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schoolsfirst federal credit union

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uuid02mbsh1

Namestring
schoolsfirst federal credit union
Legal namestring
SchoolsFirst Federal Credit Union
Websiteurl
calpolyfcu.org
Company typeenum
Private
Founded yearint
1934
Descriptiontext

SchoolsFirst Federal Credit Union is a federally chartered, member-owned credit union founded in 1934 by 126 school employees who pooled $1,200. It is the largest credit union in California and the third largest in the United States, serving more than 1.5 million members across California through over 70 full-service branches and a digital banking platform used by more than 1 million members monthly. The credit union operates two wholly-owned subsidiaries, SchoolsFirst Insurance Services, LLC and SchoolsFirst Plan Administration, LLC, the latter acting as Third-Party Administrator for 403(b), 457(b), and FICA Alternative retirement plans for nearly 400 California school districts, charter schools, community colleges, and county offices of education.

The product portfolio spans core retail banking (Free Checking, Share Savings, Money Market, Share Certificates up to 4.10% APY), consumer lending (auto loans from 4.59% APR, personal loans, mortgages from 6.54% APR, home equity loans and HELOCs), credit cards (Inspire Mastercard from 12.00% APR with no annual, balance transfer, or cash advance fees), and a specialized school-employee product line including Summer Saver at 6.00% APY, Paycheck Planner, Auto Loan with Summers Off, Sabbatical Leave Bond, and 403(b)/457(b) plans. The technology stack combines a mobile and online banking platform, Zelle peer-to-peer payments, 30,000+ fee-free ATMs through the CO-OP network, and digital portals including Participant Center and District Center for retirement plan administration. Value-added services include Home360, Car Buying Services, GAP Plus, Mechanical Repair Coverage, insurance products (auto, home, life, long-term care, umbrella), and financial wellness programming through GreenPath and Money IQ.

The business model is member-owned cooperative with tax-exempt status under credit union regulation. Revenue is generated primarily through net interest income on the loan portfolio (auto, mortgage, home equity, personal, credit card), supported by deposit-based share savings and certificates, fee income from account services, and managed-services revenue from Third-Party Administrator operations serving California school districts. Distribution is omnichannel, combining physical branches, phone banking, mobile and online channels, and an extensive community engagement program spanning school district partnerships, education foundations, Children's Miracle Network Hospitals, and sponsorships. Geographic footprint is restricted to California, with the most recent expansion entering Ventura County in June 2026.

Short descriptiontext

SchoolsFirst Federal Credit Union is a federally chartered, member-owned credit union serving more than 1.5 million California school employees and their families through 70+ branches and digital banking. It is the largest credit union in California and third largest in the United States, with over $37 billion in assets.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersSanta Ana, United States
HQ citystring
Santa Ana
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
credit union services, retail banking, consumer lending, mortgage loans, retirement plan administration
Industry4 codes
1Community Credit Unions (Retail/Consumer Focus)
CodeFSABAEAAPrimaryYes
2Student & Youth Banking
CodeFSABAAAHPrimaryNo
3Education Funding Planning (College/529)
CodeFSAEAAAFPrimaryNo
4Education Line of Credit (Education LOC)
CodeFSAKAEAHPrimaryNo
NAICS code3 codes
  • Credit Unions522130
  • Credit Unions52213
  • Savings Institutions and Other Depository Credit Intermediation522180
SIC code1 code
  • Savings Institution, Federally Chartered6035
Product category
Credit Union / Retail Banking
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1Interest Income
TypeSubscription Recurring
Description

The primary revenue source is interest income from loans including auto loans, mortgages, home equity loans, personal loans, and credit cards. The credit union offers competitive rates to members.

schoolsfirstfcu.org
2Fee Income
TypeTransaction Fee
Description

Various banking fees including overdraft protection, wire transfers, and other account services

schoolsfirstfcu.org
3Third-Party Administration Services
TypeManaged Services
Description

SchoolsFirst Plan Administration, LLC provides retirement plan administrative services to nearly 400 school districts, community college districts, and county offices of education in California

schoolsfirstfcu.org
4Share Certificate & Savings Products
TypeSubscription Recurring
Description

Dividend-bearing accounts including share savings, money market, and share certificates that generate revenue through lending activities

schoolsfirstfcu.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Pricing details6 tiers
1Auto Loans - As low as 4.59% APR
ModelSubscriptionBilling cadenceMonthly
Notes

