awo bezirksverband ober- und mittelfranken

What awo bezirksverband ober- und mittelfranken does

AWO Bezirksverband Ober- und Mittelfranken e.V. is a registered nonprofit association (eingetragener Verein) and one of five Bavarian district associations of the Arbeiterwohlfahrt (AWO) welfare network, headquartered in Nuremberg at Karl-Bröger-Straße 9. Founded in 1950, the organization operates more than 50 facilities across Upper and Middle Franconia (Ober- und Mittelfranken) and is staffed by approximately 2,000 paid employees plus around 300 volunteers, with roughly 90 employees at the Nuremberg headquarters. It delivers a continuous-care portfolio spanning the full life cycle: elderly care (residential, day care, outpatient nursing via AWO Pflege & Senioren and Seniorenzentren such as Rödental), mental-health and inclusion services (including the AWO Zentrum für seelische Gesundheit Roth with capacity for 113 residents), childcare (Kindertagesstätten such as the 95-child facility in Erlangen), mother-child prevention and rehabilitation (AWO Seenlandklinik Lindenhof in Gunzenhausen and AWO Klinik Zur Solequelle in Bad Windsheim), a boarding school for vocational students (Blockschulheim Selb), a multi-generation center (Mehrgenerationenhaus Coburg), and specialized MS care.

The underlying technology is standard nonprofit enterprise IT rather than proprietary technology: the public website runs on TYPO3 CMS, Google Analytics is used for web analytics (with IP anonymization for GDPR compliance), and Google Maps embeds facility locations. The organization-wide EMAS environmental management system, certified in January 2026, constitutes the most notable management-system technology stack, covering CO2 footprints, environmental targets, and facility-specific measures for all 50+ locations.

The business model is a contracted social-services provider under German social-insurance law. Revenue flows through framework agreements and individual service contracts with statutory health insurers (gesetzliche Krankenversicherung / GKV), social welfare offices (Sozialämter), and other public payers under SGB XI (long-term care insurance), SGB V (statutory health insurance), and SGB VIII (child and youth services). Pricing is regulated: nursing-care costs are reimbursed by the Pflegekasse based on care level (Pflegegrad 1–5), with monthly billing cycles and co-payments for accommodation. Services are accessed through physician and hospital referrals, social-welfare-office placements, and direct inquiry, rather than through traditional sales motion. Distribution is delivered through AWO's owned facility network; capital projects are co-funded by federal ministries and foundations, as exemplified by the Bundesministerium für Wohnen, Stadtentwicklung und Bauwesen and local foundation support for the Bad Windsheim clinic expansion. Governance is split between an executive Vorstand led by Vorstandsvorsitzende Sonja Borzel and Vorstand Johannes Schürmeyer, and an honorary 12-member Präsidium chaired since April 2025 by Martina Stamm-Fibich.

Name

awo bezirksverband ober- und mittelfranken

Legal name

AWO Bezirksverband Ober- und Mittelfranken e.V.

Website

https://awo-omf.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AWO Bezirksverband Ober- und Mittelfranken is a Nuremberg-based nonprofit welfare association operating 50+ care, mental-health, childcare, and rehabilitation facilities across Upper and Middle Franconia with approximately 2,000 employees, serving seniors, families, and individuals with mental-health needs under German statutory social insurance contracts.

Ownership category

akta.pro rank

Product category

Social Welfare and Care Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Local Public Health & Human Services Administration (BPAIACAK)

akta.pro secondary industry

Health Equity, Access & Social Determinants Programs (BPAIAJAO)

Keywords

• Social welfare services
• Elderly care services
• Mental health care
• Childcare and daycare
• Rehabilitation clinics

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Social Services Reimbursement: AWO operates as a contracted social service provider (Leistungserbringer) under German social insurance law. Revenue is generated through framework agreements and individual service contracts with statutory health insurers (GKV), social welfare offices (Sozialämter), and other public payers. Services include nursing care, psychiatric care, childcare, and rehabilitation services, billed according to negotiated rate structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AWO Bezirksverband Ober- und Mittelfranken e.V. operates as a regional welfare association providing social services across the lifespan through more than 50 facilities in Upper and Middle Franconia, Bavaria. Core offerings include residential and outpatient elderly care, mental health and inclusion services, daycare and kindergarten facilities, mother-child prevention and rehabilitation clinics, multi-generational community centers, and a vocational boarding school. The organization is reimbursed through framework agreements with statutory health insurers and social welfare offices under German social insurance law (SGB V, SGB XI, SGB VIII).

Product overview

AWO Bezirksverband Ober- und Mittelfranken e.V. is a regional welfare association offering a comprehensive portfolio of social services through over 50 facilities. The organization operates as a unified social services provider with interconnected service divisions including: Pflege & Senioren (care for seniors with senior centers, home care, and day care), Seelische Gesundheit, Inklusion und Teilhabe (mental health services with facilities like AWO Zentrum Roth), Kindertagesstätten (daycare centers for children), Vorsorge, Rehabilitation & BGM (prevention and rehabilitation clinics including AWO Seenlandklinik Lindenhof and AWO Klinik Zur Solequelle), Blockschulheim (boarding school for vocational students), and Mehrgenerationenhaus (multi-generation centers). With approximately 2,000 employees serving the Ober- und Mittelfranken region, the organization provides integrated social services spanning the entire lifecycle from early childhood to senior care.

