What Truly USA does

Truly USA is the U.S. subsidiary of Truly International Holdings Ltd (HKEX: 0732), a Hong Kong-listed display manufacturer founded in 1980 with 40+ years of industry presence. Headquartered in Alhambra, California, the company develops and manufactures custom LCD, TFT, OLED, and AMOLED display modules targeting OEMs across four primary verticals: automotive, medical device, industrial/rugged, and consumer electronics. Its product portfolio spans display sizes from 0.96 to 15.26 inches with brightness up to 1,500 nits, operating temperatures from -30°C to 85°C, and integration options including In-Cell/On-Cell touch, optical bonding, surface coatings (AG/AF/AR/ODLC), and cover glass lamination. All manufacturing is conducted at the parent group's 10+ production facilities in China, while the U.S. office provides engineering support, rapid prototyping, and real-time design validation for North American OEM customers.

The business model is a direct-to-OEM hardware sale with quote-based, non-publicly-disclosed pricing and volume-based commercial terms. Truly USA generates revenue through three primary streams: custom display module sales (the dominant stream), touch module integration as an add-on value layer, and optical bonding/surface treatment services. Customer relationships are characterized by long lifecycle commitments of 5-7 years, particularly for industrial and medical applications, creating switching costs once a display is qualified into an OEM platform. The company holds key regulatory certifications—IATF 16949 (automotive), ISO 13485 (medical), FDA 21 CFR Part 11, and DICOM Part 14—that gate entry into regulated OEM supply chains and serve as a meaningful competitive barrier.

Truly USA's go-to-market is enterprise field sales targeting Tier-1 automotive suppliers, medical device OEMs, and industrial innovators, supported by a content marketing strategy (SEO-optimized educational content, technical documentation, CAD files, and datasheets) to capture top-of-funnel OEM engineering demand. In September 2025, the company announced a new 11-model automotive TFT LCD lineup spanning 7.0 to 15.26 inches with mass production scheduled for Q3-Q4 2025, signaling continued investment in the automotive cockpit and HUD segments as priority growth areas.

Name

Truly USA

Legal name

Truly USA

Website

https://trulyusa.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Truly USA, the U.S. subsidiary of Hong Kong-listed Truly International Holdings (HKEX: 0732), manufactures custom LCD, TFT, OLED, and AMOLED display modules for automotive, medical, industrial, and consumer electronics OEMs across North America.

Ownership category

akta.pro rank

Product category

Display Modules / Electronic Components Manufacturing

NAICS

Semiconductor and Other Electronic Component Manufacturing (33441), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electronic Components & Accessories (3670), Electronic Components, Nec (3679)

akta.pro primary industry

Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics) (HDAHALAN)

akta.pro secondary industries

Industrial & Rugged Displays (Harsh Environment) (HDACADAK), Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF), Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing) (CRACALAB)

Keywords

• Custom LCD displays
• TFT display modules
• OLED AMOLED panels
• Automotive display solutions
• Medical grade displays

Headquarters

HQ city

Alhambra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Display Module Sales: Sale of custom LCD, TFT, AMOLED, and PMOLED display modules manufactured to OEM specifications for automotive, medical, industrial, and consumer electronics applications. Revenue generated through direct OEM sales with custom specifications and volume-based pricing.
2. Touch Module Integration: Integration of touch sensors (OGS, GFF, On-Cell, In-Cell) into display modules, adding value through combination of display and touch assembly.
3. Optical Bonding and Surface Treatment: Application of optical bonding, AG/AF/AR/ODLC coatings, and cover glass lamination services for enhanced display durability and visibility.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Truly USA designs and manufactures custom LCD, TFT, OLED, and AMOLED display modules with integrated touch, optical bonding, surface treatment, and PCBA/assembly services. Products are sold directly to automotive, medical, industrial, and consumer electronics OEMs for embedding into their end products. Standard sizes range from 0.96" to 15.26", with brightness up to 1,500 nits, operating temperature from -30°C to 85°C, and full regulatory certifications (ISO 13485, IATF 16949, FDA, DICOM).

Product overview

Truly USA is a custom display manufacturer and subsidiary of Truly International Holdings (HKEX: 0732), offering an integrated portfolio of display solutions spanning LCD, TFT, OLED, and AMOLED technologies. The company's product portfolio includes four vertical solution lines: Automotive Display Solutions (clusters, HUDs, center displays, rear-seat entertainment), Consumer Device Display Solutions (smartphones, wearables, tablets), Industrial & Rugged Display Solutions (HMIs, rugged handhelds), and Healthcare & Medical Display Solutions (DICOM monitors, patient monitors). These are supported by core manufacturing capabilities including Touch Module Integration (OGS, GFF, On-Cell, In-Cell), Optical Bonding Services, Surface Treatment (AG/AF/AR/ODLC coatings), and PCBA & Final Assembly. Truly offers both standard and fully customized display modules with sizes ranging from 0.96 inches to 15.26 inches, brightness levels up to 1,500+ nits, and operating temperatures from -30C to +85C. With over 40 years of expertise, 500M+ displays shipped, and 10+ production facilities, the company provides end-to-end manufacturing from panel production through module assembly, targeting automotive, medical, industrial, and consumer electronics OEMs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• High-brightness displays up to 1,500 nits for outdoor visibility
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Truly Semiconductors Ltd. / Truly GroupcoreTechnology or IntegrationParent company and manufacturing arm providing TFT, AMOLED, and PMOLED panel production capabilities. Backed by Truly International Holdings (HKEX: 0732) with global manufacturing scale.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BOE Technology Group: One of the world's largest LCD and OLED display panel manufacturers, supplying automotive, mobile, and industrial display modules. Directly competes with Truly USA across TFT LCD and OLED panel/module sales to OEMs.
• Tianma Microelectronics: Specializes in small-to-medium-size LCD and AMOLED display modules for automotive, medical, industrial, and consumer applications. Closely comparable to Truly USA in target markets, product range, and custom OEM business model.
• AU Optronics (AUO): Major Taiwanese display manufacturer producing TFT LCD and AMOLED panels for automotive, industrial, and consumer electronics. Competes with Truly USA in mid-size display modules and custom OEM solutions.
• Innolux Corporation: Taiwanese TFT LCD panel manufacturer with strong presence in automotive, industrial, and consumer display markets. Similar mid-size panel/module positioning and OEM customer base as Truly USA.
• Japan Display Inc. (JDI): Japanese display manufacturer focused on small-to-medium LTPS LCD and OLED for automotive, medical, and consumer applications. Directly comparable in product portfolio and target verticals.
• HannStar Display: Taiwan-based TFT LCD panel maker serving consumer electronics, industrial, and automotive customers with small-to-medium displays. Comparable in scale and OEM custom display business model.

Broad incumbents

• LG Display: Global leader in OLED and large-area LCD panels with broad automotive, TV, and IT display offerings. Overlaps with Truly USA in automotive cockpit and consumer OLED but at significantly larger scale.
• Samsung Display: Samsung's display arm and global OLED leader serving smartphones, wearables, automotive, and IT. Competes with Truly USA in premium AMOLED modules and emerging automotive display programs.

Emerging players

• Kopin Corporation: U.S.-based specialist in microdisplays for AR/VR, defense, and industrial HMD applications. Overlaps with Truly USA in ruggedized specialty displays and emerging AR/industrial wearable segments.
• Visionox Technology: Chinese OLED display specialist with growing AMOLED and PMOLED capabilities for wearables, smartphones, and automotive applications. Comparable emerging player in OLED technology stack overlapping Truly USA's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truly USA