Competitive auto loan rates starting at 4.59% APR for new and used vehicles

schoolsfirstfcu.org
2Credit Cards - As low as 12.00% APR
ModelSubscriptionBilling cadenceMonthly
Notes

Credit card rates starting at 12.00% APR with no annual, balance transfer, or cash advance fees

schoolsfirstfcu.org
3Mortgages - As low as 6.54% APR
ModelSubscriptionBilling cadenceMonthly
Notes

30-year fixed-rate mortgage at 6.54% APR for purchase

schoolsfirstfcu.org
4Share Certificates - As high as 4.10% APY
ModelSubscriptionBilling cadenceMonthly
Notes

60-month share certificate earning up to 4.10% APY. Terms range from 30 days to 60 months with rates varying by term and balance

schoolsfirstfcu.org
5Summer Saver - 6.00% APY
ModelSubscriptionBilling cadenceMonthly
Notes

Special savings product for school employees earning 6.00% APY to help set aside money for summer months

schoolsfirstfcu.org
6My Home Savings - 4.05% APY
ModelSubscriptionBilling cadenceMonthly
Notes

High-yield savings for home down payment with 4.05% APY

schoolsfirstfcu.org
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

SchoolsFirst Federal Credit Union provides a full suite of retail banking, lending, investment, insurance, and digital banking services to more than 1.5 million members. Its portfolio includes checking and savings accounts, share certificates, auto loans, personal loans, mortgages and home equity products, credit cards, retirement plans (403(b), 457(b), IRAs), investment and trust services, and insurance, with products tailored specifically to school employees and their families in California.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Ranked #1 in JD Power's inaugural U.S. Credit Union Satisfaction Study
+2 more records
Product overview1 text field

SchoolsFirst Federal Credit Union operates as a comprehensive financial services institution offering a broad portfolio of banking, lending, investment, and insurance products designed primarily for school employees and their families in California. The core product lineup includes checking and savings accounts (Free Checking, Investment Checking, Share Savings, Money Market, Share Certificates, and Youth Accounts), consumer loans (Auto Loans, Personal Loans, Home Loans including purchase, refinance, and home equity products), and credit cards. The digital services layer encompasses Mobile & Online Banking, Zelle, and Direct Deposit. Specialized school employee products include Summer Saver, Paycheck Planner, 403(b) & 457(b) Plans, Participant Center, and District Center for retirement plan administration. Insurance offerings span auto, home, life, long-term care, and umbrella coverage through partner providers. The organization also provides financial wellness services including workshops, GreenPath counseling, and Money IQ educational resources, along with scholarship programs. The architecture combines core deposit and loan products with value-added services (GAP Plus, Mechanical Repair Coverage, Home360), insurance partnerships, and comprehensive digital banking capabilities, all unified under the credit union's member-owned cooperative model.

Product and service38 records
1Free Checking
CategoryChecking Account
Description

Basic checking account with no monthly fees for everyday banking, designed for credit union members including school employees and their families.

2Investment Checking
CategoryChecking Account
Description

Checking account designed for investment-focused members with competitive rates and linking to investment and retirement products.

3Share Savings
CategorySavings Account
Description

Primary savings account that establishes credit union membership with competitive dividend rates for members.

4Money Market
CategorySavings Account
Description

Higher-tier savings account offering higher rates for larger balances with limited check-writing privileges.

5Share Certificates
CategoryTerm Deposit
Description

Term deposit accounts with guaranteed returns and competitive rates for terms ranging from 30 days to 60 months.

6Summer Saver
CategorySpecialized Savings
Description

Specialized savings product for school employees to set aside money for summer months at a competitive 6.00% APY.

7Paycheck Planner
CategorySpecialized Savings
Description

Budgeting tool helping school employees manage irregular pay schedules across the academic year.

8New & Used Auto Loans
CategoryAuto Loan
Description

Financing for new or pre-owned vehicles with competitive rates and flexible terms for members.

9Auto Loan Refinancing
CategoryAuto Loan
Description

Refinancing option to lower existing auto loan rates or modify payment terms for members.

10Personal Loan
CategoryPersonal Loan
Description

Unsecured loan for various personal financial needs including debt consolidation, home improvements, or unexpected expenses.

11Overdraft Protection
CategoryCredit Service
Description

Service linking accounts to prevent overdraft fees and cover shortfalls.

