HS Perifal

What HS Perifal does

HS Perifal AB is a Swedish heating equipment supplier headquartered in Falköping, Sweden, founded in 1982 and operating as a regional entity under the Baxi brand within the Baxi Group. The company distributes a comprehensive portfolio of residential and commercial heating products to the Swedish market, including wood-fired boilers (Vedpannor), pellet boilers (Pelletspannor), wood chip boilers (Flispannor), air/water heat pumps (Perifalpumpen LV418, MDV Nature 8-16 kW), air/air heat pumps (MSX-15), Schiedel-branded fireplace stoves (Sargas, Mimas, Sirius, Isokern), and complete chimney systems. Underlying technology centers on high-efficiency heat pump engineering — EVI (Enhanced Vapor Injection) compressors with plate heat exchangers delivering SCOP 5.2, A+++ energy class at both 35°C and 55°C supply temperatures, twin-rotary inverters with variable speed operation (25-90 Hz), and cold-climate performance down to -35°C — paired with bioenergy combustion systems and German-certified indoor air-independent fireplace technology.

The business operates primarily through a channel-based go-to-market: certified VVS (plumbing and heating) installers and authorized resellers across Sweden provide professional installation to end customers, complemented by direct e-commerce through the Baxi shop for accessories and spare parts. Revenue is generated via one-time hardware sales at recommended retail prices to end customers, with indicative ASPs from 17,995 SEK for the MSX-15 air/air heat pump to 84,995 SEK for the LV418 air/water heat pump (plus installation kits and boiler packages). The company pursues a hybrid heating thesis — combining bioenergy with heat pump technology — and is the first in Sweden to offer up to 16 years of security insurance on wood-fired boilers via its partnership with Arctic.

HS Perifal employs approximately 10 staff in a lean sales, marketing, and channel-support structure, with customer acquisition and post-sale service executed through the certified installer network. Marketing channels include trade show participation (Skogsmaskindagarna, Borgeby Fältdagar, Nordbygg, Skog & Maskin), a traveling exhibition bus, monthly email newsletters, customer case-study videos, summer engagement competitions, and school educational outreach. Customer segments are Swedish homeowners with houses and villas (primary) and commercial/industrial property operators (secondary), with the homeowner segment driving the core residential product line and the property/industrial segment served through the dedicated Stora anläggningar division and Hargassner industrial boilers.

Name

HS Perifal

Legal name

HS Perifal AB

Website

https://baxi.se

Company type

Private

Founded year

1982

Operating status

Operating

Short description

HS Perifal AB is a Swedish heating equipment distributor founded in 1982, operating under the Baxi brand. It supplies wood-fired boilers, heat pumps, fireplaces, and chimneys to Swedish homeowners and property operators through a certified installer network, with approximately 10 employees.

Ownership category

akta.pro rank

Product category

Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industries

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

Keywords

• Wood-fired boilers
• Heat pumps
• Pellet boilers
• Heating equipment
• Fireplace stoves

Headquarters

HQ city

Falköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware sales - Heating products: HS Perifal generates revenue primarily through the sale of heating equipment including wood-fired boilers, pellet boilers, chip-fired boilers, heat pumps, fireplace stoves, storage tanks, and accessories. Products are sold through a network of resellers/installers in Sweden with recommended retail prices to end customers.
2. Accessories and spare parts: Sale of accessories including thermostats, valves, charging equipment, thermometers, shunt automatics, electrical equipment, and spare parts for all Baxi products through e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HS Perifal AB distributes and sells heating equipment under the Baxi brand across Sweden. The portfolio includes wood-fired boilers, pellet boilers, wood chip boilers, air/water and air/air heat pumps, fireplace stoves (Schiedel and Isokern), buffer tanks, chimneys, and accessories. Products are sold through a network of certified VVS installers to residential homeowners and through a dedicated large-installations channel to commercial and industrial properties.

