diwisa distillerie willisau sa

What diwisa distillerie willisau sa does

DIWISA AG (formerly DIWISA Distillerie Willisau SA, renamed May 1, 2023) is a privately-held Swiss spirits manufacturer and beverage distributor headquartered in Willisau, Canton of Lucerne, founded in 1918. The company operates its own modern distillation facility in Willisau — 7 of 17 vessels were replaced with state-of-the-art control technology in 2019 — producing proprietary brands led by Trojka Vodka (vodka plus 10 liqueurs and Trojka Ice RTD), Kafi Luz (a traditional Swiss pear spirit among Switzerland's top-10 selling spirits), XELLENT/XELLENT Organic Swiss Vodka, Ginoni (alcohol-free Gin Tonic RTD), La Valadière Framboise liqueur, and the recently launched Goccia d'Oro Prosecco.

In parallel, DIWISA distributes over 80 international brands in the Swiss market, including Jägermeister, Russian Standard Vodka, Thomas Dakin Gin, and fritz-kola craft beverages (added November 2020). It serves B2B customers — restaurants, bars, hotels, and event planners — through a Switzerland-wide field sales organization split into nine regional territories plus dedicated key-account and premium-brand teams, with value-added services including promotional support, cost optimization consulting, trend advisory, staff training, and event equipment rental. B2C customers purchase through the company's own e-commerce storefronts (drinkdirect.ch for Switzerland, shopde.diwisa.com for Germany), the on-site Destithek retail store, and distillery tours covering Kafi Luz, Gin, Vodka, and Marito experiences.

The company is owner-managed: Adrian Affentranger has served as CEO and main shareholder since 2018 (also Chairman of the Board), together with CFO and co-owner René Gloggner. A wholly-owned German subsidiary, DIWISA GmbH, handles German sales and distribution. The company has over 100 employees, was named Distillery of the Year 2023/24 at the DistiSuisse Awards (winning 20 medals), and operates with no external private equity or venture capital backing disclosed in the source data.

Name

diwisa distillerie willisau sa

Legal name

DIWISA AG

Website

https://diwisa.ch

Company type

Private

Founded year

1918

Operating status

Operating

Short description

DIWISA AG is a privately-held Swiss spirits manufacturer and beverage distributor, operating its own distillery in Willisau since 1918. It produces proprietary brands (Trojka, Kafi Luz, XELLENT, Goccia d'Oro) and distributes 80+ international brands to hospitality businesses and consumers across Switzerland and Germany.

Ownership category

akta.pro rank

Product category

Distilled Spirits Manufacturing

NAICS

Distilleries (312140), Distilleries (31214), Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Spirits manufacturing
• Beverage distribution
• Distilled spirits
• Spirits brand distribution
• Alcoholic beverages

Headquarters

HQ city

Willisau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spirits Manufacturing & Distribution: DIWISA manufactures and distributes a wide range of spirits including vodka, gin, liqueurs, brandies, rums, whiskies, and regional specialties like Kafi Luz. The company produces their own brands (Trojka, XELLENT) while also distributing international brands.
2. Beverages Distribution: Distribution of non-alcoholic beverages including iced tea, tonics, lemonades, and craft colas (fritz-kola) alongside their alcoholic portfolio.
3. E-commerce Sales: Direct-to-consumer online sales through own webstores (drinkdirect.ch, shopde.diwisa.com) serving both B2C and B2B customers.
4. Events & Experiences: Revenue from distillery tours, tasting events, workshops, and branded event experiences including Kafi Luz, Gin, Vodka, and Marito themed tours.
5. Event Equipment Rental: Rental of event equipment and mobile bars (refrigerators, Kafi-Bar, coffee machines, etc.) to hospitality customers for promotional events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

DIWISA AG manufactures and distributes spirits and beverages in Switzerland and Germany. The company produces proprietary spirit brands including Trojka Vodka, Kafi Luz, and Xellent Swiss Vodka at its Willisau distillery, while also distributing over 80 international and premium beverage brands (such as Jägermeister, Russian Standard Vodka, Thomas Dakin Gin, and fritz-kola) to hospitality businesses and end consumers via field sales, e-commerce, and a retail store.

