bed store

What bed store does

Bed Store Tennessee is a privately held, founder-owned mattress and sleep accessories retailer operating continuously since August 1992. Founded by Roger and Misty Cunningham in a small West Knoxville strip mall, the company has grown to 7 physical retail showrooms across the East Tennessee market, covering South Knoxville, North Knoxville/Powell, West Knoxville/Bearden, Turkey Creek, Maryville, and Lenoir City, supplemented by a Shopify-powered e-commerce storefront at bedstore.com. The retailer serves individual consumers across all price tiers, with products spanning $349 budget mattresses to $10,998 premium configurations, and has served over 200,000 customers since inception while earning the #1 mattress shopping destination ranking from the Knoxville News Sentinel Readers poll for 9 consecutive years.

The company operates a hybrid direct-to-consumer and sales-led model combining physical showrooms staffed with sleep representatives offering in-person consultations (supported by the TuckFit sleep assessment quiz hosted at tuckfit.com) with online browsing and purchase capabilities. Its product mix includes the proprietary Well Tucked mattress line (PowerEdge Coil System, gel-infused memory foam, titanium-infused cooling covers, plus Rio adjustable bases) alongside national brands such as Tempur-Pedic (full Adapt, ProAdapt, LuxeAdapt, ProBreeze, LuxeBreeze lines), Beautyrest Black, Sealy, Stearns & Foster, Helix, Serta, and Avocado, complemented by Pure Care and Malouf bedding accessories. Technology is built on Shopify for e-commerce, with proprietary customer-facing assets limited to the TuckFit Quiz and a Red Carpet Delivery service operating within a 15-mile radius of each store location.

Revenue is generated primarily through one-time mattress and accessory sales, materially supported by a three-partner financing ecosystem (Wells Fargo store-branded credit, Snap Finance lease-to-own up to $5,000, Acima lease-to-own up to $5,000) that enables higher-ticket purchases. Differentiated service offerings include a 60-night comfort guarantee with one-time exchange, a 30-day price match guarantee, mattress trade-in rewards up to $600, and the T.U.C.K. service philosophy (Thoughtfulness, Understanding, Compassion, Knowledge). The company maintains Tempur-Pedic Elite Retailer status and has expanded its assortment with the 2025 launch of the proprietary Well Tucked line, signaling a strategic move toward branded product ownership alongside its multi-brand reseller foundation.

Name

bed store

Legal name

Bed Store Tennessee

Website

https://bedstore.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Bed Store Tennessee is a privately held mattress retailer operating 7 showrooms across East Tennessee plus a Shopify-powered e-commerce site, serving individual consumers with proprietary Well Tucked mattresses and national brands including Tempur-Pedic, Beautyrest Black, Sealy, and Stearns & Foster.

Ownership category

akta.pro rank

Product category

Mattress Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), All Other Consumer Goods Rental (532289)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD), Adjustable Beds & Bases Retail (CRAIABAB), Pillows & Pillow Systems Retail (CRAIABAC), Mattress & Sleep Products Rental (CRAIAOAB)

Keywords

• Mattress retail
• Sleep accessories
• Bedding products
• Mattress showroom
• Sleep solutions

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Mattress Sales: Primary revenue stream from selling mattresses across multiple brands including Tempur-Pedic, Beautyrest Black, Sealy, Stearns & Foster, Helix, Serta, Well Tucked, and Kinesis. Products sold in various firmness levels and configurations.
2. Accessories Sales: Secondary revenue from sleep accessories including sheets (TENCEL Modal, Bamboo Rayon, Tencel), pillows, mattress protectors, and adjustable bases.
3. Financing Services: Revenue supported through financing partnerships with Wells Fargo, Snap Finance, and Acima that enable customers to purchase higher-value mattresses through installment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bed Store Tennessee is a multi-brand mattress and sleep-accessories retailer operating seven physical showrooms across East Tennessee and the bedstore.com e-commerce site. The company curates and sells mattresses from leading national brands (TEMPUR-Pedic, Beautyrest Black, Sealy, Stearns & Foster, Kinesis, Helix, Serta, Avocado) alongside its proprietary Well Tucked line, complemented by adjustable bases, foundations, sheets, pillows, and protectors. Purchases are supported by financing through Wells Fargo, Snap Finance, and Acima, and a Red Carpet Delivery service for orders over $699.

