asl travel
- Company typePrivate
- Founded2006
- HeadquartersHasselt, Belgium
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
asl travel firmographics
Firmographics- Name
- asl travel
- Legal name
- ASL Travel bvba
- Website
- https://asl-travel.be
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Ownership category
- akta.pro rank
asl travel industry classification
Industry- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- SIC
- Air Transportation, Nonscheduled (4522), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury & Premium Leisure Travel Agencies (THAKABAC)
- akta.pro secondary industries
- Group & Small-Group Custom Itinerary Planning (THAKAOAF), Adventure & Active Travel Agencies (THAKABAD)
Keywords
Where asl travel is headquartered
LocationHeadquarters
- HQ city
- Hasselt
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
asl travel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Package Travel Sales: Sale of bundled travel packages including semi-private flights, hotel accommodation, transfers, and activities. Main revenue driver combining multiple services into premium travel experiences.
- Business Travel Services: Corporate travel management including flight tickets, car rentals, transfers, hotel accommodation, meeting rooms, private chauffeurs for businesses worldwide.
- Flight Only: Sale of semi-private flights only to various destinations including Innsbruck, Ibiza, Sion, and Bolzano. Customers can book individual flight seats or full aircraft charter.
- Insurance Products: Allianz travel insurance offerings including all-in coverage for assistance, repatriation, and cancellation at 7.9% of trip cost, or standalone cancellation insurance at 6.5%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Ischgl ski packages range from €1,995 to €4,175 per person |
| Subscription | Multi-year contract | Sölden packages with Das Central 5* from €2,275-€3,295 |
| Subscription | Multi-year contract | Ibiza packages from €2,030-€3,175 per person |
| Subscription | Multi-year contract | Sella Ronda packages from €2,395-€3,095 per person |
| Subscription | Pay-as-you-go | Lapland private trips from 6+ persons, pricing on request |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
asl travel product offering
Product offeringCore offering
ASL Travel is a Belgian travel agency that organizes and sells bundled premium travel packages combining semi-private flights, hotel accommodation, transfers, and activities. Core offerings include ski package trips (Ischgl, Sölden, Sella Ronda), Ibiza leisure holidays, Lapland winter trips, sports travel for football clubs, corporate incentive programs, and business travel management. Flights are operated via sister company ASL Group's Embraer fleet with corporate-class seating and VIP terminal access.
Product overview
ASL Travel is an independent travel agency founded in 2006, specializing in premium and luxury travel experiences. The company operates as part of ASL Group and the Elite Group holding, offering a portfolio of travel services including shortski package holidays (Ischgl, Sölden, Sella Ronda), beach destinations (Ibiza), Lapland adventures, sports travel for football clubs, corporate business travel, and custom incentive travel programs. The core offering combines ASL Fly Executive semi-private flights on Embraer aircraft with curated hotel partners across Europe. Additional services include group travel, event travel (concerts, festivals), and a mobile app for bookings.
Differentiator
Problem solved
Functional benefit
Brands
- ASL Fly Executive: Semi-private flight services using Embraer aircraft for travel to destinations like Ibiza and ski resorts
- ASL Travel Incentives
Quantifiable outcome
- Over 10,000 travelers served in sports segment
- +2 more outcomes
Companies that use asl travel
Customer profileNamed customers5 records
Segments5 records
asl travel technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
asl travel partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- SkyAlpscoreAirline partner for Sella Ronda shortski program providing direct flights from Antwerp to Bolzano. Flights operate Wednesdays and Sundays during winter 2027 season.
- TUIminorFlight partner for select Ischgl programs where TUI provides outbound flights from Brussels while return flights use ASL Fly Executive.
- Royal Antwerp FCcoreTravel partner since 2021. 11 European away trips in UEFA Europa League organized so far.
- Air Charters Europe (ACE)coreAviation partner operating Embraer 135 aircraft in ASL Group fleet since 2020 for shortski flights to destinations like Ischgl. Provides the aircraft and crew for premium travel experiences.
- Club BruggemajorTravel partner during 2017-19 seasons. 6 European away trips including 4 in Champions League. Relationship continues informally for advice sharing.
- Sporting CharleroimajorTravel partner since 2015. Limited European matches due to COVID-19 pandemic restricting qualifiers.
- Zulte WaregemmajorTravel partner since 2014. 2 European campaigns in Europa League including 1 group phase.
- ASL GroupcoreParent private aviation company with 45 aircraft and operations at 10 locations in Belgium and Netherlands. Provides the semi-private flight capabilities that form the backbone of ASL Travel's service offering. Flights operated via Embraer 135 aircraft with corporate class seating.
- Elite GroupcoreHolding company that groups ASL Travel, ASL Group, Gustus Catering, De Barrier, Festarent, and Total-E. Full group achieved approximately 200 million euros revenue in 2022.
- KRC GenkcoreOfficial travel partner since 2004. Over 60 matches organized across all competitions except Conference League. Services for team, board, sponsors, press, VIPs and fans.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
asl travel competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
asl travel social profiles
Digital presenceasl travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
asl travel leadership team
Management profileNumber of profiles
asl travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
asl travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about asl travel
What does asl travel do?
ASL Travel is a Belgian travel agency that organizes and sells bundled premium travel packages combining semi-private flights, hotel accommodation, transfers, and activities. Core offerings include ski package trips (Ischgl, Sölden, Sella Ronda), Ibiza leisure holidays, Lapland winter trips, sports travel for football clubs, corporate incentive programs, and business travel management. Flights are operated via sister company ASL Group's Embraer fleet with corporate-class seating and VIP terminal access.
Is asl travel a public or private company?
asl travel is a private company. It is currently operating.
When was asl travel founded?
asl travel was founded in 2006.
Where is asl travel based?
asl travel is headquartered in Hasselt, Belgium, in the Europe region.
How does asl travel make money?
Four revenue lines are on record. Package Travel Sales are the primary driver. The others are business Travel Services, flight Only and insurance Products.
Does asl travel have an API?
No public API is recorded for asl travel.
What industry is asl travel in?
Its primary akta.pro industry code is THAKABAC, Luxury & Premium Leisure Travel Agencies, with a secondary code of THAKAOAF, Group & Small-Group Custom Itinerary Planning. Its NAICS code is 561510 and its SIC code is 4522.