What ASPORT does

ASPORT, legally Asport I & W S.à r.l., is a privately held Luxembourg SARL operating as a multi-channel specialty sports retailer. The company runs two physical stores in Luxembourg (Ingeldorf and Wickrange) alongside an e-commerce storefront at asport.lu, with a trilingual interface (English, French, German). It retails sports apparel, footwear, and equipment across categories including running, fitness, hiking, outdoor, winter sports, indoor sports, swimming, and recreational/fun sports (trampolines, scooters, table tennis), serving individual consumers (men, women, children) as the primary horizontal segment and sports clubs/teams as a secondary B2B segment.

The product portfolio spans value items (apparel from €29-50) through high-ticket fitness hardware (treadmills up to €3,299, ergometers up to €4,199), with brand depth across premium labels (Salomon, Atomic, Head, Mizuno, Vaude, Fjällräven, Arc'Teryx, Deuter, Meindl, Lowa, Avyna, Schildkröt). ASPORT has built a three-brand sub-architecture: Absolute Teamsport (football club kits, teamwear, printing services), Absolute RUN (running specialty), and Asport Cycling (cycling equipment). The fitness equipment line increasingly features connected products with Bluetooth monitors and compatibility with third-party apps (KINOMAP, Zwift, @Zone, Tunturi Routes). Services include professional machine assembly and delivery (€50-320), gift cards, and an annual paid ski-test event in Sölden.

Revenue is generated exclusively through one-time product sales, supplemented by assembly services and event packages. Distribution is limited to Luxembourg and border towns within 20km, with international delivery beyond 40km available only on request. Pricing follows standard unit-pricing retail with free delivery over €100 and free in-store pickup. There is no disclosed revenue, no funding rounds, no M&A, and no public listing; the company appears founder/family-owned and has 51-100 employees.

Name

ASPORT

Legal name

Asport I & W S.à r.l.

Website

https://asport.lu

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ASPORT is a Luxembourg-based multi-channel specialty sports retailer operating two physical stores and an e-commerce site, selling apparel, footwear, and equipment across running, fitness, outdoor, winter, and team sports to consumers and sports clubs under the ASPORT, Absolute Teamsport, Absolute RUN, and Asport Cycling brands.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (459110), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Athleisure & Lifestyle Sport Apparel Retail (CRAMACAF)

akta.pro secondary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

Keywords

• Sports apparel
• Sports footwear
• Sports equipment
• Fitness equipment
• Team sports services

Headquarters

HQ city

Ingeldorf

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from one-time product sales of sports apparel, footwear, equipment, and fitness machines through both online and physical retail channels. Products include clothing, shoes, accessories, fitness machines, outdoor gear, winter sports equipment, and fun sports items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ASPORT is a Luxembourg sports retailer that sells sports apparel, footwear, and equipment. It serves consumers through physical stores in Ingeldorf and Wickrange and an e-commerce channel, with sub-brands including Absolute Teamsport, Absolute Run, and Asport Cycling.

Product overview

ASPORT is a multi-channel sports retailer based in Luxembourg (Ingeldorf and Wickrange) offering a comprehensive sportswear and sports equipment portfolio. The product offering includes apparel (clothing for women, men, and children across sports categories), footwear (running, fitness, hiking, outdoor), and sports equipment spanning fitness machines (treadmills like PARAGON X with AirTrain Technology, ellipticals including Andes series, ergometers/bikes, crosstrainers), outdoor/hiking gear (Vaude backpacks, Fjällräven clothing), winter sports (ski equipment, protection), indoor sports (Mizuno volleyball shoes, basketball equipment), fun sports (trampolines, scooters, soccer goals), and swimming gear. ASPORT operates sister brands including AbsoluteTeamsport (football specialization) and AbsoluteRun (running specialization). Services include gift cards, custom printing for team apparel, professional fitness machine assembly/delivery, and annual ski testing events in Sölden.

