body and soul

Name

body and soul

Legal name

Body & Soul® Ministries, Inc.

Website

https://bodyandsoul.org

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Faith-Based Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Christian fitness classes
• Faith-based fitness ministry
• Group fitness programs
• Online fitness streaming
• Fitness instructor certification

Headquarters

HQ city

Bowie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. FitTV™ Subscriptions: Monthly subscription service providing access to complete video library of fitness programs for on-demand viewing, supplemented by live class participation.
2. Class Fees: In-person fitness classes held at various locations worldwide, taught by certified instructors.
3. Merchandise Sales: Sale of Body & Soul branded merchandise through Shopify storefront.
4. Donations and Charitable Contributions: Tax-deductible donations from supporters as a 501(c)(3) organization, used to train instructors and build communities globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Body & Soul Fitness is a Christian fitness ministry that delivers faith-based group fitness classes combining physical exercise with spiritual encouragement. It operates through in-person classes led by certified instructors at locations worldwide and the FitTV subscription video streaming platform that provides on-demand access to the complete library of fitness programs.

Product overview

Body & Soul® Fitness is a faith-based fitness ministry operating as a unified offering rather than a platform-plus-modules architecture. The core experience consists of live in-person fitness classes and the Body & Soul® FitTV™ subscription streaming service, which share the same faith-integrated fitness programs and allow members to participate in-person or online. Supporting offerings include instructor training certification, an annual convention, a merchandise shop, and spiritual encouragement resources—all designed to advance the organization's mission of spreading the Gospel through fitness communities.

Differentiator

Problem solved

Functional benefit

Brands

• FitTV™: Online video streaming platform offering on-demand fitness classes

Products and services

• Body & Soul® FitTV™

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Lightcast (FitTV Platform)coreTechnology or IntegrationTechnology partnership for FitTV streaming platform powering the organization's online video library and on-demand fitness content delivery system.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PraiseFit: PraiseFit is a Christian-based fitness ministry offering faith-integrated workout programs, directly comparable to Body & Soul's faith-based group fitness positioning and similar target audience of faith-based fitness enthusiasts.
• Faithful Workouts: Faithful Workouts is a Catholic-focused fitness platform that combines spiritual encouragement with exercise programming, similar in concept to Body & Soul's integration of faith and fitness for a specific religious demographic.

Broad incumbents

• P90X / Beachbody (BODi): BODi (formerly Beachbody) is an established fitness content and streaming platform offering on-demand workout libraries comparable to Body & Soul's FitTV, though without the faith-based positioning and at much larger scale.
• Peloton: Peloton is a major connected fitness and streaming platform offering on-demand workout classes comparable to FitTV's subscription streaming model, with broader scale and significant content investment.
• Apple Fitness+: Apple Fitness+ is a streaming fitness service with on-demand workout videos across multiple modalities, competing for the same at-home streaming fitness subscribers that Body & Soul targets with FitTV.
• YMCA of the USA: YMCA is a faith-rooted community fitness organization offering group exercise classes and wellness programs with charitable mission alignment, comparable in operating model and values-based positioning to Body & Soul.

Emerging players

• CrossFit: CrossFit operates a global affiliate network of community-based group fitness classes led by certified trainers, structurally similar to Body & Soul's certified-instructor-led in-person class model but with general (non-faith) programming.

Others

• ClassPass: ClassPass is a fitness class aggregator and subscription platform offering access to group fitness classes across partner studios, comparable to the subscription-class-access model Body & Soul uses for its in-person and FitTV offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/werbodysoulfit
• YouTubeyoutube.com/channel/UCTTwVLUikQ3fNAyDJF7l-nQ?spfreload=1
• Facebookfacebook.com/havingfuninbodyandsoulfitness
• Instagraminstagram.com/werbodysoulfit
• Pinterestpinterest.com/werbodysoulfit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about body and soul