12Payroll Savings Loan
CategoryPersonal Loan
Description

Loan product designed to help school employees access wages before payday.

13SchoolsFirst FCU Inspire Mastercard
CategoryCredit Card
Description

Credit card offering competitive rates starting at 12.00% APR with no annual, balance transfer, or cash advance fees.

14Auto Loan with Summers Off
CategoryAuto Loan
Description

Specialized auto loan product for school employees with payments aligned to the school calendar so summer months are payment-free.

15School Employee Credit Card
CategoryCredit Card
Description

Credit card product tailored for school employees with specific benefits aligned to their pay and expense patterns.

16Home Buying and Refinancing
CategoryMortgage
Description

Mortgage products for purchasing homes or refinancing existing mortgages, including first-time homebuyer programs; 30-year fixed-rate starting at 6.54% APR.

17Home Equity Lines of Credit (HELOC)
CategoryHome Equity
Description

Revolving credit line using home equity as collateral with flexible borrowing options.

18Home Equity Loans
CategoryHome Equity
Description

Fixed-rate loans secured by home equity for large one-time expenses.

19Traditional IRA
CategoryRetirement
Description

Individual retirement account with tax-deferred growth and possible tax deductions.

20Roth IRA
CategoryRetirement
Description

Roth individual retirement account offering tax-free growth and qualified withdrawals.

21IRA Share Certificate
CategoryRetirement
Description

Share certificate held within an IRA for tax-advantaged savings with fixed returns.

22Investing Services
CategoryInvestment Services
Description

Investment advisory and brokerage services for retirement and non-retirement accounts.

23Estate Planning & Trust Services
CategoryWealth & Estate Planning
Description

Professional services helping members plan wealth transfer and manage estates.

24403(b) & 457(b) Retirement Plans
CategoryRetirement Plan Administration
Description

Tax-advantaged retirement savings plans specifically designed for school employees (403(b), Roth 403(b), 457(b), Roth 457(b), FICA Alternative).

25Auto Insurance
CategoryInsurance
Description

Insurance coverage for vehicles, offered through partner providers.

26Home & Condo Insurance
CategoryInsurance
Description

Property insurance products for homeowners and condominium owners.

27Life Insurance
CategoryInsurance
Description

Term and permanent life insurance products to protect families financially.

28Long-Term Care Insurance
CategoryInsurance
Description

Coverage for extended care services not covered by standard health insurance.

29Umbrella Insurance
CategoryInsurance
Description

Additional liability coverage providing extra protection beyond standard policies.

30RV, Boat & Watercraft Insurance
CategoryInsurance
Description

Specialized insurance for recreational vehicles, boats, and watercraft.

31Higher Education Loans
CategoryStudent Loan
Description

Student loan products for school employees and their families pursuing education.

32Sabbatical Leave Bond
CategorySpecialty Loan
Description

Specialized loan product for school employees taking sabbatical leave.

33Mobile & Online Banking
CategoryDigital Banking
Description

Digital banking platform enabling members to access accounts, transfer funds, pay bills, deposit checks, and manage finances remotely.

34Zelle
CategoryDigital Payments
Description

Person-to-person payment service allowing fast money transfers between bank accounts.

35Direct Deposit
CategoryPayment Service
Description

Electronic deposit service for receiving paychecks and other payments directly to accounts.

36Wire Transfers
CategoryPayment Service
Description

Electronic funds transfer service for domestic and international money movement.

37SchoolsFirst Plan Administration (TPA) Services
CategoryRetirement Plan Administration
Description

Third-party administrator services for retirement plans (403(b), Roth 403(b), 457(b), Roth 457(b), FICA Alternative) provided to nearly 400 California school districts, community college districts, charter schools, and county offices of education via SchoolsFirst Plan Administration, LLC.

38SchoolsFirst Insurance Services
CategoryInsurance Brokerage
Description

Insurance brokerage services offered to members through wholly-owned subsidiary SchoolsFirst Insurance Services, LLC.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership14 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-07-08
Description

Josh Smith, VP of school and community relations, named Chairman of board. Sponsors Innovation in Education Awards and received Business Team Award.