Differentiator

Problem solved

Functional benefit

Brands

• AWO Vorsorge & Rehabilitation: Mother-child prevention and rehabilitation clinics including AWO Seenlandklinik Lindenhof in Gunzenhausen
• AWO Pflege & Senioren
• AWO Seelische Gesundheit, Inklusion und Teilhabe
• AWO Kindertagesstätten
• AWO Blockschulheim
• AWO Mehrgenerationenhaus
• AWO Multiple Sklerose
• AWO Zuhause Sozialstation
• AWO Betreutes Wohnen

Products and services

• Pflege & Senioren (Care & Seniors)

Quantifiable outcome

• AWO project 'klimafreundlich pflegen – überall!' achieved average savings of 0.87 t CO2eq per resident, totaling 4,041 t CO2eq across participating facilities
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered strategic, core and minor.

• 1. FCN ClubFrauen (1. FC Nürnberg Women's Team)strategicGTM or Marketing Partner · 26 June 2026Partnership between AWO Ober- und Mittelfranken and the women's football team of 1. FCN. The collaboration focuses on shared values including respect, openness, equality, and fairness. Planned activities include joint social media presence, events, and panel discussions on sociopolitical topics. Both organizations emphasize regional roots and active shaping of social cohesion.
• Müttergenesungswerk (Mother's Aid Organization)coreStrategic or Co-development Partner · 17 July 2025AWO operates mother-child prevention and rehabilitation clinics under the umbrella of the Müttergenesungswerk. The organization provides preventive and rehabilitative healthcare for mothers and their children, with clinic expansion funded by federal support and aligned with Müttergenesungswerk standards.
• Bundesministerium für Wohnen, Stadtentwicklung und BauwesenstrategicOthers · 17 July 2025Federal ministry providing funding for construction and expansion of mother-child clinics including the AWO Klinik Zur Solequelle in Bad Windsheim. Support is provided through parliamentary resolution of the German Bundestag.
• Sparkassenstiftung der Sparkasse im Landkreis Neustadt/Aisch-Bad WindsheimminorOthers · 17 July 2025Foundation providing additional financial support for the expansion of AWO Klinik Zur Solequelle in Bad Windsheim.
• Martin Müller-StiftungminorOthers · 17 July 2025Foundation providing additional financial support for the expansion of AWO Klinik Zur Solequelle in Bad Windsheim.
• AWO Bayern (AWO State Association Bavaria)coreStrategic or Co-development Partner · 7 April 2025AWO Ober- und Mittelfranken is one of five Bavarian district associations embedded in the AWO Bayern state structure. The state association coordinates activities, shares best practices, and provides leadership including the dual leadership of Nicole Schley and Stefan Wolfshörndl as state chairpersons.
• AWO Bundesverband (AWO National Association)coreStrategic or Co-development Partner · 30 November 2024The national AWO organization coordinates the 'klimafreundlich pflegen – überall!' project across multiple regional associations. AWO Ober- und Mittelfranken participated in this federally-funded climate protection initiative within the National Climate Protection Initiative.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Caritasverband für die Erzdiözese München und Freising: Confessional welfare organization operating senior care, mental health, daycare, and social services across Bavaria under similar contractual arrangements with GKV and Sozialämter, directly comparable as a regional welfare provider.
• Diakonisches Werk Bayern: Protestant welfare association providing elderly care, inclusion, child/youth services, and counseling across Bavaria, with parallel funding model and facility network structure.
• Bayerisches Rotes Kreuz (BRK): Bavarian Red Cross chapter operating ambulatory care, senior residences, daycare, and social services across the same geographic footprint, competing for similar public contracts and caregiver talent.
• AWO Bezirksverband Schwaben: Sister AWO district association in the same Bavarian state, operating a comparable mix of care, mental health, daycare, and rehabilitation services under the shared AWO brand and governance.
• Malteser Deutschland: Catholic aid organization with substantial operations in elderly care, outpatient nursing, and social inclusion in Bavaria, often bidding on the same public service contracts as AWO.
• Johanniter-Unfall-Hilfe: Welfare organization providing ambulatory and residential care, daycare, and mental health support across German regions, structurally similar to AWO's service portfolio.
• Arbeiter-Samariter-Bund (ASB): Federal welfare association running senior care, assisted living, and social inclusion services in Bavaria, directly comparable in service mix, funding model, and target population.
• Paritätischer Wohlfahrtsverband Bayern: Umbrella association of non-confessional welfare providers in Bavaria, including member organizations delivering elderly care, youth services, and inclusion — overlapping AWO's addressable service space.

Broad incumbents

• Helios Kliniken: Largest German private hospital group, overlapping with AWO in the broader Bavarian healthcare ecosystem but focused on acute inpatient care rather than social/welfare services.
• Asklepios Kliniken: Major German private hospital operator with rehab and psychiatric facilities, providing adjacent but distinct services from AWO's welfare portfolio in the same German healthcare market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFYruT1FFV5eTdBAUkEWzTQ
• Instagraminstagram.com/awoomf
• LinkedInlinkedin.com/company/awo-bezirksverband-ober-und-mittelfranken-e-v

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about awo bezirksverband ober- und mittelfranken