attentive-us-ny
Attentive is a privately held, AI-powered cross-channel marketing platform that enables mid-market and enterprise brands to run personalized SMS, email, RCS, and push programs across 20+ countries. Founded in 2016, it serves retail, beauty, fitness, food and beverage, travel, and media verticals with proprietary AI trained on 2T+ datapoints.
- Company typePrivate
- Founded2016
- HeadquartersHoboken, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What attentive-us-ny does
Attentive Mobile Inc. is a privately held, AI-powered cross-channel marketing software company founded in 2016 and headquartered in Hoboken, New Jersey. The company sells a subscription-based SaaS platform, priced on messages sent and subscriber list size, that enables mid-market and enterprise brands to run personalized SMS, email, RCS for Business, and push notification programs. Attentive serves brands primarily in retail and ecommerce, with secondary verticals in food and beverage, entertainment and media, travel and hospitality, and fitness and wellness, operating across more than 20 countries with a global client base of named enterprise customers including Steve Madden, The Vitamin Shoppe, FRYE, Cozy Earth, Kendra Scott, Olly, AllSaints, Clove, Amika, Little Sleepies, Saatva, ILIA Beauty, and goodr.
The platform combines four messaging channels (SMS, Email, RCS, Push) with an AI product suite branded under Attentive AI, including AI Pro (Identity AI, Audiences AI, Send Time AI, Brand Voice AI), AI Journeys for triggered personalization, AI Grow for sign-up optimization, and AI Essentials for generative copy. The underlying technology is built on proprietary machine learning models trained on more than 2 trillion datapoints and 90 billion messages, supported by 15 PB+ of data and a patented two-tap mobile sign-up technology that has captured over 2 billion sign-ups. Core platform capabilities include identity resolution (Attentive Signal), list growth, 100+ third-party integrations, audience segmentation, analytics, deliverability infrastructure with multiple sending partners for BFCM peak loads, and compliance tooling (audit trails, fuzzy opt-outs, litigator suppression, ADA checks).
The go-to-market is enterprise-led: direct field sales with "Get a demo" CTAs, supported by an inside sales team for mid-market and a certified agency partner directory. Attentive employs more than 1,000 people, including 300+ dedicated client strategy experts, and invested $30 million in AI in 2024 with a 300% increase in AI engineering headcount. The company holds EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications, alongside GDPR, HIPAA, TCPA, CAN-SPAM, and CASL compliance positioning. Revenue, funding history, ownership structure, and cap table are not disclosed in available source materials.
attentive-us-ny firmographics
Firmographics- Name
- attentive-us-ny
- Legal name
- Attentive Mobile Inc.
- Website
- https://attentivemobile.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Attentive is a privately held, AI-powered cross-channel marketing platform that enables mid-market and enterprise brands to run personalized SMS, email, RCS, and push programs across 20+ countries. Founded in 2016, it serves retail, beauty, fitness, food and beverage, travel, and media verticals with proprietary AI trained on 2T+ datapoints.
- Ownership category
- akta.pro rank
attentive-us-ny industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Other Services Related to Advertising (541890), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
Keywords
Where attentive-us-ny is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
attentive-us-ny business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS (Messages + Subscribers): Pricing based on number of messages sent and size of subscriber list. Flexible pricing tiers for different business sizes with annual and monthly billing options implied by comparison pages showing enterprise vs SMB positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise pricing for large brands with high message volume and large subscriber lists |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
attentive-us-ny product offering
Product offeringCore offering
Attentive provides an AI-powered SMS and email marketing platform that enables brands to deliver personalized customer engagement across SMS, email, RCS for Business, and push notification channels. The platform combines proprietary AI tools (AI Journeys, AI Pro, AI Grow, AI Essentials) with core capabilities including list growth, identity resolution (Attentive Signal), audience segmentation, analytics, deliverability infrastructure, and 100+ third-party integrations. It is sold as subscription-based SaaS to retail, ecommerce, beauty, apparel, fitness, food and beverage, entertainment, and travel brands across 20+ countries.
Product overview
Attentive is an AI-powered SMS and Email marketing platform offering a multi-channel solution across SMS, Email, RCS (Rich Communication Services), and Push notifications. The platform is structured with four communication Channels (SMS, Email, RCS for Business, Push), four AI-powered tools branded under Attentive AI™ (AI Pro, AI Grow, AI Journeys, plus AI Essentials for content generation), and a Core Platform providing foundational capabilities including List Growth, Integrations, Attentive Signal (identity resolution), Analytics, Compliance, Audience Manager, and Deliverability. The architecture combines the Core Platform as the foundation with Channels and AI tools layered on top to enable personalized, multi-channel marketing at scale.