2The University Foundation at Sacramento State
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-24
Description

Five-year partnership to support staff recognition programs and events, serving as presenting sponsor of the university's Annual Staff Appreciation Picnic and Staff Recognition and Service Awards.

schoolsfirstfcu.org
3Chargers Impact Fund
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-09-29
Description

Partnership in Chargers Champions program powered by SchoolsFirst FCU. 25th year of program with up to $150,000 in funding for San Diego area schools for physical fitness needs.

schoolsfirstfcu.org
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-03-07
Description

Enhanced partnership with American River College supporting classified professionals recognition, scholarships, and financial literacy programs for staff and student workforce.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2025-02-20
Description

Disaster relief donations for school employees affected by Southern California wildfires.

Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2025-02-20
Description

Disaster relief donations for educators impacted by Southern California wildfires.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Long-standing partnership through Children's Miracle Network Hospitals. Named lobby in new outpatient tower. Participates in CHOC Walk in the Park, galas, and fundraising campaigns.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

CMNH partner participating in Make March Matter, Walk & Play L.A., and Radiothon events. Sponsors Giving Tuesday Radiothon.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partnership through Ice Rink at Liberty Station with vouchers for school employees. Supports Thriving After Cancer program.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Supports NICU book gifting program and sponsors 'Play Yellow!' Classic. Participates in SACTOWN Run.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Sponsors Teacher of the Year recognition events and joint community outreach to honor school employees.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Co-creator of Education Foundation for California Schools to support teachers through grants for innovative educational programs.

Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

SchoolsFirst Plan Administration serves as Third-Party Administrator for retirement plans (403b, 457b) for nearly 400 school districts, charter schools, and community colleges statewide.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for annual County Superintendents Awards recognizing education leaders throughout California.

Recent move10 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

One of California's largest credit unions, providing a broad suite of deposit, lending, and digital banking services to a statewide membership base. Highly comparable as a California-headquartered, large-asset community credit union competing for similar consumer segments.

TypeDirect peer
Description

California-based credit union offering deposit accounts, consumer loans, mortgages, and wealth services to a broad membership. Comparable in scale, California footprint, and community-cooperative model.

3First Technology Federal Credit Union (First Tech)
TypeDirect peer
Description

Large federally chartered credit union serving a defined employee membership base (tech and adjacent industries) with comprehensive deposit, lending, and investment products. Comparable employment-group credit union model and product breadth.

TypeDirect peer
Description

One of the largest U.S. credit unions, structured around a defined employee membership field with full banking, lending, and wealth offerings. Directly comparable as a large, employment-anchored, member-owned cooperative.

5Pentagon Federal Credit Union (PenFed)
TypeDirect peer
Description

Large federally chartered credit union serving a defined affiliation-based membership nationwide, with deposit, lending, mortgage, and investment products. Comparable in scale, federal charter, and field-of-membership structure.

TypeDirect peer
Description

One of the largest U.S. credit unions with a broad community-based membership, offering deposit, lending, mortgage, and wealth services. Comparable asset scale, federally chartered structure, and full-service retail banking model.

TypeRegional player
Description

Large California-based credit union serving San Diego County with deposit, lending, and investment products. Comparable California community credit union model with overlapping regional footprint in Southern California.

TypeRegional player
Description

California-based credit union serving the Sacramento region and beyond, offering a full suite of banking and lending products. Comparable California-headquartered, community-based cooperative model.

TypeBroad incumbent
Description

Large, established financial services organization dedicated to the academic, research, and education community, offering retirement, investment, banking, and lending products. Comparable education-vertical focus and 403(b)/457(b) retirement administration capabilities.

TypeBroad incumbent
Description

Major diversified bank with extensive California retail branch coverage, deposit, lending, mortgage, and wealth services competing for the same California school-employee consumer segment. Comparable product breadth but a much broader portfolio and national footprint.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles13 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

schoolsfirst federal credit union

Credit Union / Retail Bankingcalpolyfcu.org

SchoolsFirst Federal Credit Union is a federally chartered, member-owned credit union serving more than 1.5 million California school employees and their families through 70+ branches and digital banking. It is the largest credit union in California and third largest in the United States, with over $37 billion in assets.

What schoolsfirst federal credit union does

SchoolsFirst Federal Credit Union is a federally chartered, member-owned credit union founded in 1934 by 126 school employees who pooled $1,200. It is the largest credit union in California and the third largest in the United States, serving more than 1.5 million members across California through over 70 full-service branches and a digital banking platform used by more than 1 million members monthly. The credit union operates two wholly-owned subsidiaries, SchoolsFirst Insurance Services, LLC and SchoolsFirst Plan Administration, LLC, the latter acting as Third-Party Administrator for 403(b), 457(b), and FICA Alternative retirement plans for nearly 400 California school districts, charter schools, community colleges, and county offices of education.

