asolo

What asolo does

Asolo Repertory Theatre is a private non-profit professional regional theatre headquartered at 5555 N. Tamiami Trail in Sarasota, Florida, with secondary operations at the Robert & Beverly Koski Center (1009 Tallevast Road). The company is recognized as one of the largest professional theatres in the southeastern United States and is among the few in the nation performing in true rotating repertory. For the 2026/2027 season it presents 8-12 productions across two stages — the Mertz Theatre (main stage) and the 161-seat Cook Theatre (second stage) — including contemporary and classic plays, musical theatre, and world premieres such as Provenance (co-produced with Palm Beach Dramaworks) and The Day the Circus Came to Town (with the Ringling Museum and Circus Arts Conservatory).

The organization's core offering extends beyond live performance to include the FSU/Asolo Conservatory for Actor Training, a competitive three-year MFA program operated in partnership with Florida State University's School of Theatre since 1986 that recruits 12 graduate students annually, and a Scenic Studio at the Koski Center that fabricates and rents backdrops, props, and costumes to Broadway productions, Universal Studios Orlando, The Old Globe, and Cleveland Play House. Education and engagement programming (Asolo Rep On Tour, Rush Club, youth and adult programs, summer intensives, and scholarships) rounds out the service portfolio.

Revenue is generated through four streams: season subscriptions and single-ticket sales (Orchestra/Mezzanine from $65, Balcony from $33), individual and corporate donations plus endowment and planned giving, special events, and transaction-fee scenic studio rentals. Distribution is direct-to-consumer via the box office, phone, online ticketing, group sales, and seasonal subscriptions. The organization is supported by more than 400 volunteers and is governed by an independent Board of Directors led by President Randell Johnson; Peter Rothstein serves as Producing Artistic Director (appointed July 2023) and Ross Egan as Managing Director.

Name

asolo

Legal name

Asolo Repertory Theatre

Website

https://asolo.org

Company type

Private

Operating status

Operating

Short description

Asolo Repertory Theatre is a Sarasota-based non-profit professional regional theatre producing 8-12 rotating repertory productions per season across two stages, serving theatre patrons, graduate acting students via the FSU/Asolo Conservatory, and regional arts partners.

Ownership category

akta.pro rank

Product category

Live Theatre Productions

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Live theatre productions
• Rotating repertory performances
• Scenic studio rentals
• Actor training conservatory
• Theatre education programs

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single tickets and season subscriptions for main stage and second stage productions
2. Donations & Fundraising: Individual giving, corporate giving, foundation support, endowment campaigns, and legacy/planned giving programs
3. Special Events: Revenue from special events and community engagement activities
4. Scenic Studio Rentals: Rental of scenic backdrops, props, and costumes to other theatre companies; custom fabrication services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Asolo Repertory Theatre is a professional regional theatre that performs 8-12 live productions per season in true rotating repertory across its Main Stage (Mertz Theatre) and Second Stage (Cook Theatre). The company also operates the FSU/Asolo Conservatory for Actor Training, a three-year MFA program, and runs the Asolo Rep Scenic Studio offering custom fabrication, scenic, prop, and costume rentals to other theatre companies.

Product overview

Asolo Repertory Theatre is a professional theatre company offering a portfolio of live performance products and services. The core offering consists of Main Stage and Second Stage (Cook Theatre) theatrical productions performed in rotating repertory, hosting 8-12 productions annually. The company also operates the FSU/Asolo Conservatory for Actor Training, a three-year MFA program that provides performance opportunities alongside professional productions. Supporting services include the Scenic Studio for custom set fabrication and rental operations, and Education & Engagement Programs including youth programs, summer intensives, and community events.

Differentiator

Problem solved

Functional benefit

Brands

• FSU/Asolo Conservatory for Actor Training: A competitive three-year Master of Fine Arts (MFA) graduate program combining rigorous classroom training, guest artist workshops, and professional productions with Asolo Repertory Theatre.