Differentiator
Problem solved
Functional benefit
Brands
- Attentive AI™: AI-powered marketing platform for creating personalized SMS and email campaigns
- AI Pro
- AI Grow
- AI Journeys
- Attentive Signal
- Attentive Luminaries
- Attentive Commerce Council
- Beyond the Message
Products and services
- SMS Text message marketing channel that enables brands to send personalized SMS campaigns to drive customer loyalty and revenue.
- Email Email marketing channel for boosting revenue and saving time through personalized email campaigns that convert subscribers into customers.
- RCS for Business Rich Communication Services channel that transforms text messages into branded, media-rich interactive conversations with customers.
- Push Mobile push notification channel for sending timely notifications that bring customers back to engage with the brand.
- Attentive AI Flagship AI marketing platform enabling creation and sending of top-performing SMS and email campaigns using proprietary AI models trained on 2T+ datapoints and 90B+ messages.
- AI Pro Suite of AI tools within Attentive AI that maximizes messaging revenue by identifying more site visitors, increasing subscriber knowledge, and uncovering high-intent purchasers through Identity AI, Audiences AI, Send Time AI, and Brand Voice AI.
- AI Grow AI-powered sign-up experience tool that increases high-quality subscribers by personalizing when sign-up units appear to individual visitors based on behavioral tracking.
- AI Journeys Automated triggered messaging system that personalizes every aspect of customer journeys in real time based on individual behavioral patterns, including timing, content, images, and offers.
- List Growth Subscriber acquisition product offering patented two-tap mobile technology and 30+ list growth tools for collecting SMS and email subscribers quickly with easy sign-up units.
- Attentive Signal Identity resolution solution that identifies, understands, and engages website visitors by recognizing customers across channels and consolidating data into unified profiles.
- Integrations Integration capabilities connecting Attentive with 100+ third-party platforms across Ecommerce, Customer Service, Loyalty, and Data categories.
- Analytics Analytics and reporting tools enabling data-driven decisions with detailed, customizable reports and visual dashboards for tracking campaign performance.
- Compliance Compliance tools designed to protect brands from potential risk including audit trails, fuzzy opt-outs, known litigator suppression, and ADA checks.
- Audience Manager Audience segmentation tool enabling precise targeting and dynamic segmentation for reaching the right audiences with relevant messages.
- Deliverability Message deliverability infrastructure ensuring messages are delivered even during peak periods like Black Friday/Cyber Monday, with multiple sending partners and built-for-high-volume architecture.
- AI Essentials Generative AI copy capability that produces on-brand SMS and email copy with automated campaign building.
Quantifiable outcome
- 2x higher list growth with Attentive AI
- +12 more outcomes
Companies that use attentive-us-ny
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles2 records
attentive-us-ny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature7 records
attentive-us-ny partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights7 records
attentive-us-ny competitors and assessment
Company assessmentMarket position
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
attentive-us-ny compliance and trust
Trust signalCompliance9 records
attentive-us-ny financial estimates
Financial estimateRevenue estimate
Valuation estimate
attentive-us-ny leadership team
Management profileNumber of profiles
Profiles1 record
attentive-us-ny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
attentive-us-ny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about attentive-us-ny
What does attentive-us-ny do?
Attentive provides an AI-powered SMS and email marketing platform that enables brands to deliver personalized customer engagement across SMS, email, RCS for Business, and push notification channels. The platform combines proprietary AI tools (AI Journeys, AI Pro, AI Grow, AI Essentials) with core capabilities including list growth, identity resolution (Attentive Signal), audience segmentation, analytics, deliverability infrastructure, and 100+ third-party integrations. It is sold as subscription-based SaaS to retail, ecommerce, beauty, apparel, fitness, food and beverage, entertainment, and travel brands across 20+ countries.
Is attentive-us-ny a public or private company?
attentive-us-ny is a private company. It is classified as venture growth investor backed and is currently operating.
When was attentive-us-ny founded?
attentive-us-ny was founded in 2016.
Where is attentive-us-ny based?
attentive-us-ny is headquartered in Hoboken, United States, in the North America region.
How does attentive-us-ny make money?
One revenue line is on record: subscription-based SaaS (Messages + Subscribers).
Does attentive-us-ny have an API?
Yes. attentive-us-ny exposes a public API. Developer documentation is at docs.attentive.com.
What industry is attentive-us-ny in?
attentive-us-ny's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality. Its NAICS code is 541890 and its SIC code is 7372.