The product portfolio spans core retail banking (Free Checking, Share Savings, Money Market, Share Certificates up to 4.10% APY), consumer lending (auto loans from 4.59% APR, personal loans, mortgages from 6.54% APR, home equity loans and HELOCs), credit cards (Inspire Mastercard from 12.00% APR with no annual, balance transfer, or cash advance fees), and a specialized school-employee product line including Summer Saver at 6.00% APY, Paycheck Planner, Auto Loan with Summers Off, Sabbatical Leave Bond, and 403(b)/457(b) plans. The technology stack combines a mobile and online banking platform, Zelle peer-to-peer payments, 30,000+ fee-free ATMs through the CO-OP network, and digital portals including Participant Center and District Center for retirement plan administration. Value-added services include Home360, Car Buying Services, GAP Plus, Mechanical Repair Coverage, insurance products (auto, home, life, long-term care, umbrella), and financial wellness programming through GreenPath and Money IQ.

The business model is member-owned cooperative with tax-exempt status under credit union regulation. Revenue is generated primarily through net interest income on the loan portfolio (auto, mortgage, home equity, personal, credit card), supported by deposit-based share savings and certificates, fee income from account services, and managed-services revenue from Third-Party Administrator operations serving California school districts. Distribution is omnichannel, combining physical branches, phone banking, mobile and online channels, and an extensive community engagement program spanning school district partnerships, education foundations, Children's Miracle Network Hospitals, and sponsorships. Geographic footprint is restricted to California, with the most recent expansion entering Ventura County in June 2026.

schoolsfirst federal credit union firmographics

Firmographics
Name
schoolsfirst federal credit union
Legal name
SchoolsFirst Federal Credit Union
Website
https://calpolyfcu.org
Company type
Private
Founded year
1934
Operating status
Operating
Short description
SchoolsFirst Federal Credit Union is a federally chartered, member-owned credit union serving more than 1.5 million California school employees and their families through 70+ branches and digital banking. It is the largest credit union in California and third largest in the United States, with over $37 billion in assets.
Ownership category
akta.pro rank

schoolsfirst federal credit union industry classification

Industry
Product category
Credit Union / Retail Banking
NAICS
Credit Unions (522130), Credit Unions (52213), Savings Institutions and Other Depository Credit Intermediation (522180)
SIC
Savings Institution, Federally Chartered (6035)
akta.pro primary industry
Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
akta.pro secondary industries
Student & Youth Banking (FSABAAAH), Education Funding Planning (College/529) (FSAEAAAF), Education Line of Credit (Education LOC) (FSAKAEAH)

Keywords

  • Credit union services
  • Retail banking
  • Consumer lending
  • Mortgage loans
  • Retirement plan administration

Where schoolsfirst federal credit union is headquartered

Location

Headquarters

HQ city
Santa Ana
HQ country
United States
HQ region
North America

Offices4 records

Markets served

schoolsfirst federal credit union business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Interest Income: The primary revenue source is interest income from loans including auto loans, mortgages, home equity loans, personal loans, and credit cards. The credit union offers competitive rates to members.
  2. Fee Income: Various banking fees including overdraft protection, wire transfers, and other account services
  3. Third-Party Administration Services: SchoolsFirst Plan Administration, LLC provides retirement plan administrative services to nearly 400 school districts, community college districts, and county offices of education in California
  4. Share Certificate & Savings Products: Dividend-bearing accounts including share savings, money market, and share certificates that generate revenue through lending activities

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyAuto Loans - As low as 4.59% APR
SubscriptionMonthlyCredit Cards - As low as 12.00% APR
SubscriptionMonthlyMortgages - As low as 6.54% APR
SubscriptionMonthlyShare Certificates - As high as 4.10% APY
SubscriptionMonthlySummer Saver - 6.00% APY
SubscriptionMonthlyMy Home Savings - 4.05% APY

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

schoolsfirst federal credit union product offering

Product offering

Core offering

SchoolsFirst Federal Credit Union provides a full suite of retail banking, lending, investment, insurance, and digital banking services to more than 1.5 million members. Its portfolio includes checking and savings accounts, share certificates, auto loans, personal loans, mortgages and home equity products, credit cards, retirement plans (403(b), 457(b), IRAs), investment and trust services, and insurance, with products tailored specifically to school employees and their families in California.

Product overview

SchoolsFirst Federal Credit Union operates as a comprehensive financial services institution offering a broad portfolio of banking, lending, investment, and insurance products designed primarily for school employees and their families in California. The core product lineup includes checking and savings accounts (Free Checking, Investment Checking, Share Savings, Money Market, Share Certificates, and Youth Accounts), consumer loans (Auto Loans, Personal Loans, Home Loans including purchase, refinance, and home equity products), and credit cards. The digital services layer encompasses Mobile & Online Banking, Zelle, and Direct Deposit. Specialized school employee products include Summer Saver, Paycheck Planner, 403(b) & 457(b) Plans, Participant Center, and District Center for retirement plan administration. Insurance offerings span auto, home, life, long-term care, and umbrella coverage through partner providers. The organization also provides financial wellness services including workshops, GreenPath counseling, and Money IQ educational resources, along with scholarship programs. The architecture combines core deposit and loan products with value-added services (GAP Plus, Mechanical Repair Coverage, Home360), insurance partnerships, and comprehensive digital banking capabilities, all unified under the credit union's member-owned cooperative model.

Differentiator

Problem solved

Functional benefit

Products and services

  • Free Checking Basic checking account with no monthly fees for everyday banking, designed for credit union members including school employees and their families.
  • Investment Checking Checking account designed for investment-focused members with competitive rates and linking to investment and retirement products.
  • Share Savings Primary savings account that establishes credit union membership with competitive dividend rates for members.
  • Money Market Higher-tier savings account offering higher rates for larger balances with limited check-writing privileges.
  • Share Certificates Term deposit accounts with guaranteed returns and competitive rates for terms ranging from 30 days to 60 months.
  • Summer Saver Specialized savings product for school employees to set aside money for summer months at a competitive 6.00% APY.
  • Paycheck Planner Budgeting tool helping school employees manage irregular pay schedules across the academic year.
  • New & Used Auto Loans Financing for new or pre-owned vehicles with competitive rates and flexible terms for members.
  • Auto Loan Refinancing Refinancing option to lower existing auto loan rates or modify payment terms for members.
  • Personal Loan Unsecured loan for various personal financial needs including debt consolidation, home improvements, or unexpected expenses.
  • Overdraft Protection Service linking accounts to prevent overdraft fees and cover shortfalls.
  • Payroll Savings Loan Loan product designed to help school employees access wages before payday.
  • SchoolsFirst FCU Inspire Mastercard Credit card offering competitive rates starting at 12.00% APR with no annual, balance transfer, or cash advance fees.
  • Auto Loan with Summers Off Specialized auto loan product for school employees with payments aligned to the school calendar so summer months are payment-free.
  • School Employee Credit Card Credit card product tailored for school employees with specific benefits aligned to their pay and expense patterns.
  • Home Buying and Refinancing Mortgage products for purchasing homes or refinancing existing mortgages, including first-time homebuyer programs; 30-year fixed-rate starting at 6.54% APR.
  • Home Equity Lines of Credit (HELOC) Revolving credit line using home equity as collateral with flexible borrowing options.
  • Home Equity Loans Fixed-rate loans secured by home equity for large one-time expenses.
  • Traditional IRA Individual retirement account with tax-deferred growth and possible tax deductions.
  • Roth IRA Roth individual retirement account offering tax-free growth and qualified withdrawals.
  • IRA Share Certificate Share certificate held within an IRA for tax-advantaged savings with fixed returns.
  • Investing Services Investment advisory and brokerage services for retirement and non-retirement accounts.
  • Estate Planning & Trust Services Professional services helping members plan wealth transfer and manage estates.
  • 403(b) & 457(b) Retirement Plans Tax-advantaged retirement savings plans specifically designed for school employees (403(b), Roth 403(b), 457(b), Roth 457(b), FICA Alternative).
  • Auto Insurance Insurance coverage for vehicles, offered through partner providers.
  • Home & Condo Insurance Property insurance products for homeowners and condominium owners.
  • Life Insurance Term and permanent life insurance products to protect families financially.
  • Long-Term Care Insurance Coverage for extended care services not covered by standard health insurance.
  • Umbrella Insurance Additional liability coverage providing extra protection beyond standard policies.
  • RV, Boat & Watercraft Insurance Specialized insurance for recreational vehicles, boats, and watercraft.
  • Higher Education Loans Student loan products for school employees and their families pursuing education.
  • Sabbatical Leave Bond Specialized loan product for school employees taking sabbatical leave.
  • Mobile & Online Banking Digital banking platform enabling members to access accounts, transfer funds, pay bills, deposit checks, and manage finances remotely.
  • Zelle Person-to-person payment service allowing fast money transfers between bank accounts.
  • Direct Deposit Electronic deposit service for receiving paychecks and other payments directly to accounts.
  • Wire Transfers Electronic funds transfer service for domestic and international money movement.
  • SchoolsFirst Plan Administration (TPA) Services Third-party administrator services for retirement plans (403(b), Roth 403(b), 457(b), Roth 457(b), FICA Alternative) provided to nearly 400 California school districts, community college districts, charter schools, and county offices of education via SchoolsFirst Plan Administration, LLC.
  • SchoolsFirst Insurance Services Insurance brokerage services offered to members through wholly-owned subsidiary SchoolsFirst Insurance Services, LLC.

