brainly sp. z o.o.

Name

brainly sp. z o.o.

Legal name

Brainly spółka z ograniczoną odpowiedzialnością

Website

https://brainly.co

Company type

Private

Operating status

Operating

Short description

Brainly sp. z o.o. is a Kraków-headquartered AI-powered learning platform that serves K-12 students, parents, and teachers worldwide via a freemium subscription (Brainly Plus) and advertising-supported consumer products combining generative AI with human expert verification.

Ownership category

akta.pro rank

Product category

Online Learning Platform

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industries

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD), Education & Learning Personalization (HDAAAGAL)

Keywords

• AI tutoring platform
• Homework help app
• Online learning platform
• Test preparation tools
• Educational technology software

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Brainly Subscription: Paid subscription providing unlimited access to expert-verified answers, no advertising interruptions, and access to Tutoring Services; auto-renews unless cancelled; free trial available with conversion to paid subscription
2. Advertising: Brand advertising inventory including display ads, pre-roll video, interstitials, lead generation, and sponsored content; targeted by subject, grade level, and region; 25 million monthly US users; 120+ brand advertisers

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Brainly operates an AI-powered learning platform that provides students with on-demand homework help, AI tutoring, test preparation, and textbook solutions. The platform combines generative AI with human expert verification to deliver personalized academic support across all school subjects, offered primarily through a self-serve subscription (Brainly Plus) complemented by a brand-advertising business targeting Gen Z and Gen Alpha audiences.

Product overview

Brainly operates as a unified AI-powered learning platform combining multiple products and services. The core Brainly platform serves as an AI Learning Companion providing on-demand homework help through generative AI and expert verification. Key modules include the AI Learning Companion (always-on 1:1 tutoring), Brainly Plus (premium subscription with unlimited access), Brainly Experts (verified educator network), Brainly Tutor (live online tutoring), Test Prep (exam preparation), and Textbook Solutions. Additional features include Brainly Notes (AI note-taking), ClarityPods (mindfulness activities), and FlashClash (educational games). The platform offers specialized versions for parents (monitoring dashboard) and schools/teachers (institutional access). The service is available across web, mobile app, and through extensions, with advertising as a separate revenue stream through Brainly Ads.

Differentiator

Problem solved

Functional benefit

Brands

• Brainly Experts: Expert knowledge enhanced by AI - team of verified expert educators providing homework help across various subjects including mathematics, English, science, social studies, and more.
• Brainly Notes
• Brainly Tutor
• ClarityPods

Products and services

• Brainly Plus Subscription Premium subscription product providing unlimited access to expert-verified homework answers, ad-free experience, and full access to Brainly's tutoring services for individual students and parents. Marketed at less than a dollar a day.
• Brainly Tutor Live online tutoring service connecting students with authorized tutors via text chat, providing real-time academic support when students need additional help beyond AI explanations.
• Brainly Notes AI-powered note-taking feature that records class lectures and instantly generates organized text summaries. Free feature within the Brainly app for students and teachers. Summaries can be used with Learning Companion for follow-up homework help and custom study guides.
• Test Prep AI-powered test preparation tools for standardized exams including SAT and AP tests, helping students study and practice for assessments.
• Textbook Solutions Step-by-step solutions for textbook problems, providing expert-verified homework answers backed by popular textbook sources.
• Brainly for Schools & Teachers Specialized institutional offering for K-12 schools and teachers. Provides teacher accounts, content quality oversight, collaboration on platform development, and expands the classroom into an interactive learning environment.
• Brainly for Parents Parental dashboard and monitoring features that allow parents to link accounts to student accounts to monitor activities, paired with guaranteed results and a 100% kid-safe environment.
• Brainly Ads Advertising platform for brands targeting Gen Z and Gen Alpha students. Offers display ads, pre-roll video, interstitials, lead generation, and sponsored content; available through direct sales (min $25,000) and programmatic deals via DSPs.
• Brainly Experts Network of verified subject-matter experts including educators, professors, and teachers who provide expert-verified answers enhanced by AI to ensure highest quality homework help across all subjects.

Quantifiable outcome

• 83% of students say Brainly has made them more knowledgeable
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability13 records

Feature7 records

Partnerships

One partnership is on record.

• White House Task Force on Artificial Intelligence EducationflagshipStrategic or Co-development Partner · 2 July 2025Brainly joined the White House Pledge to America's Youth: Investing in AI Education. Committed to providing meaningful support to students and educators over four years including funding, grants, educational materials, AI-focused curricula, technology and learning tools, professional development for teachers, workforce readiness programs, and mentorship.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chegg: Chegg provides subscription-based homework help, textbook solutions, tutoring, and test preparation to students. Its product mix and consumer subscription model directly overlap Brainly's core services.
• Course Hero: Course Hero operates a student learning marketplace with study documents, homework questions, explanations, and tutoring. It competes for the same student need for on-demand, course-specific academic support.
• Quizlet: Quizlet offers digital study tools, practice, flashcards, and AI-assisted learning to students. It is a direct study-workflow competitor with a similar consumer subscription proposition.
• Gauth: Gauth is an AI-powered homework and tutoring application that helps students solve questions across subjects, with particularly strong math utility. It directly targets the same mobile-first homework-help use case as Brainly.
• Photomath: Photomath provides AI-powered camera recognition, step-by-step math solutions, and learning explanations. It is narrower than Brainly by subject but highly comparable in its student homework-solving workflow.
• Studocu: Studocu is a student-driven study-document marketplace that also provides homework and learning support. Its content network and monetization model are materially comparable to Brainly's expert and community knowledge ecosystem.
• Symbolab: Symbolab provides AI-assisted mathematical problem solving, step-by-step explanations, and practice tools. It is a narrower subject-specific peer but competes for the same students seeking instant homework guidance.

Broad incumbents

• Khan Academy: Khan Academy provides broad K-12 instructional content and an AI tutor, Khanmigo. It serves many of the same learners with personalized academic support, although it operates as a nonprofit.
• Socratic: Socratic is Google's AI homework assistant, using text and image input to explain academic questions. It directly overlaps Brainly's AI homework-help functionality while benefiting from a large technology-platform owner.

Regional players

• QANDA: QANDA offers photo-based homework assistance, AI explanations, and live tutoring, with a strong orientation toward Asian education markets. It is closely comparable in product and target learner, though geographically differentiated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Brainly-app
• Facebookfacebook.com/brainlygroup
• Instagraminstagram.com/brainly
• TikToktiktok.com/@brainly
• LinkedInlinkedin.com/company/brainly-com

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brainly sp. z o.o.