Motortronics
Motortronics designs and manufactures solid-state soft starters and motor control products for industrial AC motors, offering low-voltage and medium-voltage solutions globally. It serves industrial customers in water, HVAC, marine, oil & gas, mining, food & beverage, and manufacturing sectors through direct sales, OEM partnerships, and an authorized global partner network.
- Company typePrivate
- Founded1982
- HeadquartersIvybridge, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
Motortronics firmographics
Firmographics- Name
- Motortronics
- Legal name
- Motortronics UK Ltd
- Website
- https://fairford.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Short description
- Motortronics designs and manufactures solid-state soft starters and motor control products for industrial AC motors, offering low-voltage and medium-voltage solutions globally. It serves industrial customers in water, HVAC, marine, oil & gas, mining, food & beverage, and manufacturing sectors through direct sales, OEM partnerships, and an authorized global partner network.
- Ownership category
- akta.pro rank
Motortronics industry classification
Industry- Product category
- Soft Starters & Industrial Motor Controls
- NAICS
- Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Soft Starters & Motor Starters (MCCs, Contactors) (IMAGACAE)
- akta.pro secondary industry
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)
Keywords
Where Motortronics is headquartered
LocationHeadquarters
- HQ city
- Ivybridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Motortronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Soft Starter Sales: Sale of low voltage (200-600 VAC up to 1500 kW) and medium voltage (2.3-15 kV up to 12,000 kW) soft starters
- Motor Control Products: Electronic brakes, motor winding heaters, motor protection relays, phase controllers, and current transformers
- Custom Soft Starter Panels: Bespoke soft starter panels designed and built to customer requirements
- Technical Support & Commissioning Services: After-sales technical support, commissioning, service, and training services
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Motortronics product offering
Product offeringCore offering
Motortronics designs, manufactures, and supplies solid-state soft starters and motor control products for industrial AC induction motors. Its portfolio covers Low Voltage soft starters (200–600 VAC, up to 1,500 kW) and Medium Voltage soft starters (2.3–15 kV, up to 12,000 kW), plus motor protection relays, electronic brakes, motor winding heater controllers, current transformers, and bespoke soft starter panels built to OEM and end-user specifications.
Product overview
Motortronics is a global leader in AC motor control technology, manufacturing one of the broadest product portfolios in the industry. The company produces Low Voltage Soft Starters (200-600 VAC, up to 1500 kW) and Medium Voltage Soft Starters (2.3-15 kV, up to 12,000 kW). The product line centers on the VMX soft starter family including VMX-Synergy Plus, VMX-synergy, VMX-agility, and VMX-PFE, with complementary LV/MV control products such as the Msmart Touch Panel, RX Motor Protection Relay, TE-RTD12 Monitor, Phase Controllers, electronic motor brakes, motor winding heater controllers, and current transformers. The company also offers bespoke soft starter panels and the iERS (Intelligent Energy Recovery System). Motortronics is recognized as the world's original and leading soft starter innovator, with products serving virtually every major industry globally.
Differentiator
Problem solved
Functional benefit
Brands
- VMX-Synergy Plus™: Low voltage soft starter setting new performance standards
- VMX-synergy™
- VMX-agility™
- VMX-PFE™
- MVC4
- iERS
- Ms Smart Touch Panel
- RX Motor Protection Relay
- TE-RTD12
Products and services
- VMX-Synergy Plus™ Low voltage soft starter that sets new performance standards for fixed speed motor control of AC induction motors.
- VMX-synergy™ High Performance Energy Saver low voltage soft starter designed to reduce downtime, increase productivity, and save energy in AC induction motor applications.
- VMX-agility™ Agile low voltage soft starter delivering stable start and stop ramps for smooth, efficient performance in a compact footprint, with 17–361 A capacity, OLED Full Text Display, 6-language menu, full I2t motor overload protection, USB parameter upload/download, and Modbus communications.
- VMX-PFE™ Compact low voltage soft starter designed for applications requiring a smaller footprint.
- MVC4 Series Medium Voltage Soft Starters Medium voltage soft starter series covering 2.3–15 kV (up to 12,000 kW), providing power control and protection for critical industrial assets.
- Msmart Touch Panel Touch panel interface for LV/MV control products, providing user interaction and monitoring capabilities.
- RX Motor Protection Relay Motor protection relay for LV/MV control products providing comprehensive motor protection functionality.
- TE-RTD12 Motor RTD Monitor/Relay Device Motor RTD Monitor/Relay Device for LV/MV control products, providing temperature monitoring for motor protection.
- Phase Controllers Phase control products for LV/MV applications.
- ABC Electronic Motor Brake Electronic motor brake for AC induction motor control applications.
- MWH Motor Winding Heater Controller Motor winding heater controller for temperature management in motor applications.
- Current Transformers Precision measurement current transformers for LV/MV applications, part of Motortronics' magnetics product line.
- Bespoke Soft Starter Panels Bespoke panels designed and built to customer requirements, integrating Motortronics soft starters for tailored industrial installations.
- iERS — Intelligent Energy Recovery System Intelligent Energy Recovery System feature for energy saving applications, positioned as a Motortronics soft starter innovation.
- Technical Support, Commissioning & Training Services After-sales technical support, commissioning, service, and training services for industrial customers installing Motortronics soft starters and motor control products.
Quantifiable outcome
- Over 2,000,000 soft starters shipped worldwide
- +2 more outcomes
Companies that use Motortronics
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles5 records
Motortronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Motortronics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Plymouth Albion RFCminorMotortronics UK announced as official kit partner of Plymouth Albion RFC for 2025/26 season. Motortronics branding featured on the back of playing kit throughout the season. Partnership extends beyond kit partnership - organization has previously supported matchday activity as part of Plymouth Manufacturers' Group.
- Beijing Locensate Energy Saving Technology Co. LtdminorRegional sales partner for LV products in Beijing region
- Global Industrial Automation Giants (OEM)coreMotortronics products feature within OEM solutions from many global industrial automation giants - the company designs and builds custom soft starters for some of the world's largest automation brands meeting international standards
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Motortronics competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Motortronics social profiles
Digital presenceMotortronics compliance and trust
Trust signalCompliance7 records
Motortronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motortronics leadership team
Management profileNumber of profiles
Profiles6 records
Motortronics subsidiaries and ownership
Company hierarchySubsidiaries4 records
Motortronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motortronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motortronics
What does Motortronics do?
Motortronics designs, manufactures, and supplies solid-state soft starters and motor control products for industrial AC induction motors. Its portfolio covers Low Voltage soft starters (200–600 VAC, up to 1,500 kW) and Medium Voltage soft starters (2.3–15 kV, up to 12,000 kW), plus motor protection relays, electronic brakes, motor winding heater controllers, current transformers, and bespoke soft starter panels built to OEM and end-user specifications.
Is Motortronics a public or private company?
Motortronics is a private company. It is classified as private equity controlled and is currently operating.
When was Motortronics founded?
Motortronics was founded in 1982.
Where is Motortronics based?
Motortronics is headquartered in Ivybridge, United Kingdom, in the Europe region.
How does Motortronics make money?
Four revenue lines are on record. Soft Starter Sales are the primary driver. The others are motor Control Products, custom Soft Starter Panels and technical Support & Commissioning Services.
Does Motortronics have an API?
No public API is recorded for Motortronics.
What industry is Motortronics in?
Motortronics's product category is Soft Starters & Industrial Motor Controls. Its primary akta.pro industry code is IMAGACAE, Soft Starters & Motor Starters (MCCs, Contactors), with a secondary code of IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards). Its NAICS code is 335314 and its SIC code is 3613.