Quantifiable outcome

  • Ranked #1 in JD Power's inaugural U.S. Credit Union Satisfaction Study
  • +2 more outcomes

Companies that use schoolsfirst federal credit union

Customer profile

Named customers6 records

Segments5 records

Ideal customer profiles3 records

schoolsfirst federal credit union technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

schoolsfirst federal credit union partnerships and signals

Strategic signal

Partnerships

14 partnerships are on record, tiered core and minor.

  • Classroom of the Future FoundationcoreStrategic or Co-development Partner · 8 July 2026Josh Smith, VP of school and community relations, named Chairman of board. Sponsors Innovation in Education Awards and received Business Team Award.
  • The University Foundation at Sacramento StatecoreStrategic or Co-development Partner · 24 June 2026Five-year partnership to support staff recognition programs and events, serving as presenting sponsor of the university's Annual Staff Appreciation Picnic and Staff Recognition and Service Awards.
  • Chargers Impact FundcoreStrategic or Co-development Partner · 29 September 2025Partnership in Chargers Champions program powered by SchoolsFirst FCU. 25th year of program with up to $150,000 in funding for San Diego area schools for physical fitness needs.
  • Los Rios Community College DistrictcoreStrategic or Co-development Partner · 7 March 2025Enhanced partnership with American River College supporting classified professionals recognition, scholarships, and financial literacy programs for staff and student workforce.
  • California School Employees Association (CSEA) Assistance FundminorGTM or Marketing Partner · 20 February 2025Disaster relief donations for school employees affected by Southern California wildfires.
  • California Teachers Association (CTA) Disaster Relief FundminorGTM or Marketing Partner · 20 February 2025Disaster relief donations for educators impacted by Southern California wildfires.
  • Children's Hospital of Orange County (CHOC)coreStrategic or Co-development PartnerLong-standing partnership through Children's Miracle Network Hospitals. Named lobby in new outpatient tower. Participates in CHOC Walk in the Park, galas, and fundraising campaigns.
  • Children's Hospital Los AngelescoreStrategic or Co-development PartnerCMNH partner participating in Make March Matter, Walk & Play L.A., and Radiothon events. Sponsors Giving Tuesday Radiothon.
  • Rady Children's Hospital – San DiegominorStrategic or Co-development PartnerPartnership through Ice Rink at Liberty Station with vouchers for school employees. Supports Thriving After Cancer program.
  • UC Davis Children's HospitalminorStrategic or Co-development PartnerSupports NICU book gifting program and sponsors 'Play Yellow!' Classic. Participates in SACTOWN Run.
  • Sacramento Republic Football ClubminorGTM or Marketing PartnerSponsors Teacher of the Year recognition events and joint community outreach to honor school employees.
  • Orange County Department of EducationcoreStrategic or Co-development PartnerCo-creator of Education Foundation for California Schools to support teachers through grants for innovative educational programs.
  • California School DistrictscoreImplementation/ SI/ Consulting PartnerSchoolsFirst Plan Administration serves as Third-Party Administrator for retirement plans (403b, 457b) for nearly 400 school districts, charter schools, and community colleges statewide.
  • California County SuperintendentscoreStrategic or Co-development PartnerPartnership for annual County Superintendents Awards recognizing education leaders throughout California.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