Product overview

DIWISA AG is a Swiss beverages and spirits company operating as both a manufacturer and distributor. The core portfolio consists of proprietary brands including Trojka Vodka (vodka, 10 vodka liqueurs, and Trojka Ice RTD), Kafi Luz (traditional Swiss pear spirit), Xellent Swiss Vodka (premium rye vodka), and newer offerings like Ginoni (alcohol-free gin tonic) and Goccia d'Oro Prosecco. DIWISA also distributes over 80 international spirit brands including Jägermeister, Russian Standard Vodka, and Thomas Dakin Gin. The company operates e-commerce platforms (drinkdirect.ch for Switzerland, shopde.diwisa.com for Germany), offers distillery tours and event services, and provides event equipment rental (refrigerators, Kafi-Bar, coffee machines). DIWISA operates its own modern distillery in Willisau where it produces its proprietary spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• Trojka Vodka Vodka brand developed and produced in Willisau, Switzerland; flagship core product for over 30 years. The complete range includes vodka, 10 vodka liqueurs, and Trojka Ice ready-to-drink mixes. Sold via B2B wholesale and B2C online shop.
• Kafi Luz Traditional Swiss spirit drink made from pears, produced at the Willisau distillery. One of the ten best-selling spirits in Switzerland, known for its characteristic pear aroma and clear appearance.
• Xellent Swiss Vodka Premium Swiss vodka produced from rye mash at the Willisau facility; supports distillation tours.
• XELLENT Organic Organic-certified Swiss vodka that has won multiple gold medals, including at DistiSuisse 2020; subsequently exported to Russia.
• Ginoni Alcohol-free Gin Tonic ready-to-drink beverage based on real premium gin extract, launched in August 2021.
• La Valadière Framboise Raspberry liqueur that won gold at the Swiss Spirits Award 2020 in the berry and legume spirit category.
• Goccia d'Oro Prosecco brand launched in March 2026, positioned as modern, clear, and accessible Italian sparkling wine without prestige pretension.
• Trojka Energy Energy drink variant in the Trojka product family.
• Jägermeister Distribution (Switzerland) Exclusive distribution of Jägermeister German herb liqueur in Switzerland with dedicated brand activation managers and promotional campaigns.
• Russian Standard Vodka Distribution Distribution of Russian Standard Vodka in Switzerland; received Master Award at Vodka Masters with Russian Standard Original scoring 90+ points.
• Thomas Dakin Gin Distribution Distribution of British London Dry Gin in Switzerland; won Best London Dry Gin award at Gin Masters 2018.
• fritz-kola Distribution Distribution of fritz-kola craft cola and related products (fritz-limo, fritz-spritz) in the Swiss market since November 2020.
• Gin Distillery Tours Distillery tour experience where visitors can create their own gin and mix a Gin Tonic at the Willisau distillery.
• Vodka Distillery Tours Distillery tour focused on Xellent Swiss Vodka production, including observation of rye mash preparation and vodka-based cocktail tasting.
• Marito Tours Distillery tour teaching the production of Marito liqueur followed by a sensory challenge about herbs.
• Kafi Luz Distillery Tours Guided tour following pears from reception through distillation to bottling, with traditional Kafi Luz preparation and tasting.
• Event Equipment Rental Rental of event equipment and furniture including refrigerators, Kafi-Bar, coffee machines, and kettles for hospitality and promotional events.
• Online Shop (drinkdirect.ch) Swiss e-commerce platform offering the full DIWISA product range including sparkling wine, exclusive whiskies, and non-alcoholic beverages such as iced tea, tonics, lemonades, and colas.
• Online Shop Germany (shopde.diwisa.com) German online shop for the German market selling the full DIWISA product range.
• Destithek Retail Store Physical retail store at the Willisau distillery open Monday-Friday 08:00-18:00 and Saturday 09:00-16:00, selling beverages and spirits to consumers.
• B2B Hospitality Services Sales support, cost optimization consulting, trend advisory, and staff training services for restaurants, bars, hotels, and event planners.

Quantifiable outcome

• 1,630,000 kg CO2 saved annually through climate-neutral Trojka production
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ClimatePartnercoreStrategic or Co-development Partner · 11 November 2021DIWISA partnered with ClimatePartner to achieve climate-neutral production for Trojka, one of the most sold spirits in Switzerland. The partnership saves approximately 1,630,000 kg of CO2 emissions annually through certified climate projects.
• JägermeistercoreChannel Partner/ Reseller/ DistributorDIWISA distributes Jägermeister in Switzerland with dedicated brand activation managers and promotional campaigns.
• Credit Suisse AGminorOthersCredit Suisse AG Luzern serves as DIWISA's banking partner for payment processing.
• fritz-kolacoreChannel Partner/ Reseller/ DistributorSince November 2020, DIWISA distributes fritz-kola craft cola and related products (fritz-limo, fritz-spritz) in the Swiss market as the leading spirits distributor.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DIWISAchWillisau
• Facebookfacebook.com/diwisawillisau
• Instagraminstagram.com/diwisa.ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about diwisa distillerie willisau sa