american saddlebred horse association of michigan

What american saddlebred horse association of michigan does

The American Saddlebred Horse Association of Michigan (ASHAM), legally American Saddlebred Horse Association of Michigan, Inc., is a Michigan-incorporated nonprofit corporation that promotes amateur horsemanship and competition alongside responsible breeding and training of the American Saddlebred horse. Its primary constituents are amateur horse owners and riders, junior/youth exhibitors, and equestrian barns and stables in Michigan and adjacent Midwest states, served through a tiered membership program (Family $45, Senior $30, Junior $20, Honorary free) and a calendar of sanctioned horse shows that accumulate points toward year-end awards.

ASHAM's core program portfolio comprises The Crystal Horse Show (the flagship multi-breed charity competition held at Shiawassee County Fair Grounds), the annual Midwest Show Horse Directory (a color publication distributed to members, advertisers, and industry suppliers), year-end high point awards across 30+ divisions and academy-level awards, the Frances Dodge Sportsmanship Award, and a Farm Directory of ASHAM-affiliated breeding, training, lesson, and sales facilities. Operational infrastructure is light: a Wix-hosted website, Facebook, Instagram, and Rumble social channels, online entries through horseshowsonline.com, and a board of 15-18 volunteer directors.

Revenue is generated from four streams — recurring annual membership dues, transaction fees from horse show entries and the year-end banquet, advertising and page auctions in the Midwest Show Horse Directory, and event sponsorship contributions from small local businesses (e.g., Michigan Fence Company, C-Allan Fine Jewelry, Scramlin Feeds, Reggie's Pet Lovers). The association operates as Official Charter Club of Region 8 in the American Saddlebred Horse & Breeders Association's worldwide network of more than 50 Charter Clubs, which provides recognized standing within the broader Saddlebred community.

Name

american saddlebred horse association of michigan

Legal name

American Saddlebred Horse Association of Michigan, Inc.

Website

https://asham.org

Company type

Private

Operating status

Operating

Short description

The American Saddlebred Horse Association of Michigan is a nonprofit membership organization that promotes amateur horsemanship, competition, and breeding of the American Saddlebred horse through sanctioned horse shows, year-end point awards, and the annual Midwest Show Horse Directory, serving amateur riders, junior exhibitors, and equestrian barns across Michigan and the Midwest.

Ownership category

akta.pro rank

Product category

Equestrian Breed Association

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Equestrian association
• Horse shows
• Breed promotion
• Amateur horsemanship
• Saddlebred competitions

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Dues: Annual membership dues from Family ($45), Senior ($30), Junior ($20), and Honorary (free) members. Membership year runs December 1 to November 30.
2. Horse Show Events: Revenue generated from horse show entry fees, sponsorship packages, and event-related activities including online entries through horseshowsonline.com.
3. Magazine/Directory Advertising: The Midwest Show Horse Directory is published annually and distributed to members, advertisers, and suppliers to the horse industry. Revenue from advertising placements and page auctions.
4. Annual Banquet: Annual banquet events featuring cash bar, dinner, and award presentation. Revenue from ticket sales and silent auction of Prime Midwest Show Horse Directory pages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ASHAM is a nonprofit membership association that promotes amateur horsemanship and competition along with responsible breeding and training of the American Saddlebred horse. It operates an annual horse show (The Crystal Horse Show), publishes the Midwest Show Horse Directory, administers year-end high point and academy awards programs, and maintains an approved point show circuit across Michigan and the Midwest.

Product overview

The American Saddlebred Horse Association of Michigan (ASHAM) is a non-profit membership organization that offers a portfolio of programs and services centered around promoting amateur horsemanship and competition along with responsible breeding and training of the American Saddlebred. The core offerings include horse shows (such as The Crystal Horse Show), the annual Midwest Show Horse Directory magazine, Year End Awards programs (both High Point and Academy awards), the Frances Dodge Sportsmanship Award, a Farm Directory, an Approved Point Shows listing, and membership with various benefit tiers. These products work together to support the Michigan horse industry through competition, education, and community building.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Annual membership program providing eligibility for end-of-year high point awards, academy recognition, annual magazine/calendar, and access to sanctioned point shows. Designed for amateur Saddlebred horse owners, riders, and youth exhibitors.
• The Crystal Horse Show

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• American Saddlebred Horse & Breeders Association (ASHA)coreStrategic or Co-development PartnerASHAM is an Official Charter Club of ASHA Region 8. ASHA's worldwide network of more than 50 Charter Clubs enriches the American Saddlebred experience for members. Clubs promote American Saddlebreds at the local level and help newcomers learn about the breed.
• Michigan Fence CompanyminorGTM or Marketing PartnerSponsor providing Morning Coffee and Donuts at The Crystal Horse Show.
• C-Allan Fine JewelryminorGTM or Marketing PartnerSponsor of ASHAM events.
• Scramlin FeedsminorGTM or Marketing PartnerSponsor and raffle contributor for ASHAM events.
• Reggie's Pet LoversminorGTM or Marketing PartnerSponsor for ASHAM events.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• American Saddlebred Horse & Breeders Association (ASHBA): ASHBA is the national parent breed association for the American Saddlebred and operates the worldwide Charter Club network of which ASHAM is Region 8. Directly comparable as a Saddlebred membership/registry body, but operates at a national scope with broader programs (registry, youth, futurities) that ASHAM does not run.
• Arabian Horse Association: National association for Arabian horses; ASHAM's Crystal Horse Show explicitly features Arabian classes. Directly comparable in scope (membership, shows, awards, regional clubs) but operates at a much larger national scale.
• United States Equestrian Federation (USEF): USEF is the national governing body for equestrian sport in the U.S. ASHAM's point-show system functions in parallel to USEF-recognized competitions. Comparable as an equestrian governing/competition organization but operates at a much higher tier.
• American Quarter Horse Association (AQHA): Largest U.S. breed association with a similar show/awards/membership structure. Comparable in model but vastly larger; illustrates both the template ASHAM follows and the scale ceiling ASHAM faces relative to mainstream breeds.

Direct peers

• American Morgan Horse Association (AMHA): AMHA is a national breed association for Morgan horses that organizes shows, point systems, year-end awards, and youth programs - the same core service bundle ASHAM offers for Saddlebreds. Directly comparable membership-driven show-association model; differs only by breed focus.
• American Hackney Horse Society: National breed registry and show-association for Hackney horses, which ASHAM already includes in its shows. Closely mirrors ASHAM's event + awards + membership model, making it the most apples-to-apples peer for a Saddlebred-focused affiliate.

Emerging players

• Pinto Horse Association of America: Color-breed registry that ASHAM's Farm Directory lists (Pinto Saddlebreds). Comparable in breed-association model and overlaps ASHAM in niche equestrian segments, including some cross-registration of multi-breed horses.
• Friesian Horse Society / FPZV: Niche breed association mentioned in ASHAM's Farm Directory for Friesian exhibitors. Comparable membership/show-association model at a small-breed scale, similar to ASHAM's regional niche positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asham.org
• Instagraminstagram.com/asham_saddlebred

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about american saddlebred horse association of michigan