schoolsfirst federal credit union competitors and assessment

Company assessment

Direct peers

  • Golden 1 Credit Union: One of California's largest credit unions, providing a broad suite of deposit, lending, and digital banking services to a statewide membership base. Highly comparable as a California-headquartered, large-asset community credit union competing for similar consumer segments.
  • Patelco Credit Union: California-based credit union offering deposit accounts, consumer loans, mortgages, and wealth services to a broad membership. Comparable in scale, California footprint, and community-cooperative model.
  • First Technology Federal Credit Union (First Tech): Large federally chartered credit union serving a defined employee membership base (tech and adjacent industries) with comprehensive deposit, lending, and investment products. Comparable employment-group credit union model and product breadth.
  • BECU (Boeing Employees Credit Union): One of the largest U.S. credit unions, structured around a defined employee membership field with full banking, lending, and wealth offerings. Directly comparable as a large, employment-anchored, member-owned cooperative.
  • Pentagon Federal Credit Union (PenFed): Large federally chartered credit union serving a defined affiliation-based membership nationwide, with deposit, lending, mortgage, and investment products. Comparable in scale, federal charter, and field-of-membership structure.
  • America First Credit Union: One of the largest U.S. credit unions with a broad community-based membership, offering deposit, lending, mortgage, and wealth services. Comparable asset scale, federally chartered structure, and full-service retail banking model.

Regional players

  • San Diego County Credit Union (SDCCU): Large California-based credit union serving San Diego County with deposit, lending, and investment products. Comparable California community credit union model with overlapping regional footprint in Southern California.
  • SAFE Credit Union: California-based credit union serving the Sacramento region and beyond, offering a full suite of banking and lending products. Comparable California-headquartered, community-based cooperative model.

Broad incumbents

  • TIAA (Teachers Insurance and Annuity Association): Large, established financial services organization dedicated to the academic, research, and education community, offering retirement, investment, banking, and lending products. Comparable education-vertical focus and 403(b)/457(b) retirement administration capabilities.
  • Wells Fargo (California retail banking): Major diversified bank with extensive California retail branch coverage, deposit, lending, mortgage, and wealth services competing for the same California school-employee consumer segment. Comparable product breadth but a much broader portfolio and national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

schoolsfirst federal credit union social profiles

Digital presence

schoolsfirst federal credit union compliance and trust

Trust signal

Compliance3 records

schoolsfirst federal credit union financial estimates

Financial estimate

Revenue estimate

Valuation estimate

schoolsfirst federal credit union leadership team

Management profile

Number of profiles

Profiles13 records

schoolsfirst federal credit union subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

schoolsfirst federal credit union funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

schoolsfirst federal credit union M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about schoolsfirst federal credit union

What does schoolsfirst federal credit union do?

SchoolsFirst Federal Credit Union provides a full suite of retail banking, lending, investment, insurance, and digital banking services to more than 1.5 million members. Its portfolio includes checking and savings accounts, share certificates, auto loans, personal loans, mortgages and home equity products, credit cards, retirement plans (403(b), 457(b), IRAs), investment and trust services, and insurance, with products tailored specifically to school employees and their families in California.

Is schoolsfirst federal credit union a public or private company?

schoolsfirst federal credit union is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was schoolsfirst federal credit union founded?

schoolsfirst federal credit union was founded in 1934.

Where is schoolsfirst federal credit union based?

schoolsfirst federal credit union is headquartered in Santa Ana, United States, in the North America region.

How does schoolsfirst federal credit union make money?

Four revenue lines are on record. Interest Income is the primary driver. The others are fee Income, third-Party Administration Services and share Certificate & Savings Products.

Who are schoolsfirst federal credit union's main competitors?

Direct peers on record are Golden 1 Credit Union, Patelco Credit Union, First Technology Federal Credit Union (First Tech), BECU (Boeing Employees Credit Union), Pentagon Federal Credit Union (PenFed) and America First Credit Union. Regional players are San Diego County Credit Union (SDCCU) and SAFE Credit Union. Broad incumbents are TIAA (Teachers Insurance and Annuity Association) and Wells Fargo (California retail banking).

Does schoolsfirst federal credit union have an API?

No public API is recorded for schoolsfirst federal credit union.

What industry is schoolsfirst federal credit union in?

schoolsfirst federal credit union's product category is Credit Union / Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSABAAAH, Student & Youth Banking. Its NAICS code is 522130 and its SIC code is 6035.

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