Product overview

Bed Store Tennessee is a brick-and-mortar and e-commerce mattress retailer operating as a multi-brand mattress store offering a curated selection of mattresses from major national brands (TEMPUR-Pedic, Beautyrest Black, Sealy, Stearns & Foster, Serta, Helix, Avocado) alongside their proprietary Well Tucked brand. The store operates on a Shopify e-commerce platform with seven physical locations in the Knoxville, Tennessee area. Their product portfolio spans memory foam, latex, hybrid, and innerspring mattresses at various price points, complemented by foundations, adjustable bases, and bedding accessories. The company differentiates through financing options (Wells Fargo, Snap Finance, Acima), a proprietary TuckFit quiz for mattress recommendations, and premium Red Carpet Delivery service. They are recognized as a Tempur-Pedic Elite retailer and have been voted the number one mattress shopping destination for 9 consecutive years.

Differentiator

Problem solved

Functional benefit

Brands

• Well Tucked: The Bed Store's proprietary mattress brand featuring various models including Callie Euro Top, Eden Crest, Night Haven, Mistys Harbor, Ocean Breeze, and Evening Sky, as well as Rio adjustable bases.

Products and services

• Well Tucked Mattresses Bed Store Tennessee's proprietary mattress line featuring PowerEdge Coil System, gel-infused memory foam, and titanium-infused cooling covers across Euro Top, Extra Firm, Medium, Medium Hybrid, Plush Jumbo Pillow Top, Firm, and Grand Luxe Plush Jumbo Pillow Top variants for individual consumers shopping at budget-friendly price points.
• TEMPUR-Pedic Mattresses Premium memory foam mattress brand using proprietary TEMPUR-Material that adapts to body shape and weight; sold through Bed Store's Adapt, ProAdapt, LuxeAdapt, ProBreeze, and LuxeBreeze series in multiple comfort levels for individual consumers seeking high-end pressure-relief mattresses.
• Kinesis Natural Latex Sleep System Natural latex sleep system featuring Perpetua Latex for restorative sleep; offered in Firm, Plush, and Ultra Plush variants for individual consumers seeking a natural, durable mattress with strong support and cooling.
• Beautyrest Black Mattresses Luxury innerspring and hybrid mattress line using Triple-Stranded Pocketed Coil Technology with Sleep Climate Technology for heat transfer; available in Series One through Four with multiple firmness and hybrid options for individual luxury-mattress buyers.
• Sealy Posturepedic Mattresses Posturepedic mattress collection featuring Posturepedic Technology for reinforced support in high-load areas of the body; offered in Elite Hybrid configurations for individual buyers seeking a traditional supportive mattress.
• Helix Mattresses Customizable mattress brand offering Midnight Core, Midnight Luxe, and Midnight Elite variants with personalized comfort options for individual consumers seeking a tailored sleep surface.
• Stearns & Foster Mattresses Premium mattress brand including Studio, Estate, Lux Estate, and Reserve collections with comfort options from tight top to pillow top for individual luxury-mattress buyers.
• Serta Mattresses Traditional innerspring mattress brand featuring the Classic Alden Medium model, offered to individual buyers seeking a conventional supportive mattress at an accessible price.
• Avocado Green Mattress Natural and organic mattress brand featuring the Avocado Green Mattress in Firm and Medium Pillow Top variants for individual consumers seeking an eco-friendly, certified-organic sleep surface.
• Foundations & Adjustable Bases Adjustable bed bases and foundations including the TEMPUR-Ergo series (ProSmart, Smart, Power), Ergomotion ErgoPlatform, Beautyrest Black Luxury Adjustable Base, and the Well Tucked Rio series, sold to individual consumers to pair with mattress purchases.
• Sleep Accessories (Sheets) Bedding accessories including Pure Care Soft Touch TENCEL Modal sheets, Pure Care Rayon Bamboo sheets, Malouf Tencel sheets, and Malouf Bamboo sheets in multiple sizes and colors, sold to individual consumers as add-on purchases to complement a mattress.

Quantifiable outcome

• 200,000+ customers served since 1992
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor, flagship and core.

• Loudon County Chamber of CommerceminorOthersBed Store of Lenoir City is a proud member of the Loudon County Chamber of Commerce, serving the local community through membership and community involvement.
• Tempur-PedicflagshipChannel Partner/ Reseller/ DistributorTempur-Pedic Elite retailer status - recognized for outstanding selection, service and satisfaction. The company is a top retailer for Tempur-Pedic products featuring their full Adapt, ProAdapt, LuxeAdapt, ProBreeze and LuxeBreeze lines.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the Bed Store online store. Provides secure payment processing, inventory management, and customer data storage with PCI-DSS compliance.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bedstore
• Facebookfacebook.com/TheBedStore
• LinkedInlinkedin.com/company/the-bed-store

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bed store