Differentiator

Problem solved

Functional benefit

Brands

• Absolute Teamsport: Football-focused sub-brand offering clubs & nations collections, football shoes, apparel, goalkeepers equipment, and team sports gear
• Absolute Run
• Asport Cycling

Products and services

• Absolute Teamsport Absolute Teamsport is ASPORT's B2B team-sports retail segment for sports clubs and teams.
• Absolute Run Absolute Run is one of ASPORT's listed sub-brands.
• Aspoft Cycling Aspoft Cycling is one of ASPORT's listed sub-brands.
• PARAGON X Treadmill The PARAGON X Treadmill is a treadmill product in ASPORT's fitness-equipment assortment.
• Andes 3.1 Elliptical The Andes 3.1 Elliptical is an elliptical product in ASPORT's fitness-equipment assortment.
• HYLAX 15 Backpack The HYLAX 15 Backpack is a backpack product in ASPORT's assortment.
• Soccer Goals (Expert 300, 180) ASPORT offers soccer goals in Expert 300 and Expert 180 variants.
• Avyna Trampolines Avyna trampolines are products in ASPORT's assortment.
• Tunturi Mini-Bike M45 The Tunturi Mini-Bike M45 is a mini-bike product in ASPORT's fitness-equipment assortment.
• Tunturi Platinum fitness machines Tunturi Platinum fitness machines are products in ASPORT's fitness-equipment assortment.
• Gift Card A gift card is a purchasable ASPORT offering.
• Printing Services Printing services are a standalone ASPORT service offering.
• Machine Assembly & Delivery Machine assembly and delivery are a standalone ASPORT service offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Absolute TeamsportcoreOthersRelated brand under the ASPORT umbrella focusing on football (soccer) equipment, team gear, uniforms, and printing services. Operates at absolute-teamsport.lu with dedicated club collections and catalogues.
• Absolute RUNcoreOthersRelated brand under the ASPORT umbrella specializing in running equipment, footwear, and apparel. Operates at absolute-run.lu with experts in running.
• Asport CyclingminorOthersRelated brand under the ASPORT umbrella focusing on cycling equipment and apparel. Operates at asportcycling.lu.
• StripecoreTechnology or IntegrationPayment processing partner providing secure payment services for e-commerce transactions.
• Raphael LentzenminorOthersGDPR Representative for Asport I & W S.à r.l. handling data protection matters.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Decathlon: Global multi-category sporting goods retailer offering apparel, footwear, and equipment across all the same sport verticals as ASPORT (running, football, cycling, fitness, outdoor). Operates stores throughout neighboring France, Belgium, and Germany, making it the most directly comparable scaled competitor in ASPORT's catchment.
• Intersport: International sports-retail cooperative with member stores across Western Europe, including the Greater Region around Luxembourg. Intersport's multi-category sporting goods assortment (apparel, footwear, team sports, fitness, outdoor) closely mirrors ASPORT's core offering.
• Sport 2000: European sports-retail cooperative with thousands of partner stores across Germany, France, Belgium, and the Netherlands. Comparable multi-category sporting goods model (apparel, footwear, equipment) targeting the same families and amateur athletes in markets adjacent to Luxembourg.
• Blue Tomato: European online action-sports retailer (snowboard, ski, surf, skate, running, streetwear) acquired by Zumiez. Comparable multi-category sports lifestyle offering with strong digital-first positioning, competing for ASPORT's winter sports, outdoor, and running customers.
• Runners Point: Running-specialty retailer with stores across Germany, Austria, and neighboring countries. Directly comparable to ASPORT's Absolute Run sub-brand for running shoes, apparel, and accessories, and within reach of Luxembourg's cross-border shoppers.
• Keller Sports: European online sporting goods retailer specializing in premium running, football, fitness, and outdoor brands (Nike, adidas, Asics, Under Armour). Comparable multi-category e-commerce model targeting the same premium-brand consumer in the DACH region.

Regional players

• Hervis Sports: Austrian sporting goods retailer (SPAR-owned) with a multi-category assortment similar to ASPORT's, but serving primarily the Austrian/German market. Comparable in scale and category breadth, though not directly competing in Luxembourg today.
• SportScheck: German multi-channel sporting goods retailer (Otto Group) operating flagship stores plus e-commerce. Overlapping assortment in apparel, footwear, fitness, and outdoor equipment, primarily serving the German market but reachable to ASPORT's cross-border catchment.
• Stadium: Swedish sporting goods chain (formerly Stadium Sports) with multi-category apparel, footwear, and equipment. Comparable in assortment breadth and mid-market positioning, though geographically concentrated in the Nordics rather than continental Europe.

Broad incumbents

• Foot Locker: Global athletic footwear and apparel retailer with a much broader footprint and larger scale. Overlaps with ASPORT on athletic footwear (running, training, indoor) but does not specialize in equipment or outdoor categories the way ASPORT does.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Asport.sports.performance
• Instagraminstagram.com/asport.luxembourg
• LinkedInlinkedin.com/company/asport-sports-and-performance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASPORT