group: Family-run regional department store and supermarket operator concentrated in Visayas and Mindanao. Directly comparable to Citistores in serving tier 2-3 provincial Filipino cities with mixed apparel, appliance and general merchandise.
• Walter Mart: Community-mall anchored department store and supermarket chain in Luzon. Comparable to Citistores' provincial mall-based department store strategy and similar mix of apparel, home goods and small appliances.

Emerging players

• Landers Superstore: Membership-based big-box general merchandise retailer offering apparel, appliances, groceries and lifestyle goods. Comparable to UNO Factory Outlet as a value-oriented multi-category retail format competing for budget-conscious Filipino families.
• MR.D.I.Y. Fast-growing value general merchandise retailer with a wide assortment of household, personal care and lifestyle items. Comparable to UNO Factory Outlet's affordable everyday-goods value proposition and rapid physical rollout in the Philippines.

Others

• Shopee Philippines: One of the three e-commerce marketplaces where Citistores operates official storefronts. Relevant as the platform partner that drives a meaningful portion of Citistores' online sales and shapes its digital channel economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnoFactoryOutlet
• LinkedInlinkedin.com/company/citistores

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about citistores.inc