Products and services

• Main Stage Productions (Mertz Theatre)

Quantifiable outcome

• Productions have transferred to Broadway

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Ringling Museum and Circus Arts ConservatorymajorStrategic or Co-development Partner · 21 March 2027Partnership for The Day the Circus Came to Town docu-musical commemorating the 100th anniversary of John Ringling moving Ringling Brothers and Barnum & Bailey Circus to Sarasota.
• Palm Beach DramaworksmajorStrategic or Co-development Partner · 24 February 2027Co-production partnership for the world premiere of Jennifer Maisel's Provenance, winner of the 2025 Jewish Plays Project.
• Chicago's Goodman TheatremajorStrategic or Co-development Partner · 13 January 2027Partnership for presentation of August Wilson's Ma Rainey's Black Bottom, directed by Chuck Smith, one of the leading authorities on August Wilson.
• The ExchangecoreStrategic or Co-development Partner · 1 January 2026Expanded longstanding partnership in support of the 2026-27 season. The Exchange supports various theatre programs and initiatives.
• Broadway TheatresminorChannel Partner/ Reseller/ Distributor · 1 August 2025Scenic studio clients include Broadway productions. Asolo Rep's scenic and costume shops serve other theatre companies nationwide.
• Universal Studios OrlandominorChannel Partner/ Reseller/ Distributor · 1 August 2025Notable client for scenic rentals and custom fabrication services.
• The Old Globe (San Diego)minorChannel Partner/ Reseller/ Distributor · 1 August 2025Notable regional theatre client for scenic rentals.
• Cleveland Play HouseminorChannel Partner/ Reseller/ Distributor · 1 August 2025Notable regional theatre client for scenic rentals.
• Florida State University School of TheatrecoreStrategic or Co-development Partner · 1 January 1986Historic educational partnership initiated by Florida State University School of Theatre in 1986. The FSU/Asolo Conservatory for Actor Training is a competitive three-year MFA program combining academic training with professional performance opportunities at Asolo Rep.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Old Globe (San Diego): Major LORT regional repertory theatre in San Diego producing a similarly broad mix of classics, contemporary works, and world premieres. Both operate multi-stage facilities, MFA-affiliated training programs, and B2B scenic services (Asolo is a scenic rental client of The Old Globe, and vice versa).
• Cleveland Play House: Historic LORT regional theatre founded in 1915, producing a rotating repertory season across multiple stages. Comparable in producing capacity, education/outreach programming, and B2B scenic rental operations to Asolo.
• Guthrie Theater: Iconic Minneapolis-based LORT theatre known for large-scale repertory productions on multiple stages. Producing Artistic Director Peter Rothstein previously directed at the Guthrie, and the institutions share scale, repertory methodology, and education programming ambitions.
• Goodman Theatre: Major Chicago-based non-profit producing theatre with a comparable repertory season, world premiere development, and co-production activity. Asolo partnered with Goodman for August Wilson's Ma Rainey's Black Bottom, indicating direct peer-level artistic and operational alignment.
• Arena Stage: Washington DC-based LORT theatre producing a multi-stage repertory season with comparable emphasis on American classics, world premieres, and education programming. Similar non-profit funding model and donor dependence.
• Alley Theatre: Houston-based LORT repertory theatre producing 8-12 productions annually across multiple stages with comparable subscriber model and education programming. Similar scale of operations and reliance on ticket sales plus fundraising.
• McCarter Theatre Center: Princeton, NJ-based regional theatre with a comparable producing season, new play development focus, and education programs. Similar size, non-profit structure, and balance of classics vs. contemporary work.
• Berkeley Repertory Theatre: California-based LORT theatre widely recognized for developing and producing world premieres that transfer to Broadway. Comparable in artistic ambition, world premiere development pipeline, and peer-level scenic/production scale.
• Hartford Stage: Connecticut-based LORT theatre with comparable single-market concentration, repertory season, education programming, and Tony Award-recognized history. Similar non-profit funding profile and operational scale.

Broad incumbents

• Manhattan Theatre Club: Tony Award-winning Off-Broadway non-profit producing organization that frequently co-produces world premieres which later transfer to Broadway. Operates at a different scale and geography but shares the non-profit new-play development model that Asolo pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/AsoloRep
• Facebookfacebook.com/AsoloRep
• Instagraminstagram.com/asolorep
• TikToktiktok.com/@asolorep

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asolo