Product overview

HS Perifal is a Swedish heating solutions company distributing products under the Baxi brand. The product portfolio centers on bioenergy and heat pump systems for residential and commercial heating. Core offerings include wood-fired boilers (Vedpannor), pellet boilers (Pelletspannor), and wood chip boilers (Flispannor) in various capacity ranges. The company also distributes air/water and air/air heat pumps including the Perifalpumpen LV418 and MSX-15. Fireplace products include Schiedel branded fireplaces (Sargas, Mimas, Sirius) and Isokern inserts. Supporting products include buffer accumulator tanks, expansion vessels, pellet burners (HSPB, HS20), and complete chimney systems. For large installations, Hargassner industrial pellet and wood chip boilers are offered. Accessories cover valves, thermostats, charging equipment, and shunt automation. The company emphasizes hybrid heating solutions combining bioenergy with heat pump technology, backed by extended insurance programs up to 16 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Perifalpumpen LV418 Air/water heat pump with EVI compressor technology, SCOP 5.2, energy class A+++. Features 4.3-18.7 kW capacity range, built-in mobile connectivity with 5 years data traffic, inverter-controlled Panasonic compressor. For Swedish residential and commercial heating systems.
• MSX-15 Air/air heat pump built for Nordic climates, operating down to -35°C. Features SCOP 5.1, A+++ energy class, twin-rotary GMCC compressor, WiFi module included, 0.75-7.2 kW power range. Priced at 17,995 SEK. For Swedish homeowners.
• Vedpannor (Wood-fired boilers) Wood-fired boilers including Complete boiler packages (Kompletta pannpaket). Multiple models available including Excellent series. Eligible for 16-year security insurance program from November 2025. For Swedish residential heating.
• Pelletspannor (Pellet boilers) Pellet-fired boilers for residential heating. Included in the extended security insurance program. For Swedish homeowners with automated biomass heating requirements.
• Flispannor (Wood chip boilers) Wood chip-fired boilers for larger residential and commercial heating requirements. For properties requiring automated biomass heating with wood chips.
• Schiedel Sirius 1.1 & Sirius 3.1 Updated fireplace models. Sirius 1.1 has large front glass door; Sirius 3.1 adds side glass for 180° fire viewing. Approved for indoor air-independent use per German standards. Can be combined with Permeter AIR supply air chimney. For Swedish homeowners.
• Schiedel Sargas Simple and stylish wood-burning fireplace with large combustion chamber and large high front glass for high ambiance. Part of Schiedel fireplace range for Swedish residential heating.
• Schiedel Mimas Latest addition to the fireplace range, tall and round with exclusive appearance. Can be complemented with heat accumulator for long heat release. For Swedish residential ambient heating.
• Isokern Celsius Stove insert fully integrated into Isokern DM44 module. Can be delivered as building kit or complete with plaster and paint. For Swedish residential fireplace installations.
• Hargassner Pelletspannor (Industrial Pellet Boilers) Industrial-scale Hargassner pellet boilers for properties, industries and large installations. Distributed through HS Perifal for Swedish commercial and industrial heating applications.
• Hargassner Flispannor (Industrial Wood Chip Boilers) Industrial-scale Hargassner wood chip boilers for larger facilities. Distributed through HS Perifal for Swedish commercial and industrial heating applications.

Quantifiable outcome

• SCOP values up to 5.2 achieving A+++ energy class
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ArcticcoreStrategic or Co-development Partner · 1 November 2025Extended partnership with Arctic to provide security/guarantee insurance on HS Perifal products including heat pumps and wood-fired boilers. Includes 6 years of free insurance coverage, extendable up to 16 years. Covers age deductions and deductibles for sudden and unforeseen damage, including lightning and storm damage.
• SchiedelcoreTechnology or IntegrationExclusive supplier of Schiedel fireplace stoves and chimneys. Schiedel braskaminer combine innovative technology and functional design with high-quality, energy-efficient, elegant and space-saving fireplaces. Includes complete solutions where fireplace and chimney work together.
• HargassnerminorChannel Partner/ Reseller/ DistributorSupplier of Hargassner pellet and wood chip boilers for larger installations. Products available through HS Perifal for commercial and industrial properties.
• BaxicoreChannel Partner/ Reseller/ DistributorHS Perifal AB is part of Baxi Group. The company operates under both brands, with Baxi e-commerce platform handling online sales of accessories and spare parts. HS Perifal has operated for over 40 years heating Swedish homes.
• Professionals NordminorGTM or Marketing PartnerRecruitment partner for hiring administrative staff. HS Perifal collaborates with Professionals Nord for recruitment processes including job postings and candidate screening.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NIBE Energy Systems: Sweden-headquartered heat pump and heating solutions manufacturer. Highly comparable as a Nordic-rooted player offering heat pumps, boilers, and HVAC systems to the same residential Swedish customer base, though at significantly greater scale.
• Viessmann: German heating technology group offering boilers, heat pumps, and hybrid heating systems across Europe. Comparable to HS Perifal across the full heating portfolio and competes for the same Swedish residential and commercial retrofit customers.
• Bosch Thermotechnology: Broad heating portfolio (heat pumps, boilers, hybrid systems) sold in Sweden via installer networks. A scaled incumbent competitor against HS Perifal across multiple product categories.
• Daikin Sweden: Global heat pump leader with strong Nordic presence and an installer-driven GTM model in Sweden. Directly competes with HS Perifal's air-source heat pump offerings on efficiency and scale.

Direct peers

• Thermia (Danfoss): Swedish heat pump brand now part of Danfoss, selling ground-source and air-source heat pumps to Swedish homeowners via an installer network. Directly competes with HS Perifal's heat pump line and shares the Nordic-optimization positioning.
• IVT (Bosch Thermotechnology): Long-established Swedish heat pump brand under Bosch, distributing heat pumps through a certified installer channel in Sweden. Closely matches HS Perifal's GTM model of installer-mediated residential heat pump sales.
• CTC (Enertech Group): Swedish heating manufacturer offering heat pumps, pellet boilers, and wood-fired systems for residential and commercial use. Highly comparable mixed bioenergy + heat pump portfolio sold through Swedish installers.
• Hargassner: Austrian manufacturer of pellet and wood-chip boilers for residential and industrial customers. HS Perifal resells Hargassner products directly, making them a hybrid partner/direct competitor in the Swedish large-installation pellet/chip boiler segment.

Others

• Schiedel: European fireplace stove and chimney manufacturer that supplies HS Perifal as its exclusive Swedish distributor. Adjacent ecosystem participant — supplier relationship that overlaps product categories.
• Baxi Group: Parent brand/strategic operating entity under which HS Perifal AB operates. Comparable as a Swedish heating brand but functions as the umbrella group rather than a direct market competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hsperifal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HS Perifal